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How to Reverse Engineer Storytelling
Episode 38423rd May 2024 • Systems Saved Me® • Jordan Gill
00:00:00 00:34:23

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In this episode of the System Saved Me® Podcast, I had the pleasure of interviewing Marisa Corcoran, a copywriting expert, about the power of storytelling in business. Marisa shared her unique system called the Story Strip Down, which helps reverse engineer storytelling by starting with the end in mind and working backward. She emphasized the importance of specificity in storytelling and using senses to bring the story to life. The episode concluded with Marisa offering valuable resources, including her 50+ scroll-stopping subject lines, to help listeners enhance their storytelling and marketing efforts.


00:00:00 - Introduction to the System Saving Podcast

00:05:30 - Importance of Reverse Engineering Storytelling

00:12:08 - Importance of Specificity in Storytelling

00:16:10 - Personal Storytelling Example

00:20:32 - Reels Sprint and Visibility Challenges

00:24:53 - Overcoming Insecurities and Putting Yourself Out There

00:29:15 - Reflecting on High School Vice Presidency Campaign

00:33:50 - Conclusion and Thank You


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50+ Scroll-Stopping Headlines





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