In this episode of the Event Innovator Show, host Phil Mershon sits down with Josh Allen, a master baker and founder of Companion Bakery, to explore the fascinating parallels between artisanal bread-making and event design. Discover how the four basic ingredients of bread - flour, water, salt, and yeast - mirror the essential elements of unforgettable experiences.

Josh shares insights on customizing products for clients, the importance of understanding the end-user experience, and how different baking techniques can be applied to event planning. Learn about the critical role of time in both baking and event design, and how to adapt your approach based on your audience's needs.

From choosing the right "oven" (venue) to allowing proper time for connections to "rise," this episode uncovers valuable lessons that event planners can learn from the world of artisanal baking. Whether you're crafting experiences for intimate gatherings or large-scale conferences, you'll gain fresh perspectives on how to create events that are truly unforgettable.

Join us for a unique blend of culinary craft and event innovation that will inspire you to approach your next event with the precision and passion of a master baker.