This podcast episode presents an enlightening discussion on the intricacies of leveraging podcast guest appearances as a strategic growth mechanism for entrepreneurs. Our guest, Noemi Beres, a co-owner of Podcast Connections, elucidates the importance of authenticity and connection in building influence, emphasizing that effective communication is paramount in today's fast-paced business environment. We delve into the methodologies Noemi employs to help her clients navigate the crowded podcasting landscape, highlighting the importance of clear messaging and building genuine relationships with podcast hosts.

Throughout the dialogue, we explore the value of patience and consistency in achieving long-term marketing success, as well as the transformative power of storytelling in fostering meaningful audience engagement. By the end of our conversation, you'll get practical tips on how to increase your visibility and authority through thoughtful podcast participation.

Trailblazers and Titans is a valuable resource for aspiring and experienced leaders, offering insights into influence, leadership, and strategic growth. The host, Rev. Dr. Keith Haney, engages in a profound dialogue with Noemi Beres, co-owner of Podcast Connections, a distinguished podcast booking agency.

Nomi's experience in online marketing and her background in Danish literature shape her approach to building authentic connections and trust with audiences. Throughout the conversation, she elucidates the significance of patience and incremental progress in building a personal brand, particularly in the competitive realm of podcasting. The episode delves into the importance of establishing genuine relationships with podcast hosts and crafting tailored pitches that resonate with targeted audiences, rather than succumbing to the allure of indiscriminate self-promotion. This episode serves as a clarion call for entrepreneurs to adopt a heart-centered approach in their marketing efforts, emphasizing the long-term benefits of consistency and authenticity over transient metrics.

Takeaways:

• The podcast is a premier destination for leadership insights and wisdom.
• Influence is not a mere accident but rather a product of strategic engineering and authentic connections.
• Successful podcast guesting requires clarity of topics and consistent engagement with audiences.
• Creativity and artistic practices can serve as powerful tools for mental clarity and leadership resilience.
• Building relationships with podcast hosts is paramount to effective guest appearances and content marketing.
• Consistency in marketing strategies, particularly in podcast guesting, is essential for long-term success.

Welcome to Trailblazers and Titans, your premier destination for high stakes insight and transformative leadership wisdom.

This podcast exists to empower aspire seasoned leaders by distilling the mindsets, breakthroughs and actionable strategies for the world's most influential entrepreneurs into a roadmap for personal and professional excellence. In a world that moves at lightning speed, staying ahead requires more than hard work.

It requires specific blueprints used by those who've already conquered the summit. I am your host, Reverend Dr. Keith Haney. Today's guest understands that influence isn't accidental.

It's engineered through system, strategy and authentic connection.

Naomi Beers is a co owner of Podcast Connections, a podcast booking agency that helps entrepreneurs, founders and experts grow their businesses from insightful interviews and meaningful relationships.

Alongside her business leadership, Naomi is a self taught mixed media artist and a student of art therapy and positive psychology, disciplines that inform her approach to resilience, clarity and sustainable performance. Naomi, welcome to the podcast.

Thank you so much for interviewing me, Keith. It's a pleasure.

Your background is a mouthful, I gotta tell you.

Yes.

But I'm looking forward to this. We've interacted before, but I'm just dying to kind of have you kind of pour into people, especially entrepreneurs and business people.

Content creators are trying to get their brand out there. You can give them some insights as to how you do that effectively.

And being a podcast host, I always appreciate when people give people clues on how to do that well. So looking forward to what insights you can provide for us.

Likewise. Absolutely.

I'm going to ask you my favorite question. What's the best piece of advice you've ever received?

The best piece of advice I've ever received, Keith, was one Just one step at a time. Like, take your time and don't rush things. Be patient,.

Especially when you're a content creator.

Yes.

I've talked to so many creators who go, I started my podcast last week. Why don't I have a million followers? I'm like, well, it takes a while to build a platform.

It does indeed. Absolutely. It takes a lot of time.

And I said, you honestly don't want people to find your first episodes Anyway, I took all my first year and I put those into a subscriber list so you have to pay for how bad they were.

I love that. I love that.

So Podcast Connections operates in a very crowded digital space. What gap did you identify in the market that others were missing that you hope that your product Podcast Connections fulfills?

I think that's a very complex and a great question, I have to say.

And what I noticed in this market, there are obviously a lot of podcast booking agencies out there in the world, in Europe, in the U.S. i'm in Europe, but like we have competition in the US as well. But once you get your name out there, like for example, buy podcast guesting.

You know, I've been doing podcast guesting for five, six years now and sharing really who you are and being vulnerable, being open about your story.

I think it's not just showing your professional facade or professional side of you, but you really share people who you are and then they trust you so much easier. For example, I do that thanks to LinkedIn because it's a great platform where I can really show who I am and how I help people.

And what I discovered also that leading my business heart centered way, the go giver way, it really helps me to, to be a little bit different in this crowded market.

And people understand that I'm there for them, to help them, to serve them and not just necessarily take the money and you know, just get booked on podcasts and whatever. But for me it's really important to get booked, book them on the right podcast that are targeted, laser focused on who they are and what they do.

And by doing that the heart centered way.

That's interesting because as a podcaster I get so many requests from people like yourself who say, hey, I got the perfect guest for you. And the pitches are always interesting. Some of them is, oh, I love your show.

And they'll pick an episode, then they'll go, oh, like this last one you just did. And I'm going, that's really nice. But do you really know if your guest is a fit for. So how do you determine?

You must have to listen to a ton of podcasts to know what kind of podcasts, what the kind of questions they ask to say, okay, this really is a good place and a good space for you. So how do you do that?

Yeah, we do listen to a lot of podcasts. Not only me, but the whole team. Like, yeah, we do listen to podcasts as well.

And for me it's really important to establish relationship with the host.

So, you know, when we, when I got to know you, I asked you to get on a call because I wanted to know your a little bit of your story, a little bit of Your background. And I always ask the same question from every single podcast host I connect with. Like, okay, who's your ideal guest? Who are you looking for?

Because many times I think the problem with podcast booking agencies, they don't listen, they don't ask, they just, they just send everything. And unfortunately many times just spam people with. With guess that they are not even fit for those podcasts.

So I think establishing relationship with the host maybe just a good advice. Shout out to all the podcast booking agencies. Try to talk to the podcast host because it's really important to listen first.

And once you listen to them and you know what they want, you know what their needs.

Yeah, that's good. I like that because, yeah, I get so many requests.

What principles have remained constant in the systems that allow businesses to scale without being involved in the chaos of all this.

Like where we started with the Internet and how it developed and the whole marketing space and now with AI, everything just, yeah, upside down.

And what I think is constant is people want to be understood and connections is connection is always so much more important than any kind of, you know, clever marketing tricks. People want to be understood and consistency is so much more important than anything else right now in this world.

And showing our real, true selves, for example, when we get on this podcast, to show it to the world, because there's everything, there's so many things are fake and artificial, like in many cases. So just to be human out there, I think that's going to be in fashion for a very long time.

I love your newsletter and I share it whenever I see it on LinkedIn because I think that you have such great content and such good ideas, especially for those who want to get on podcasts, of just, you know, things to do.

If you had a message for a new client who's trying to get their book out there, say their leadership book, what is the number one you have to do this piece of advice you would give to that particular guest to be.

I think I have several. I have several, but maybe the first, just to be super clear about their topics they want to talk about.

Because so many times people can be so, like, they have generic topics like, oh, I can talk about anything. Like, yes, I'm sure, like for two and three hours.

But once Once you are on a podcast, you may have 30 minutes, 40 minutes tops, an hour that you can talk about it. So it needs to be shortened down for, you know, to. To a certain extent, it's really important to be super clear about.

Like, you have to sit down, you have to figure out those topics.

And that's where we come into the picture, because we can help to figure out those topics and talking points with the guest and practice, practice, practice. Because the first interview won't be your best one. So it takes time and practice.

And sometimes you can just practice at home with your partner, with your kids, I don't know, your friends, and just like, play like a mock interview or whatever, because it really helps to get out there because so many, for example, so many people are afraid of their own voice and how. How do I sound? And, you know, I'm. I'm blabbering or I'm doing this, I'm doing that.

So maybe you just record yourself and listen back what you're saying, and you can just correct yourself a little bit, Practice, ask other people's opinion. Maybe that. That would help at the beginning. I have other advice too, of course, like 20 more.

But one thing I hear about from people who listen to my podcast is that they like that I'm not trying to sell them something. But as a person coming onto a podcast, oftentimes you are trying to sell something.

Either you're trying to sell yourself, you're trying to sell your book, you're trying to sell your course. How do you do, how do you give the best. Put the best foot forward so you're not coming off as a. As a pushy salesperson on a podcast.

I mean, we have to be super clear about, like, you are a guest on a podcast and the host is the host. It's like walking into someone else's house. And yeah, and yeah, it's exactly the same thing.

Like, you knock on the door, they invite you, they sit at their. You can sit at their table, but you have to play by their rules because it's their home. So it's exactly the same situation when you are a guest.

So, yes, you knock on the door, I come into your studio, but I have to play by your rules. And if we just sell things like what knowledge, what story add, what value do we add to other people's lives if we're just selling.

I heard these horror stories, like, authors got on podcasts and they started to talk about, like, they asked, you know, they asked them a question, and then they said it's like, oh, you can find them, you know, find that in my book page 32 or page 45. So this is not about, you can't add value like that to the audience because people will, the listener will tune out.

They, they're going to stop listening to that show. So and as long as you give value, add value to people's lives. Share your knowledge, share your story. That works.

But there's always place and time usually at the, you know, during the, the, at the end of the show where you can share your links and everything and, and the host will, will include your links in the show notes anyway. So it's a form of promotion as well. But overall it's not only for self promotion. Obviously we all have a product to sell, service, something book.

But there's a place and time for that during every conversation.

I love that. So I love this question. Many entrepreneurs underestimate podcast guesting as a serious growth strategy.

From a business perspective, how should leaders think about podcast appearances as branding, sales, authority building, or something else entirely? Which of those or a combination do they look at when they go on to podcasting as a growth strategy?

It's basically, I love this question, Keith, because it's everything altogether basically mixed.

Like it's a, it's a long term marketing strategy where it's perfect for brand building to getting your name out there, building authority, creating evergreen content. It's all in that, it's all included.

But we have to be super clear about when people get on these shows that no, you won't sell 100 books after two interviews. No, you won't have hundred clients after two podcast episodes.

So you need to do this as a marketing strategy consistently and persistently at least for a couple of months.

And you also need to put the energy and time into repurposing the content, creating and sharing the content online, sharing with your email list and also on social media, which I'm huge advocate for LinkedIn. And like you need to share it.

Otherwise like there's one thing that the host will share the episode with their audience, but you need to share with your own followers as well and tag the host. It's a win win situation for everyone. So why not do that?

Like it can be a brilliant marketing strategy but if and nobody sees that because you never shared it, it doesn't work like that. So it you need to get it out there and nobody will remember what you posted 2, 3, 4, 5 weeks ago on LinkedIn.

So you can always just rotate them and people will see this like, oh that person always on a podcast, like they must be doing something right.

That's a good point. I have had so many guests on and to be honest, there's maybe been one or two that have repurposed the content.

And you sit there and you go, not that you have people on because you want them to promote your show, but it's kind of a team thing. If it's just if they expecting you to do all the promoting for them, that doesn't help to really get their name out or even make the show worthwhile.

Because it's like I try my best to make sure and I think I do a decent job trying to provide.

You absolutely.

Do I have to emphasize that provide good content. But it's like if I have to work only if it's only me working to get it out there. So I mean, I'll share things on LinkedIn.

I've started adding, you know, like a little snippet on Instagram clip. I'll send them that as a promo. And I never see most of the people I share ever do it again.

And so it's like, well, what am I giving you all this, all this info for?

Yes, I agree. And I try to educate my clients and also my LinkedIn followers in almost in every single post.

I try to tell them, it's like, please, please, please share it because it's important. Yeah, yeah.

Because the podcast space is very crowded. It's a lot of noise there. So I'm curious, how do you help your clients focus on strategic placement rather than just chasing vanity metrics?

Yes, that's again, brilliant question because the other thing is like so many people just want to be on, you know, I want to be on the top shows and. Have you ever been on a podcast before? No, but I just want to be on Mare Robbins. It doesn't work like that.

So you, it's like you have to build up your podcast guesting muscles in the meantime during, during those interviews. That's crucial. And once you do that, obviously you can get on the middle size, bigger shows as well.

But I always tell people that as long as you are in your niche, I mean, it doesn't really matter what kind of podcast you are a guest on.

And once you find the right one, it's not about numbers, it's not about downloads and it's about how your message, how your story aligns with that particular podcast. And basically that's it.

And what I also noticed that sometimes when you get on the smaller, medium sized podcast, the you get so much More out of it than if you get on a celebrity show, which is real, which rarely happens.

Like I have to say that because it's like they usually just invite each other like you know, you weren't getting on Jay Shetty or, or you know, Stephen Bartlett. So that's like, yeah, you may have connections and you can get end up there, but that's like, I think there's like a 1% chance or whatever.

But other than that, like if you focus on your niche, you, your most important audience or your potential clients can be on those middle sized podcasts and, and, and that's, that works like magic and you don't need to chase numbers when it comes to that.

Yeah, I just found out, it was just so cool this week I found out that I'm number seven in Sweden and entrepreneur. So I'm real popular in Sweden. You know, your background in language and literature is also unique for an entrepreneur.

How does your linguistic precision and narrative framing give leaders a competitive edge? Because I think that's so critical to be able to get your message out there effectively.

Yes, yes. And you know, when I started this business and like when I became an entrepreneur, it's like I'm a linguist.

But what I learned when, when I went to university and learned linguistics that like clear, clear language really creates clarity.

It's so important and, and clarity builds trust and, and that works like magic because sometimes when leaders, things say things simply and precisely, people just, just get it and they understand it. But if it's confusing, you can say exactly the same message in a confusing way and people won't get motivated or inspired by that.

So focus on clear messaging and clear language and simplicity. I think that works like magic when it comes to delivering your story or delivering your message on a podcast.

It's kind of crucial and you have to practice that too because sometimes in our head we can overcomplicate things and overanalyze things, how to say this, how to express that. And once you get on the show, you just like, you freeze and okay, I don't know how to say that or what to do.

So that's why it's really important to practice this.

And I've been practicing this for many years now and I've seen that sometimes even keynote speakers get a bit frustrated when they get on shows because this is like a free flow conversation between two, you know, like two friends over a cup of coffee or tea. And this is not a monologue we have to hold here. So there's a two way conversations and it's really important to try to stick to that.

And once it becomes a monologue, for example. Yeah. It's such a weird feeling when you end up on podcasts like that or when you listen to them.

I had a guest like that once where I asked him one question and 30 minutes later I got to say something else.

I seen that before. Yes.

Yeah, it's like, you're right. It's like maybe take a breath between.

Yes, that's a good advice. Yeah. And the pause and. Yeah, exactly, the pause. Like sometimes you need to pause.

And that silence moment, it's just so important when you do your speech on podcasts too.

On that end, how do you help your, your guests prepare?

Because if you say you're coming on and you have this wonderful new theory you just talked about, you know, clear language and you have this, this, this six, this six point model, but you're used to doing your presentations to an audience where you're like, you just said you're talking for a while. How do you prepare them for. How do you. Because to do that. Well, you know, to come on and say, let me tell you about my model.

If you get asked that question, but you don't want to maybe do all six points, maybe you'll do eight point and say, does that make sense? So that there's dialogue back and forth.

How do you help people, coach people to go, okay, if you're going to do something like that, here's how you might want to present it.

Yeah, we always have a strategy call at the beginning once they sign up with us. And this is like strategy call coaching session.

So we try to tell them the tips and tricks of podcast guesting and help them to, to, yeah, make their bios and make their topics understandable to, to the audience as well. It's really important.

And sometimes they send us bios that are like two pages and we tell them, it's like, okay, this is, this is very good, but we need to shorten this because nobody will have time, for example, to, to read that, for example, before a podcast interview. Like we know when they get on the show, so they need to be super clear about.

I always ask them, for example, to write them their stories and then we help them to make it shorter so they can practice it even if sometimes, even they need it. We can do a mock interview and we can record it, they can listen back to it so they can just practice a Little bit with us. I think that's important.

And I always, you know, keep telling them, listen to at least one podcast interview episode when you get on the show, because that also helps you to figure out what this particular podcast host they want and how they usually do the show, what kind of questions they ask. And it's really important to get familiar because once you have that, it's so much easier to deliver your own story.

But you need to listen to an episode at least before you get there.

I think it's hard too. Sometimes I'll have podcast people want to come on who have very technical topics.

And, you know, while I try to be versed in a lot of things, I am not necessarily a science podcast guy.

So when they start talking about neuroscience and, and those kind of things, I have to help, I have to tell them, you know, really with the, with the guests, like, you know, we'll break down, explain my audience, who may maybe hear this for the first time, what that is. And it's really important that they can define and explain like you just talked about.

What exactly is this new revolutionary theory that you're promoting again?

Clear messaging, language. Yeah, everything goes back to that.

We didn't all go to mit, So high performers often ignore creativity until burnout. Forces of reset. How does your creativity art based practice strengthen your leadership?

For me, art is a, is form of meditation. So as a mixed media collage artist, I always go back to my roots and to my art.

When I'm dealing with things in my life, when I'm stressed, when I have anxiety or something's happening, it really slow me down, it helps me to relax. And any kind of artistic endeavor you do or practice you do, it really helps you to relax and helps you to clear your mind.

And I think anybody can do that because I heard that from so many people.

I talked about art therapy on many podcasts and I heard that excuse that like, oh, I'm not creative, I can't even draw a stick figure on a paper or whatever. So I'm the least creative, creative person on the planet. But yes, we are, we are all creative.

You can do something, I mean, cooking, singing, dancing, whatever, everything is creative. So you can pick your poison. And once that helps you to relax and clear your mind and slow down. It's kind of magical when you do that.

And we all need that from time to time.

I love it. So I'm gonna give you some lightning round questions. What is one daily habit that compounds business success?

One habit. It's all about consistency. I think as an entrepreneur, need to be consistent. Whatever you do.

I love that. A leadership mistake you see too often overthinking, overanalyzing.

We do that all the time. Yes.

I love this one. One metric that actually matters for growth.

Trust. I think that's probably the most important one in business.

One word that defines elite entrepreneurs.

Elite entrepreneurs. Resilience. Yeah, I think we need that.

Love it. I'm going to ask you my other favorite question. What do you want your legacy to be?

I want my legacy to be. Be about connection.

About helping people feel seen and heard through connections, and also be remembered by their stories, even after their episode, you know, were recorded and went live.

All right, so we have a new thing on season. On this season, pick a surprise question. Number between one and ten.

Ooh, five.

Five. If you got stuck in an elevator and were forced to listen only one song, what song would you pick?

This is really hard because I'm a music nerd, so it's like I have playlists for different occasions. So.

Yeah. One for being stuck in the elevator.

Oh, my gosh. One song. I mean, it's really hard. Keith. Um, maybe something classical. Maybe something classical I like, because that's very soothing.

Because obviously when you're stuck in an elevator, it's really hard, so you have to calm yourself down. So it wouldn't be some heavy metal or anything like that. So something soothing coming. Maybe some kind of. Yeah. Meditation music. When I need that.

Because, man. Maybe a symphony. Because it's going to last a long time. I don't want to hear probably.

Or I was thinking about where this. Where this four season, but then probably by the winter time, I would go crazy by listening to that or something. Meditation music, maybe.

That's pretty funny. So, Naomi, where can people find you and learn more about you and connect with you on social media?

You can visit our website, which is podcastconnectionsplural.co. That's our website. You can get in touch with us. And I am on LinkedIn, like, most of the time. You can find me there. It's.

You can find my name, Noemi Beres. And I'm more than happy to connect with anyone and help you with podcast guesting.

So I'm gonna ask you this as we kind of wrap this up. What is your ideal client?

Hmm. Ideal client. Yes. I like that question. I think my. My business coach kind of explained that to me. Who is my ideal client?

Once upon a time, when we had our first chat, it's like, if you can have a great conversation and you can Sit down at a table and have a coffee, you know, cup of coffee or have a lunch with someone that's your, that's your ideal client.

But any other than that, like if someone is an entrepreneur, business owner who is in the business at least two, three years and they know their goals with podcast guesting and they know this is a long term marketing strategy and you won't get results after two podcast interviews, I think that's really important.

So the seasoned entrepreneurs who know podcast marketing is part of their marketing strategy and they have to commit at least for a few months to, to reach their goals, they can be in any kind of business basically in different niches. We work with a lot of leadership coaches though one of our favorite coaches type of coaches.

But yeah, we would work with holistic coaches with sales marketing people. So many different niches and industries.

So I gotta ask the other side of that question as well, just because I'm curious. I know what my answer would be. Who do who. What kind of clients do you find the most difficult ones to help?

Usually business owners who are solopreneurs and they always did everything by themselves and they never delegated anything to anyone and they want to micromanage you to the fullest when they start to work with you because they know the best what they need, even if they haven't been on a podcast before. And so sometimes it's hard and we need to make them to understand you can let this go.

You hired us, you paid money to do this job, so you don't need to worry about this part. Obviously they are part of the journey because we work together with our clients, but it's really important.

Yeah, I think solopreneurs sometimes we do have, we do struggle with them, but you know, we can always work everything out and talk about that in a civilized way.

Well, good. Well, Naomi, thanks so much for being a guest on the podcast.

If today's conversation shaped how you think about visibility, influence and scalability growth, I encourage you to explore Naomi Beer's work and podcast connections. This isn't about chasing attention. It's about building authority with intentional high value conversations.

You'll find Naomi's business links and resources in the day's show Notes. If Trailblazer and Titans is helping you operate at a higher level, subscribe Share this episode with a fellow builder. Leave a review.

That's how the blueprints reach leaders and who are ready to move from ambition to execution. Naomi, thanks so much for being a guest on the show.

Thank you so much for interviewing me. Keith, it was an absolute honor and pleasure.

Thank you.

It.