As CMO for Digital Transformation and E-Commerce Acceleration at L'Oréal, Anna Musikhina has many interesting insights into where digital marketing is headed. Virtual goods are not just a marketing tool, however, according to Anna. They represent unique value creation opportunities, new ways of engaging with and supporting creators, and an ever bigger market for "real life" purchases.

Find out how she thinks brands should start to focus on virtual goods if they haven't already.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net