284 - Branding Essentials for Your Membership Business
How do people view your brand?
Businesses don’t achieve brand loyalty because they’ve picked a great color scheme for their website. You earn brand loyalty by aligning and effectively communicating your principles and purpose.
You probably already know your membership’s values, vision, and mission, but does your audience? These key elements play a big part in how people view and interpret your brand. Your brand is far more than just your logo.
In this episode, I break down what elements make up a brand and how you can use them to set up your brand for success.
“People don't buy what you do. They buy why you do it.”
“Imagine your brand as a person and think about what its personality would be like – what it would be like to hang out with them, what it would do, what it would be into, how it would talk, how it would sound.”
“Your purpose, your mission, your vision, and your values: getting clear on those will inform everything else you do. This is the heart of what your business and what your brand is all about.”