Funnel building is a buzzword in the entrepreneurial space, in large part thanks to the work of Russell Brunson and ClickFunnels. Matt Peet is a funnel expert and today he's teaching us everything we need to know to better understand this sales & marketing tool and how we can use them in our content businesses.

If you aren't seeing regular, predictable clients or customers in your business and you're wondering what's missing, today's the day you learn to create a basic funnel to guide your leads all the way through the buying experience!

Learn more about funnels and Matt by taking the One Funnel Away challenge here!

You're listening to Burning Brightly,

episode 45 with guest Matt Peat.

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Matt Peat is a funnel builder,

ClickFunnels training facilitator,

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and he runs the Focused

Funnel Builders Mastermind.

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He has worked with people and companies

like John Lee Dumas, Podcast Movement,

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Steve Larson, BuzzFeed, and Disney World.

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And today he's going to teach us what

a funnel is, how we can build one

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ourselves, why they're so important,

and how they can make us a ton of

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money in our coaching businesses.

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So let's dive into funnels with Matt Peat.

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This is burning brightly, a podcast

for Christian moms who are feeling

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called to build a business and

share their light with the world.

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I'm Bonnie Wiscombe, a life

coach, mom, and entrepreneur.

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And I'm honored to be your guide as you

face this business building adventure full

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of highs, lows, and everything in between.

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This is where we help each

other find the courage to shine.

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Track 1: Welcome back

to the show everyone.

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I'm so excited to have a guest here today.

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Oh, our first male guest.

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Welcome, Matt.

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Pete.

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matt-peet_1_02-23-2024_171158:

I am honored.

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I did not know I was the

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first male guest.

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Track 1: You should feel very special.

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matt-peet_1_02-23-2024_171158: I do.

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Track 1: Well, we love talking to

women, who are building businesses, but

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we know that the men know a lot and I

think sometimes we let ourselves get,

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overwhelmed or intimidated by the guys

in the, in the bro marketing field.

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And we don't know what questions

to ask, but Matt is an.

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guest today because he's going

to teach us about funnels.

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And you guys know I've talked about

them before, but we're going to break

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it down very simply today because this

is one aspect of business, like hard

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skills that I wish I would've learned

years and years and years ago, and

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kept it simple for myself so that I

could have seen success even earlier.

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So, Matt, give us just a quick

introduction to who you are and

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why you are into funnels now.

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matt-peet_1_02-23-2024_171158: Yeah.

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Quick intro to me.

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, I got my start doing videography and

I specifically did weddings for about

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eight years, where I showed up to the

wedding shot a video edited the day of.

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We called it a same day edit.

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And then while in that process, I learned

what funnels were through a series of,

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some unfortunate, some unfortunate events.

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Uh, and then in 2020 when

the world shut down, I was.

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Stuck living in a camper for a year.

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And I discovered what funnels actually

were and what they could be used

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for and how powerful they were.

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And that just led me

down this rabbit hole.

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And now I just have like a great passion

for building funnels and helping people

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grow their business using funnels.

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Track 1: I love it.

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And I love people that have

passion for what they do.

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'cause that's the whole point

of becoming an entrepreneur is

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doing something you love, right?

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And that you'd love to

help other people with.

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So let's start off super basic.

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What in the world is a

funnel and why do we wanna

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have one?

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matt-peet_1_02-23-2024_171158:

Yeah, absolutely.

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I'll keep it, I'll try to

keep it as simple as possible.

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So a funnel acts like a website.

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It has a URL that you can go to,

you say, Hey, go to my website.com.

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But it, they operates differently.

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So a funnel is there to guide

people through a specific set of

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actions to get a lead or a sale.

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So when you land on a website, you have

your homepage, you have your bout page,

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your blog page, your contact page.

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Then you have your social media links

and it sends everybody everywhere.

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It is just white noise with their

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different places with a funnel.

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They land there and it.

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The only point of that

funnel is to convert on that

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sales message on that page.

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So when they land there, they say

a video about your sales message.

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They say your headline about

the sales message, everything

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is to provide value that you're

trying to provide for one goal.

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Track 1: Okay.

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I love that.

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I love that.

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You know what I'm seeing too

is that as people clean up the.

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Our websites and get a little bit

more minimalist in the design.

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They're essentially trying to create this

little mini funnel above the fold, right?

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It's like, take this one action.

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Because we're realizing that the websites

of 10, 15 years ago where it was just

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a bunch of garbage all over the place,

people were just confused, right?

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And and confused.

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Customers bounce.

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So we're trying to make things so

specific and so easy to understand.

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One analogy I really like when it comes

to funnels is like when you go into a.

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A giant store and just wander around.

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That's kind of like a website, right?

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Like, I don't know what I wanna buy.

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I don't know what's better

than something else.

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Sometimes I don't even know what

the prices are, especially if it's

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like a, you know, a higher end, say

a clothing boutique or something.

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But a funnel is almost like walking in and

you get a customer service representative

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at the door that's like, let me hold your

hand and take you where you need to go.

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And they ask you questions

and they find out, right?

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Like it's this almost personalized

guide through the sales process.

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Would you agree with that?

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matt-peet_1_02-23-2024_171158: Absolutely.

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I love that, that analogy.

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It's like you said, like having

somebody, you go somewhere and you're

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like, Hey, I'm looking for an outfit.

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I'm going on a date this Friday

night, and I wanna look a certain way.

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They say, awesome.

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I know exactly what you need.

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They take you over to get the earrings.

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They take you over to get the dress.

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They take you over to get the shoes.

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It's just what you need

without all of the other

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noise.

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I love that.

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That's

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Track 1: I love that.

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Yeah.

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And the about funnels too is that one,

we could talk a little bit more about

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this later when we get into them,

but we can more easily figure out why

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people are not getting to sales, right?

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So te let's talk about that don't,

don't quite understand funnels yet.

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We have a website, but we don't

know why we're not converting.

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Like why are people,

are they just confused?

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Do they not know what to do next?

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What's the, what's the first

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step in helping that?

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matt-peet_1_02-23-2024_171158: Yeah, a

lot of times it's like we've been talking

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about, there's so much going on, just

one on a website, two on the internet.

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So if they don't have like a clear,

clear, concise call to action, like

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you said, with websites, people

have started to go more minimalist.

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I mean, think about the days when people

actually used to go to yahoo.com and like

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all of the things everywhere on

the screen and you know, it's like,

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oh my gosh, it's overwhelming.

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And then Google, you go to

Google and it's literally a

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search bar.

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It says Google.

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And it's so simple.

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People, Google took over.

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People want that simplicity, you know,

they say a confused mind always says no.

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So if you say, Hey, go to my

website, check out my business.

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They go there and they land on your

homepage, and it's just, okay, here's

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a text block about one thing you do.

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And then, oh, they also apparently have

a podcast, and then they have this thing.

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It's like, instead, if you gave

them a direct call to action.

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You know, Hey, go check out

this thing I created for you.

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And they go there and the entire

page just talks about that one thing.

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It is very clear what value you offer and

what they need to do to get that value.

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Track 1: Yes.

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Yes.

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And, and one thing I love about

funnels is that you are setting

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yourself up as the expert, right?

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Too many of my clients, and, and I

don't know if this is a, like we like

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to people please as women or something,

but too many of them are like, well,

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I don't wanna tell them what to do.

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What if they want to come

listen to my podcast?

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Or what if they aren't ready for a call

and they just wanna do this other thing?

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And we think that by giving them

options, we're somehow helping them more.

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Than limiting their options.

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So can you speak to that?

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Why is it so important to limit the

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options that they have?

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matt-peet_1_02-23-2024_171158: Yeah, if

you're listening to this and you have

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a business, you're starting something,

you have a passion, kinda like we

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have here, me and Bonnie, you have

a passion for whatever you're going

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to get into, whatever you're doing.

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I.

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It's, in my opinion, doing a disservice

to those people by sending them

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to a website where they have all

these different options of things

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they can do because you're not.

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It's going to be able to

provide as much value.

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If you send them to a funnel

and you say, Hey, here's a free

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lead magnet that I made for you.

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Here's, you know, A PDF or a webinar

replay, or whatever your lead magnet is.

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Here's the thing that provides just a

crazy amount of value, absolutely free.

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One, you're providing value

right there, right off the bat

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from the first interaction.

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There's one step and it is value,

and then they're on your email list.

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So then I, there's a saying, I can't

remember who said it, but they said

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having a healthy email list is as

close as you can get to printing money.

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So.

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Having that email list is vital in an

online business in any business, honestly.

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But you get to get that email list, and

then you get to nurture that person to

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them through a nurture sequence where

they're getting to know you and they get

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to learn what other value you can provide.

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Then you can start to sell them.

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You can in that nurture sequence,

tell 'em about the podcast, tell

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'em about all the other stuff.

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Tell 'em where they can find you

on Instagram or TikTok or wherever.

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But once you have that email address

you own, you're starting to own

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your traffic at that point, which

is a very valuable piece of traffic.

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Track 1: you brought that up.

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'cause so many of us wanna just

spend all our time on Instagram

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or all these other things that we

see other business owners doing.

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But in the end, if someone else controls

our traffic, we are always going to

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be falling flat because we cannot

reach them when we want to reach them.

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And so pulling people in and

immediately getting them on our list

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and like what you're saying is that.

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We can share all of the things that

we have, the podcast and the blog

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and, and the resources here and

there and, and give them many offers.

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Maybe they will opt in one way or

another, but we don't want to spam

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them with that at the very beginning.

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'cause the problem becomes overwhelm,

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confusion.

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Right.

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matt-peet_1_02-23-2024_171158: Absolutely

you don't, like you said multiple

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times, I confused mind always says,

no, you don't want to confuse them.

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Track 1: let's break it down.

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What does a basic funnel look like?

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You mentioned bringing them to a step

where they just have one option and then

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you're pulling them on your email list.

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Right.

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I.

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matt-peet_1_02-23-2024_171158:

Yeah, if you want to just the basic

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funnel, like the starter funnel,

it's called a lead squeeze funnel.

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You can google this, you can look it up.

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Lead squeeze funnel is basically

like we talked about, you have a

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lead magnet, they land on the page.

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It has like a headline.

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It'll have like a picture

of the lead magnet.

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If it's digital, you have like.

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E cover, you know, design, so you can

see, okay, this is like a pamphlet or a

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one page or whatever, and then there's

an email capture box and it says,

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put in your name and email address so

I know where to send this thing to.

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They put it in, sends 'em

to the thank you page.

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Once they're on the thank you page, you

say, Hey, here's the download button.

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You can also email it to 'em, but you

say, here's the thing that you wanted.

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You know, hope it helps you.

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And then on that thank you

page, you can go from there.

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So on the thank you page, you

already have their email address.

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You have that person as a

contact, your email sequence is

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gonna go off now, because like

I said, we want to nurture that.

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That person, we want them

to know and like you, right?

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'cause that's who people

wanna do business with.

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So you'll have emails going off

that nurture that lead, so they

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get to know more about you.

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They get to know what other things you're

doing, whether it's a podcast or whatever.

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But then on the thank you page, you

can also include that stuff there.

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'cause they've gone through your funnel,

you've achieved the goal of getting

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them their thing, and now you can say,

Hey, did you know I also have a podcast?

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You should go check it out and subscribe.

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Or, Hey, did you know I also

have a course that I sell that's

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gonna help you do X thing?

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You should go check that out and

then send them to your next offer.

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So it's always like single

focus, single-minded.

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Focus on what the next goal

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is.

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Track 1: Yeah.

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I love other thing that I wanna bring

up here too is that when someone lands

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on your landing page and is interested

enough to give you their email, they're

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really engaged at that point, right?

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Like, what else can we give them?

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What else can we offer them, um, to take

action Because the kind of the fan base

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like cools off a little bit as they,

uh, you know, that opt-in right there.

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So can we maximize that conversion

right now if they're ready

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for it, right.

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matt-peet_1_02-23-2024_171158: Absolutely.

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I mean, if you have like a free Facebook

group that you're trying to grow on that

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thank you page, but they're like, that's

how I like using the thank you pages.

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A lot of times it's to continue that

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conversation.

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'cause like you said, they're engaged,

they're hyper aware of who you are

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and the value you're providing.

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So if they finish that and they're

laying on thank you page and you're

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like, thanks, here's your download.

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And that's the end of the conversation.

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You've just ended that

conversation right there.

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And you know, maybe they'll

read your emails, maybe not.

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Maybe it'll take.

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Six months form 'EM two.

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But if you say, Hey, I have a free

Facebook group, or Hey, I have

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a podcast, or, Hey, I have this

other course you can go check out.

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Maybe you're interested in that or

a membership or whatever the next

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thing is, go check this thing out.

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It allows them, so the people who

are really interested have a way

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to continue that conversation with

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you.

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Track 1: Oh, I love that concept.

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Just continuing the conversation.

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Another thing I see work really

well is like a, a low ticket item

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of some sort right there, right?

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Some sort of sale that's 10 or 15 bucks.

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Like, okay, let me, let me warm you

up just a little bit more and give you

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something with even greater offer, and

then you can kind of parse out those

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who are willing to spend any money

on this versus those that aren't.

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So many different ways.

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And then if you're, you have ad spend

going to that landing page, you can

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kind of recoup some of those losses

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there as well.

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matt-peet_1_02-23-2024_171158:

Yeah, like you said, there's so

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many different ways to do it.

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I use, uh, Russell Brunson's

linchpin method right now, his

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linchpin model, so that's what I'm

kind of like implementing into my

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business, all those different steps.

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But yeah, I mean, there's

so many different ways you

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could do it and just get

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creative with it.

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It's like, Hey, what else can I do

to provide value to this person?

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Like you said,

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kind of warm 'em up because

if you said yes to the email.

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You know, like you said,

that's a, that is a big step.

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Getting somebody's email, they're not

gonna put an email, their email address

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on a site they don't trust, you know,

so they're already engaged with you.

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They trust you.

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Hey, get 'em to spend

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seven bucks.

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You know, maybe get 'em to spend 15.

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That's not a lot of money, that's

not a huge commitment, but it

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gets them open to buying from you.

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And those people, the ones who buy

small things, are the ones who will buy

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bigger things.

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Track 1: right, right.

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Exactly.

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And I love that you're saying

there really are so many different

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ways of creating a funnel.

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We talk a lot on this podcast about

how building a business is a lot just

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like a science experiment, right?

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We're we're just kind of, we got a

hypothesis, we're gonna try some stuff

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out, and it's either gonna give us

the result we want or not, or we're

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gonna tweak it and see if we can

get something a little bit better.

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So I, I kind of encourage everyone

to just try it, like give themselves.

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A single shot to start getting

emails this way and see what else

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you can offer on the backend.

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See what works, see what doesn't.

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, I recently read a fascinating

post in a Facebook group.

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I'm a part of a business one where

somebody said that they tested a lead

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magnet that converted really well, and

then they just kept changing the graphics

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in the colors and eventually clicked on

a combination of colors that took their

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conversion from like 55% to like 30%.

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Like they just changed colors.

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matt-peet_1_02-23-2024_171158:

I love that.

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That's

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Track 1: So it's So fun and

fascinating if we can just keep going

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and tweaking and trying new things.

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And as a life coach, I have to

always tell my clients to not

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make it mean anything about you

when the conversion is low, right?

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It's not working.

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It's not because somebody doesn't like

your hair or there's something wrong

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with you, it's because you just haven't

hit on the magical accommodation yet.

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matt-peet_1_02-23-2024_171158: Absolutely.

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Absolutely.

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It's, it's so easy though

to take it personally.

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Like I, I must just not be

as good as I thought I was.

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I do that literally, I did that today

with somebody I was working with.

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I was like, what is it me,

like, what's going on here?

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And they're like, no,

dude, you're doing great.

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Like, keep doing what you're doing.

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We, we will work on the

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other stuff.

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So yeah, it, it is easy to take

it personal, that's for sure.

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Track 1: Okay, so let me hear a little

bit about how you built a funnel for

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your wedding photography business,

because I think a lot of us hear

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funnel and we're like, well, we have

to sell a software for that to work,

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We're gonna be selling services here.

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A lot of us are life coaches.

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So tell us how you did that with your

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service-based business.

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matt-peet_1_02-23-2024_171158:

Yeah, I mean, all of this online

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stuff, WordPress, wic, Squarespace,

ClickFunnels, all of these, they're tools.

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Like personally, I love ClickFunnels.

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I work with ClickFunnels.

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I do a lot with them.

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I love them for multiple reasons,

but I won't get in that because.

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At the end of the day, it's a tool.

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So if you're out there and

you're like, dude, I do not

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have money for ClickFunnels.

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I get it.

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I've been there.

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Trust me.

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So the first funnel I ever built

for my business was unintentional.

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So I had a podcast back in the day

where I interviewed people and I had

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this guy on, he was talking about

Facebook ads and he's like, oh yeah,

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you everybody knows you never run

ads to your, your website homepage.

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And I just laughed.

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I chuckled and he's like, what?

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I was like, dude, I've been doing

that for two years and never

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knew why

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it.

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didn't

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Track 1: Dang it.

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matt-peet_1_02-23-2024_171158:

And, and yeah,

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exactly.

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He, he started chuckling.

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He's like, alright, well

let's talk about it.

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So basically he's like, here's

what you can do, and this is back

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in 2016, I was charging around

$2,000 per wedding at that point.

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And he's like, write a blog post.

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Write a really like a, what we

call a cornerstone piece of content

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back in the day with just tons of value,

testimonials, all, all this different

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stuff gathered in there, great blog posts.

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And then at the bottom,

have a call to action.

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Be like, Hey, if you, if you really need

a wedding videographer, you realize you

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need one at this point, go ahead and go

over to the contact page, had a button

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there to take 'em to the contact page.

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Fill out the contact form

so we can save your date.

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You don't have to sign up.

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There's no obligation.

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But we'll put your date on

hold for you just to make sure

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that you have your date saved.

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Then when I'd run ads, instead of

running 'em just to my website, I would

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run them to that specific blog post

and my leads and bookings just shot up.

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I had one, the first one I got

when I knew I was onto something.

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She's like, you're just such a good writer

that that hit so hard with me and like

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I absolutely you have a writer in you.

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I was like, oh my gosh, it's

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working.

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It's so cool.

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Track 1: She hired me as a

video 'cause I'm a good writer.

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matt-peet_1_02-23-2024_171158:

Exactly right.

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Exactly.

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I was like, this is working you guys.

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And so I had a, like I

said, I had a podcast.

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I was like sharing all of this on

that podcast back in the day and

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started booking more and more,

kept using that method, and I

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didn't realize it at the time.

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I was just like, Hey, I'm sending

ads to a blog post, you know?

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Uh, that was a

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funnel.

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I had a ad that said, Hey, you need,

you need a wedding videographer.

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Why you need a wedding videographer?

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I think it was the title of it.

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And they'd click on the ad, it

would send them to that page.

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There was a video, there

was a bunch of copy.

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Then there was a call to action

at the end with an offer, Hey,

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let save your date for no cost.

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They go to fill out the contact

form, and then I get 'em

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on the phone what's called

an application funnel.

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In my world, I didn't know

that's what it was back then.

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I had no idea.

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But that's how it can be done.

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You can do it with basically

any website builder.

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You don't need to spend

a lot of money for it.

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Now, uh, over the years, like

I said, I was spending, I was

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paying about, or charging about

$2,000 for weddings at that point.

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By the time I got out of weddings, I had

like perfected that system to a point.

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My average wedding was $8,000 for

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Track 1: Oh my gosh.

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Awesome.

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matt-peet_1_02-23-2024_171158: a

438

again, no income claims.

439

Just gotta make the FTC happy on

that, but, but funnels are really

440

powerful, really

441

powerful.

442

Track 1: And what's so amazing

as a content creator, because

443

we're all content creators, right?

444

Like we, many of us offer services, but

we're content creators at heart because

445

that's how we're getting people in is

we're offering this amazing content, and

446

there is so many ways to make completely

passive income as a content creator.

447

Funnels funnel.

448

I, I fall into them all the time.

449

I click on an ad.

450

The next thing I know I'm

watching a prerecorded webinar.

451

That just sold me a $2,000 program

that I signed up for because

452

it was amazing and, we're just

sitting back and letting it run.

453

And, and this is what I really

want to teach my coaches, that

454

you get to help people however you

want to, but if you want to make

455

it work as passively as possible.

456

You get people flowing through this

and you have to do so little work.

457

Like, you know, a lot of

us are afraid of selling.

458

You don't have to do a lot of selling.

459

You just serve them and, and give

them the one step they need to take

460

next.

461

matt-peet_1_02-23-2024_171158: Absolutely.

462

And that's why, especially in

the ClickFunnels world, I don't

463

know what it is, people come in

and they think that the funnel.

464

They think it's a marketing funnel.

465

The funnel is, they're

called sales funnels.

466

So you don't have to do the selling.

467

You set up the funnel that does

all of the selling for you.

468

Then you put on your marketer hat

and you go and create content.

469

You go on TikTok, you go

on Instagram, go guest on

470

podcasts, and go create content.

471

That makes people so interested.

472

They're like, I have to know

how I can do more of that

473

thing.

474

So there, it fills your funnel for you,

and you don't have to do the selling.

475

You just get to create

awesome content with

476

awesome people.

477

Track 1: Yeah, and I love that you

brought up how you did your wedding.

478

One, because it wasn't kind of the

traditional funnel where you were asking

479

for an email and then sending out content.

480

You were just giving the free

value to anyone who, who happened

481

upon that page, and you were

driving traffic to it from ads.

482

And then those who are ready, were

just a click away from scheduling

483

something or setting something up.

484

I also love that you had them.

485

The application type funnel.

486

I would love to hear your word.

487

Your, your insight on this as well is

that there is a difference between asking

488

someone to take a little bit scary action,

like hopping on a call with me versus like

489

applying to work with me or saving a date.

490

What have you seen in your experience

that the difference between those two.

491

matt-peet_1_02-23-2024_171158:

So with the application funnels.

492

if you can automate things.

493

Then do that.

494

But like with, currently with my

mastermind, I have a mastermind.

495

The cap on that Mastermind is 100 people.

496

So as I was thinking about what kind of

funnel I needed, it's like it has to be

497

an application funnel because I want to

vet everybody that comes into the group.

498

I don't want just random people being able

to sign up and join my private Facebook

499

group and be on my Zoom calls, you know?

500

So.

501

If you're doing an application

funnel, it does add, typically you

502

wanna do one for higher price things.

503

So like if you're a coach and you're

charging more, you have like, you know,

504

limited availability, that kind of stuff.

505

So if it makes sense, if there's a reason

they have to be on that call, because it

506

does take time for you to jump on those

calls and fulfill those applications.

507

But they're really powerful

because it does show exclusivity.

508

It adds that urgency.

509

It's kind of built in because

they're like, oh man, he's got a

510

mastermind, only has a hundred spots.

511

I want to get on a call so I can talk

to him about it, see if I'm a good fit.

512

Or, you know, he has a wedding video

business where, you know, he, he can't

513

book more than one wedding on that

Saturday, so I wanna make sure he

514

saves my date, so I'm gonna go fill

in that contact form and get on a

515

call with him.

516

So it adds that sense of urgency.

517

It's kind of built into that funnel type.

518

Track 1: I love that you

took the calendar, right?

519

Made the calendar kind

of your sense of urgency.

520

How could a coach do something

similar like, uh, sa save a spot in my

521

calendar, or I have a limited number

of, of client openings, or what do

522

you recommend there for a little bit

523

of urgency I.

524

matt-peet_1_02-23-2024_171158: Yeah, I

mean, I did this recently with an artist.

525

He draw crazy cool art.

526

I got him to do some work for me

and I use it just everywhere now.

527

It's really cool.

528

But I told him, I was like, how

many people, realistically, how

529

many clients can you handle a month?

530

He's like.

531

Six to eight.

532

I was like, we're gonna go with

six because I don't wanna over

533

overload you or get you burnout.

534

I was like, so in your sales page.

535

We put in there 'cause it, he has an

application process because he's a

536

providing a, an art, he's doing service.

537

It takes his time so he can't, again,

I told him, I was like, we have to

538

do it this way because if you go

and start marketing and like you put

539

out a TikTok and it goes viral and

540

everybody's like, I have to

541

Track 1: You're in trouble.

542

Yeah.

543

matt-peet_1_02-23-2024_171158: Yeah.

544

I was like, you have 15,000 people

sign up and pay you for your art.

545

I was like.

546

That's great.

547

You just made a lot of money.

548

That's bad because for the next eight

years of your life, you're trying to

549

play catch up on this, on these orders.

550

So we need to do an application

funnel to, to slow down the

551

traffic, to filter it through.

552

And on the sales page, put

on there, I only have enough

553

spots for six people per month.

554

You know?

555

And then we, you know, that spins off on

other ideas how you can have like, hey.

556

You could have recurring clients who

pay you a premium, so they always

557

have that spot locked in for a month.

558

That kind of thing.

559

It allows you to get more creative

with it, but having those like that

560

limited availability option works

with the application funnel and

561

it works with adding that urgency

because people know, hey, they can

562

only handle X amount per month.

563

I'm gonna be one of their

564

clients.

565

Track 1: Yeah.

566

And I think too many of us, at least

if you've been in business for a little

567

while, are getting a little tired of

the old false urgency thing, right.

568

And so I'm a big fan of like, we're, we're

gonna be authentic and we're gonna be

569

honest about it, but we all have a cap.

570

And it's important to communicate that.

571

Like I take a limited number

of one-on-one clients.

572

I'm not gonna take 20

client clients every month.

573

So if you want in, here's, here's

574

your chance.

575

matt-peet_1_02-23-2024_171158: Yeah.

576

I mean, if there genuinely is

no urgency in your business.

577

Say you're selling a

course that is completely

578

automated, you have no cap on.

579

Anything, no cap on how

many people you can have.

580

They can sign up whenever they

want, all that kinda stuff.

581

There is no urgency.

582

I recommend avoiding it because like

you said, people see that false urgency.

583

I see it all the time and I'm

like, I don't wanna spend my money

584

with you because I know you're

585

trying to manipulate

586

Track 1: Yes.

587

matt-peet_1_02-23-2024_171158:

so I avoid it at all costs.

588

Now, there are things you can do, like if

I were to sell a course personally, what I

589

would do is I would only have it available

for like three or four days a month.

590

And I would do, whether it's like a

challenge or a webinar or something, and

591

then open up the cart for a few reasons.

592

One, it does that urgency because,

hey, I only allow people to buy

593

my course for X amount of days

per month during this window.

594

So you'll get known.

595

People will know, Hey, if I wanna join

their course, I have to sign up on the end

596

of the month when they do their webinar.

597

But two.

598

It adds urgency, but it's not

fake urgency because there's a

599

lot that comes in, especially if

you have like a Facebook group.

600

You wanna get all these

people through orientation.

601

You want them to feel welcomed.

602

You want to give them attention

and nurture them and help them.

603

You know, like I said, it's, for

me, it's all about relationships.

604

So you don't want to just have 30,000

people come in and come through your

605

course, 'cause then you'll have to deal

with all the headaches of all of that.

606

Whereas if you just have like a

short window, it adds urgency and

607

allows you to onboard those people

608

correctly.

609

Track 1: Yeah.

610

And in the end, we're serving, right?

611

This is what we wanna do, is we wanna

serve people and give them great results.

612

We can do that only if

we're not so overwhelmed.

613

matt-peet_1_02-23-2024_171158: Exactly.

614

Absolutely.

615

Track 1: Okay.

616

So let's talk for a second about what a, a

simple funnel for a coach would look like.

617

We've got a new coach, she's

working on building a website.

618

What do you recommend?

619

She start with to start getting

people funneled into her sales

620

funnel.

621

matt-peet_1_02-23-2024_171158: So,

yeah, I would start with you want

622

to, you wanna grow your email list.

623

That is the game, that

624

is business, that is the name of the B.

625

So create something.

626

Easily digestible, but extremely valuable.

627

So you don't wanna go out and write a 200

628

page ebook.

629

I, I saw this recently, this

guy on TikTok, and I do this all

630

the time where I'll see people

creating content on TikTok.

631

And he has like, do likes.

632

Now I'm, I'm one of those people,

but like, I like to like funnel hack

633

and I wanna see what their offer is.

634

So I went and he's like,

oh, download my ebook.

635

It's totally free.

636

I was like, sweet.

637

Went to his website or his funnel,

downloaded it and he's like, free

638

ebook comes with a free course.

639

I was like, cool.

640

So I downloaded ebook and I opened it

up, started reading, and I was on page

641

like three and I'm like, this is like.

642

Where's the meat of this?

643

'cause like he's telling stories and,

which is cool, but like, what am,

644

what kind of ride am I in here for?

645

So I started scrolling.

646

It's 188 page ebook, and I'm

like, this is a free thing.

647

I am not that committed.

648

I don't know who this is.

649

I am a very cold lead to this person.

650

Not that committed.

651

I literally closed it and

then never opened it back up.

652

Didn't even, I never

even opened the course.

653

For all I know.

654

That course could have

made me $10 million.

655

Never opened it because it overwhelmed me.

656

So if you're a new coach, you're trying

to get in the door, create something

657

valuable and easily digestible.

658

So like, I mean, depending on what kind

of coach you are, whatever your niche is.

659

Say you are a health coach, you're

trying to help people get in shape.

660

You've worked with other people, you

know people, the problems people have.

661

You say, Hey, here are the top

five things I've seen people use

662

to get over their sweet tooth.

663

Track 1: Hmm.

664

matt-peet_1_02-23-2024_171158: And

put that in A PDF and give them that.

665

And it can be a one page.

666

Some of the best lead magnets are

literally one page PDFs, but it drops

667

that value.

668

So that way it's like, yeah,

I've got a crazy sweet tooth.

669

If you can tell me what I can

do to not want to eat those Girl

670

Scouts, Samoa cookies just in

bulk, then then I want that PDF.

671

'cause I wanna know what I

can do to trick my brain to

672

not wanting that.

673

So high value, easily digestible.

674

Then you go onto the higher ticket stuff.

675

If you want to create.

676

Monthly recurring revenue as a coach.

677

If you want to get into that model, I

would suggest diving more deeper into

678

something like the linchpin book from

Russell brunson linchpin book.com.

679

You get it for free plus shipping.

680

How you know that's how Russell

681

Brunson does all his

682

Track 1: There.

683

There's his funnel for his books.

684

Yeah.

685

matt-peet_1_02-23-2024_171158: Yeah,

686

exactly.

687

It's always free

688

plus shipping, so it's like

seven or nine bucks, something

689

like that to get the book.

690

But basically it shows you the plan on

how to create monthly recurring revenue

691

in your business so you don't have

to worry about getting clients every

692

month.

693

Track 1: Yeah.

694

I love that.

695

I love that.

696

And I'm so glad you brought up the

concept of not overwhelming them, because

697

as an expert, it's so easy to wanna

just fire hose your audience, right?

698

Like I just wanna desperately

help everybody and let me just

699

teach you everything I know so

that you could find success.

700

matt-peet_1_02-23-2024_171158: And, and

that that is one, one thing I do wanna tip

701

my hat to you because you're such a great

interview, because I do that so often.

702

But your questions are so great that it,

it's helping me reign that in because I,

703

I constantly find myself word vomiting

and just overwhelming people basically.

704

And that doesn't help anybody.

705

You want to keep people focused

and where they're at, you wanna

706

meet 'em where they're at.

707

Track 1: Yes, exactly.

708

It is, it is so easy for us with

just all this passion and all this

709

knowledge to wanna give it all at once.

710

And it's so important to remember

that, that that only makes them

711

confused and then they leave.

712

And, the one page PDFI think

can help us remember first

713

of all that we are an expert.

714

I, I see this a lot too.

715

'cause again, I deal with mindset.

716

A lot of coaches are like, well, I

don't know if I have enough to teach

717

people or I don't know if I'm, you

know, qualified enough to do this thing.

718

One solution, right?

719

We're just giving them one solution

at the beginning, and then we

720

realize, oh my gosh, I have so

much more than this to give.

721

We give them that one chunk, and

then they're so thrilled that

722

they wanna know the next step.

723

Right?

724

And that's, that's probably the biggest

challenge I would say as an expert, is

725

to break it down into these incremental,

easily, easily to digest chunks of

726

knowledge, right.

727

matt-peet_1_02-23-2024_171158:

Oh, absolutely.

728

And, and that's one of the great things

about being an entrepreneur is like

729

you can step back and say, okay, what

questions am I constantly seeing?

730

What, what, who's asking the questions?

731

What are they constantly,

repeatedly asking?

732

And answer that with your free thing.

733

Like I said, you want that thing.

734

You don't want it to be just some

throwaway PDF, you want it to be really

735

valuable.

736

Track 1: Yeah.

737

Alright, so let's talk about

the tech really quickly.

738

Okay, so let's say that I am just

starting, I have a basic website and

739

I have an email service provider.

740

What would you suggest I use?

741

What kind of tech stack is this

gonna look like to create a

742

really basic funnel?

743

matt-peet_1_02-23-2024_171158: Yeah, I

mean, if you already have a website, like

744

I said, use the pages in your website.

745

Now, if you're like, Matt, I have

no idea where to even begin with

746

building a funnel, and I feel like a

lot of people out there are that way.

747

I was that way one point.

748

Take the one Funnel Away Challenge by

ClickFunnels, so they give you free 30 day

749

access to ClickFunnels, to a ClickFunnels

account so you can do it all in there.

750

Again, you don't need to do that.

751

If you already have something

you paid for and you're like, I'm

752

keeping it cheap, then go sign up

and build it on your own platform.

753

Just follow the steps.

754

They walk, we walk through everything

from like who your target audience is

755

and what to say, and what emails to

write and what to say in those emails.

756

It's.

757

Fully comprehensive, over 30 days of

758

value.

759

So if, if you're just getting started,

I would suggest go and checking

760

that out because it's, it helps

761

a lot.

762

Track 1: Yeah, that's a great tip

because I do see that people, even

763

if they do set up the tech, like the

pages themselves, then it's like,

764

well, what do the emails look like

and how do I not scare them away?

765

And where's the appropriate

time to start selling?

766

Right.

767

And what do I say?

768

So I love that.

769

That's a great tip.

770

And even if they choose not

to stay with ClickFunnels,

771

they can then go replicate it

772

with their own stuff.

773

matt-peet_1_02-23-2024_171158: Exactly.

774

I mean, basically all you need is that

website and then a way to send emails.

775

So I've used ConvertKit, I've used

MailChimp, all those kind of things.

776

Just a way to send your

777

emails basically.

778

Track 1: Yeah.

779

One thing I've seen and have helped

some coaches do is they will just take

780

their email service provider and just

use the landing page that's built in

781

there and they, that's their, that's

the page that they're sending people

782

to and it's maybe, you know, some

slightly different custom url, right.

783

With your name.com/whatever,

freebie or something, and

784

that's where you're sending.

785

All your traffic.

786

So that's the other question I

would ask you is like, let's say I

787

do have a website and I'm creating

this funnel on another page.

788

So do I send all my traffic to

my, to my freebie page then?

789

matt-peet_1_02-23-2024_171158: Yep.

790

Every bit of traffic goes to that for you.

791

page Like I said, you don't

want 'em to land on the website.

792

The website's there, in my opinion, in the

ClickFunnels world, we call them funnel

793

hubs, not websites.

794

Because the point of them

is to drive any organic

795

traffic that lands there to a

796

funnel.

797

'cause that's where you want them.

798

Because Gary Vaynerchuk, he says that

money is the oxygen to your business.

799

Your business needs money to

800

survive.

801

That's

802

the point.

803

So.

804

Everything needs to be going

to the funnels because you

805

need to be making money.

806

You're, again, if you go out of business

because you are too afraid to sell people

807

things, then you're doing a disservice

to the people that you could have

808

helped.

809

So send all of your traffic to that

funnel because you want to grow that

810

list and you want to be able to sell

them things so you can help them

811

more.

812

Track 1: Yes.

813

I'm glad you brought that up.

814

I always remind people too, especially

when the, the mindset comes up and we

815

get all dramatic about what we do or

don't know, or how we can help people.

816

It's not about us.

817

It's not about what we do or don't know.

818

It's about how these, our

audience is suffering, right?

819

They're not making money

or they're not, getting the

820

results that you have to offer.

821

And if we can put ourselves

kind of, you know.

822

Set aside our own insecurities

and just give them what they need.

823

Then we're able to, like you say,

give the oxygen to our business to

824

continue to grow and continue to serve.

825

Okay, so now that we've got our basic

funnel set up, we're gonna try this

826

out, we're gonna test some things.

827

How are we getting people

in the top of our funnel?

828

What do you recommend for getting

those cold leads to even land

829

on that page?

830

matt-peet_1_02-23-2024_171158: Yeah, so

I mean, we kind of touched on it earlier.

831

So there's three types of traffic.

832

There's earned, owned and bought traffic.

833

So earned traffic is the

TikTok account, the Instagram

834

account, the Facebook account.

835

It's all those places where

you've put in work, you know.

836

Podcast listeners, it's where

you've put in work, but you

837

don't control the traffic.

838

If TikTok decides tomorrow, Hey,

I'm changing the algorithm, and

839

you're gonna be stuck in 200 view

840

jail now, you don't control that.

841

So you've earned the traffic, but.

842

It's not your traffic, it's great.

843

But yeah, you get it.

844

So that's the earned traffic.

845

The bought traffic is ads.

846

So you wanna go on Facebook and set

it up an ad or TikTok, or maybe you

847

want to put an ad in a newspaper or on

a billboard or whatever you're buying

848

that traffic to send to your funnel.

849

And then there's owned traffic.

850

That is your email list.

851

That is, you know,

Google can change their.

852

SEO algorithm tomorrow and every

day from here on out, you're

853

still able to send that email to

your client to, to your contact.

854

You're still able to

get in touch with them.

855

You know, TikTok can completely

ban you from the platform,

856

but you have an email list.

857

You can still get in touch with people.

858

So that's why that earned

list is the most powerful.

859

But if you're trying to get people

into your list, you have nothing.

860

So you have no.

861

Or owned list.

862

At this point, you have no email list.

863

Go and create content.

864

For one, just be putting out

consistent content daily.

865

Be putting out stuff, answering the

questions that people are having.

866

When you put stuff out on TikTok

or YouTube or Instagram or

867

whatever, and people go in the

comments and they ask questions.

868

Write that down because that's

another piece of content, you

869

know, that could turn into

870

a lead magnet or a piece in a course

or a piece of content for tomorrow,

871

and then collaborate with people.

872

I found this to be the biggest help.

873

So I had a podcast back in the day.

874

I've had a couple podcasts.

875

The.

876

Podcast.

877

That was the biggest for

me, is the one that I had

878

guests on because it was a collaboration

and I would have the guests on,

879

they'd share their value, they'd

get to connect with my audience,

880

I'd get to connect with audience.

881

'cause after the show, they're gonna

wanna go and share that because

882

they're like, Hey, like for me,

whenever you send me this episode,

883

I'm gonna share it with my audience.

884

Because I want them to see more of me.

885

It gives me more content to put

out, but it also is gonna help

886

you grow your listenership.

887

It's gonna help you grow your fan base.

888

So it's a mutually exclusive thing.

889

So go out there and be a guest on

a bunch of podcasts or collaborate

890

with YouTubers in your niche,

or you know, whatever it is.

891

Work with other people because

you want to be where your target

892

audience is already congregating.

893

If you have no audience, you

have to go to where they are.

894

Track 1: Yes.

895

I love that you brought this up.

896

And so many of us, I mean, free content

on social media is, is so essential,

897

but we, we forget that we are always

at the mercy of Zuckerberg or whoever's

898

creating these algorithms, right?

899

And sometimes they work great

for us and sometimes they don't.

900

And so.

901

Just putting content out and

hoping people come to find you

902

'cause you use the right, right.

903

Hashtag or whatever is

kind of a crapshoot.

904

So getting in front of these other

people's audiences is so crucial.

905

And one thing I will mention that I

love, which is why I love collaborations

906

as well, is when you get in front of

somebody else's audience, you have

907

that additional boost of the know,

like, and trust factor of the person

908

you're collaborating with, right?

909

It's not like you're just getting

cold leads from somebody else's list.

910

You didn't just steal their list,

but you're getting their stamp

911

of approval, they're saying,

Hey, this girl's got some stuff.

912

To, to teach you this guy's

really smart, listen to him.

913

And they're so much more likely to

become a warm lead because they've

914

gotten kind of that stamp of

915

approval for you.

916

matt-peet_1_02-23-2024_171158: Absolutely.

917

I love that.

918

I mean, it's that, it's that

credibility that you're borrowing

919

their credibility from, from them

that, that they, they have with their

920

audience.

921

So yeah, it helps you get that instant

922

credibility.

923

I love that.

924

Track 1: Right.

925

Okay.

926

This is, we could talk all day about this,

but I, I wanna have one last question

927

for you specifically about ads because

I know I have a lot of coaches that are.

928

Terrified of ads, I just think they're

gonna dump money into it and nothing's

929

gonna come out it sometimes for sure.

930

But what, what tips do you have

for us if we're, we're like,

931

it's time to run some ads.

932

How do I make sure I'm not gonna.

933

matt-peet_1_02-23-2024_171158: Uh, you

again, it, it's kind of a culmination

934

of everything we've talked about today.

935

Honestly.

936

You want to create curiosity, so you

wanna spark that in them, be like.

937

I have to know more about this thing.

938

What is happening over here?

939

What, how is this gonna help me out?

940

Like, this seems really interesting.

941

You don't want to confuse people, so

you have to kinda walk that line of

942

creating curiosity without confusion.

943

'cause like we've said,

confused mind always says no.

944

So if your ad is not clear, if they don't

know what they're landing on, if they

945

don't know what they're gonna get when

they click that link, they're not gonna

946

care.

947

If it's not interesting.

948

If you're doing video.

949

You got like one to two seconds in

the beginning to grab their attention.

950

So do something crazy like, um, I've

worked with a guy named Steve Larson.

951

He has this one ad that's outperforming

all of his other ads right now.

952

I edit his videos for him.

953

He takes a stop sign and he holds

it up in front of the camera.

954

The first second of the video is

him going stop and like moving the

955

stop sign so you can see his face.

956

We have captions on there, so as people

are scrolling, they don't always, the

957

videos aren't gonna auto play with sound.

958

So add captions and in that first

second, have content so that way they

959

see the words on the screen because

your brain will automatically read

960

those words and it triggers something

in you where you're like, oh, I

961

wanna

962

read that.

963

Track 1: Somebody told me to stop.

964

Okay.

965

I better stop.

966

matt-peet_1_02-23-2024_171158: Exactly.

967

So, and it grabs their attention.

968

So then you can provide the value and show

them how this thing is great for them, why

969

they need to click on this and go over to

your, your funnel and download the thing.

970

So, yeah, and like you said,

ads can be a waste of money.

971

Personally, I don't do a ton of ads.

972

And when I do, I hire somebody else

to do it for me because especially

973

the Facebook platform, it's not user

974

friendly.

975

It's not

976

Track 1: This is.

977

matt-peet_1_02-23-2024_171158:

like you gotta know what, you gotta

978

know what you're doing over there.

979

Like I ran some ads last year

and I'm like, I'm just gonna

980

turn it on and see what happens.

981

And I actually, I, I got leads from it.

982

Like even with me having very little

knowledge of how the platform works, I

983

got leads.

984

So it's all about that creativity and you

know, using that platform, how it wants

985

to be used.

986

Track 1: Yeah.

987

Yeah, and I love that you brought

up funnel hacking too, because I,

988

for those who don't understand or

know that term, basically we're just

989

watching other people's funnels,

and, and taking what works and what,

990

catches our attention and using it

991

ourselves.

992

matt-peet_1_02-23-2024_171158: Absolutely.

993

I mean, there's the, the catch of

like, you don't wanna steal what

994

somebody else is doing obviously.

995

But if you see like my buddy

Steve Larson has the stop sign.

996

He says, stop.

997

He's using that for his niche.

998

I.

999

You, all of you out there probably have

not seen his video where he does that.

00:37:35,414 --> 00:37:38,534

You could go on Amazon, buy one of the

little crossing guard stop signs right

00:37:38,534 --> 00:37:40,514

now and start your ad that same exact way.

00:37:41,204 --> 00:37:43,244

More than likely, nobody's

gonna see a crossover.

00:37:43,244 --> 00:37:44,474

They're not gonna make that correlation.

00:37:44,894 --> 00:37:48,254

And I've seen other people use that

same method because they got it

00:37:48,259 --> 00:37:48,824

from Steve.

00:37:49,184 --> 00:37:49,604

So.

00:37:50,639 --> 00:37:52,349

Hack what other people

are doing that works.

00:37:52,349 --> 00:37:53,219

Don't steal it.

00:37:53,219 --> 00:37:53,669

Like don't.

00:37:53,909 --> 00:37:56,219

If you steal somebody's funnel

word for word and you're like,

00:37:56,219 --> 00:37:57,539

I'm gonna give their course away,

00:37:57,899 --> 00:37:58,529

that's a no-No.

00:37:58,664 --> 00:37:58,994

Track 1: Yeah.

00:37:59,099 --> 00:38:00,509

to, I'm sure everybody out there

00:38:00,514 --> 00:38:03,809

understands that, but I just like

to make sure I cover my bases here.

00:38:04,199 --> 00:38:06,539

But yeah, hack what's working,

go to people's funnels and say,

00:38:06,539 --> 00:38:09,719

okay, they're giving away a lead

magnet of a webinar replay and

00:38:09,719 --> 00:38:10,889

this is how they're positioning.

00:38:10,919 --> 00:38:12,689

This is how they're adding

urgency to this thing.

00:38:12,689 --> 00:38:13,469

I really like that.

00:38:13,469 --> 00:38:15,629

And you know, you can look

at their business and say.

00:38:15,844 --> 00:38:16,204

Okay.

00:38:16,204 --> 00:38:18,184

They have a lot of people

active, engaging with them.

00:38:18,184 --> 00:38:18,994

They're making a lot of money.

00:38:18,994 --> 00:38:21,274

They're over, you know, they're

growing, they're getting a lot of sales.

00:38:21,604 --> 00:38:25,804

You can kind of follow them and see

who's doing work that's working, you

00:38:25,804 --> 00:38:29,859

know, and then just use their methods

that they're using in your own business.

00:38:30,719 --> 00:38:33,299

Track 1: Yes, I tell my clients a

lot too, like think about the last

00:38:33,299 --> 00:38:35,969

customer journey that you went

through and just write it down like

00:38:36,269 --> 00:38:39,299

we do it so automatically now as

consumers that we don't even realize

00:38:39,299 --> 00:38:41,219

what's going on until you become

a marketer and then you're like.

00:38:41,759 --> 00:38:42,749

Oh, interesting.

00:38:42,749 --> 00:38:45,419

I just clicked on that, you know,

what made me click, what made me stop?

00:38:45,419 --> 00:38:46,619

What, what made me purchase?

00:38:46,619 --> 00:38:47,729

What was I feeling?

00:38:47,729 --> 00:38:48,689

What was I thinking?

00:38:48,689 --> 00:38:50,849

What did I, what results did I

think I was gonna get out of it?

00:38:50,849 --> 00:38:53,189

So, so fun to poke around the internet.

00:38:53,189 --> 00:38:54,509

Like, I love watching ads now.

00:38:54,514 --> 00:38:56,729

They used to drive me crazy and now

I'm like, Ooh, what are they gonna say?

00:38:56,729 --> 00:38:57,779

And, oh, that's interesting.

00:38:57,784 --> 00:38:59,009

He didn't really hook me at the beginning.

00:38:59,009 --> 00:38:59,819

I'm not invested.

00:38:59,824 --> 00:39:00,149

Right.

00:39:00,149 --> 00:39:01,769

So, kind of fun to poke around the

00:39:01,769 --> 00:39:02,579

internet and learn.

00:39:03,209 --> 00:39:03,809

I love that.

00:39:03,809 --> 00:39:04,259

I love that.

00:39:04,259 --> 00:39:04,499

Yeah.

00:39:04,499 --> 00:39:08,369

I mean, I love funnel hacking and just

seeing what other people are doing.

00:39:08,369 --> 00:39:11,944

Like you said, once you, once you get in

there and you get in that mindset of like.

00:39:12,614 --> 00:39:13,604

Why did I click that?

00:39:13,604 --> 00:39:14,324

What's going on here?

00:39:14,324 --> 00:39:15,914

Like I've, I do that all the time now.

00:39:15,914 --> 00:39:17,084

It's like, what is working here?

00:39:17,084 --> 00:39:19,934

And like even on like their upsell

pages and all this, it's like,

00:39:19,934 --> 00:39:21,194

oh, that's such a good idea.

00:39:21,194 --> 00:39:23,354

And like, how can I use

that in my own business?

00:39:23,354 --> 00:39:24,614

What can I spin that

00:39:24,614 --> 00:39:25,514

as for myself?

00:39:25,754 --> 00:39:25,904

Yeah,

00:39:25,904 --> 00:39:26,564

it's really fun.

00:39:26,759 --> 00:39:26,999

Track 1: Yeah.

00:39:26,999 --> 00:39:29,999

And diving into that psychology, like,

what, what am I thinking and feeling?

00:39:29,999 --> 00:39:32,069

How can I make my potential

clients think and feel the same

00:39:32,069 --> 00:39:32,339

thing?

00:39:32,894 --> 00:39:33,404

00:39:33,464 --> 00:39:33,914

I Love that.

00:39:34,394 --> 00:39:36,194

Track 1: Okay, Matt, marketing nerds.

00:39:36,194 --> 00:39:38,954

We could talk about this all day long,

but thank you so much for your expertise.

00:39:39,164 --> 00:39:41,834

Please tell our listeners

where they can find you.

00:39:41,834 --> 00:39:42,524

Social media.

00:39:43,004 --> 00:39:45,254

What, what's your website

funnel you wanna send us to

00:39:45,344 --> 00:39:46,304

give us the information?

00:39:46,694 --> 00:39:47,564

Yeah, absolutely.

00:39:47,564 --> 00:39:55,244

So if you go to focused funnel

builders.com/oa, that is

00:39:55,244 --> 00:39:56,264

gonna take you to a funnel.

00:39:56,264 --> 00:39:58,484

You can go funnel hack

me and you can see this.

00:39:58,484 --> 00:40:01,664

So I, I absolutely love this because,

and whenever I share this, it's

00:40:01,664 --> 00:40:04,574

with other funnel building people

and it's so meta, so go there.

00:40:04,894 --> 00:40:06,214

Check out my Funnel Funnel Hack Me.

00:40:06,214 --> 00:40:08,464

It is an offer for the

One Funnel Away Challenge.

00:40:08,644 --> 00:40:10,564

The challenge we talked about, where

you can go and you can learn how to

00:40:10,564 --> 00:40:13,264

build your business and build your

funnel so you can start making money.

00:40:13,264 --> 00:40:16,744

You know, I've seen people take this

challenge and by the end of the 30 days,

00:40:16,744 --> 00:40:18,124

they're making money in their funnel.

00:40:18,124 --> 00:40:20,554

Again, not an income

claim, but it is possible.

00:40:20,554 --> 00:40:21,454

I've seen people do it.

00:40:21,724 --> 00:40:24,724

So if you go there, I give you a

bunch of extra free goodies too.

00:40:24,964 --> 00:40:28,474

So I've seen, I facilitate these

one Funnel Away Challenge calls.

00:40:28,474 --> 00:40:30,754

I'm one of the facilitators in

the room every day, just got off

00:40:30,754 --> 00:40:31,864

one right before this podcast.

00:40:32,584 --> 00:40:34,054

I see where people get hung up.

00:40:34,874 --> 00:40:37,574

I give bonuses to help

people not get hung up.

00:40:37,994 --> 00:40:39,854

So you go there, you

sign up, it's all free.

00:40:39,854 --> 00:40:41,444

You literally can take

the challenge for free.

00:40:41,444 --> 00:40:42,644

You can get my goodies for free.

00:40:42,649 --> 00:40:43,304

It doesn't cost you time.

00:40:43,304 --> 00:40:45,284

You get 30 days of ClickFunnels for free.

00:40:45,734 --> 00:40:48,164

It's like the elite treatment

that you get, but you can

00:40:48,164 --> 00:40:49,934

also see how I'm using it.

00:40:49,939 --> 00:40:53,624

So basically pull back the curtain

because you guys are all build

00:40:53,654 --> 00:40:55,004

business builders and funnel hackers.

00:40:55,649 --> 00:40:56,729

That's an affiliate offer.

00:40:56,819 --> 00:40:58,229

That is what's called a bridge funnel.

00:40:58,499 --> 00:41:01,349

So you go there, you click in,

you sign up, you put your email

00:41:01,349 --> 00:41:03,089

in there, it grows my email list.

00:41:03,119 --> 00:41:05,819

So that's one part I'm doing, but

it's also, I have to have it 'cause I

00:41:05,819 --> 00:41:07,979

have to give you access to the stuff.

00:41:08,429 --> 00:41:11,639

But then when you go sign up for

ClickFunnels, if you end up loving

00:41:11,639 --> 00:41:14,009

ClickFunnels and you're like, oh my gosh,

this is the best platform in the world.

00:41:14,009 --> 00:41:16,139

I have to stay here now that

all my funnels are built here.

00:41:16,429 --> 00:41:19,429

I get 30% commission

recurring revenue every month.

00:41:19,999 --> 00:41:22,639

So if you're out there and you

don't have a product ID and

00:41:22,639 --> 00:41:23,509

you're like, where do I start?

00:41:23,749 --> 00:41:25,999

You could literally go be an

affiliate for ClickFunnels and

00:41:25,999 --> 00:41:28,639

make anywhere from 30 to 60 bucks

a month for everybody that you get

00:41:28,639 --> 00:41:29,149

to sign up,

00:41:29,629 --> 00:41:29,839

so,

00:41:30,494 --> 00:41:31,484

Track 1: Yeah, I, oh my gosh.

00:41:31,484 --> 00:41:34,574

We could talk affiliate commission all

day long 'cause that is another super

00:41:34,574 --> 00:41:36,164

fun way to make some passive income.

00:41:36,164 --> 00:41:37,664

But oh my gosh.

00:41:37,664 --> 00:41:39,884

Thank you so much for sharing and I

love that you gave us a funnel to go

00:41:39,884 --> 00:41:42,972

look, go hack, go poke around and take

a look at how you're doing things.

00:41:43,062 --> 00:41:48,067

And I'm just so excited for my coaches to

dive into this and frankly, make marketing

00:41:48,277 --> 00:41:50,867

a little bit, make it a little bit less.

00:41:51,077 --> 00:41:51,668

Personal.

00:41:51,818 --> 00:41:52,478

Does that make sense?

00:41:52,478 --> 00:41:55,508

I don't want it to sound like it's cold,

but sometimes we make it so personal,

00:41:55,508 --> 00:41:58,358

like again, with the coaching, like

this is my personality and these are

00:41:58,358 --> 00:41:59,708

my skills, and people don't want it.

00:42:00,098 --> 00:42:02,978

Really, we just need to tap into

the psychology of what makes people

00:42:02,978 --> 00:42:04,208

stop, what makes people click?

00:42:04,358 --> 00:42:06,878

What, what are they feeling, what do

they think they're gonna get out of this?

00:42:07,178 --> 00:42:10,838

And, and take it off of like, all

this skills we think we don't have,

00:42:10,838 --> 00:42:13,388

we don't know how to sell or we don't

know how to get somebody on the phone.

00:42:13,388 --> 00:42:14,893

And, it, it doesn't have to be that

00:42:14,893 --> 00:42:15,253

difficult.

00:42:15,853 --> 00:42:17,473

it's not that people hate you, it's

00:42:17,803 --> 00:42:20,923

something's probably wrong with either

your hook, your story, or your offer.

00:42:20,923 --> 00:42:22,303

So go look at those three things.

00:42:22,303 --> 00:42:25,333

Anytime you feel like people hate

you and they're not converting, it's

00:42:25,333 --> 00:42:26,383

not because they don't like you.

00:42:26,383 --> 00:42:26,983

Trust me.

00:42:27,298 --> 00:42:27,868

Track 1: Perfect.

00:42:28,288 --> 00:42:28,498

All right.

00:42:28,498 --> 00:42:28,828

Awesome.

00:42:28,833 --> 00:42:30,118

Matt, thank you so much for being a guest.

00:42:30,118 --> 00:42:30,838

We so appreciate it.

00:42:30,838 --> 00:42:31,633

Can't wait to go make some more

00:42:31,633 --> 00:42:31,953

funnels.

00:42:32,728 --> 00:42:33,658

Thank you so much for having me.

00:42:33,658 --> 00:42:34,258

It's been amazing.