Incorporating data into marketing strategies is crucial. However, is every piece of data valuable for growth, and what frameworks and methodologies must marketers implement to excel in this domain? Nendra van Wielink-Mohamed, the Associate Director of GCOE Global Media at the Kraft Heinz Company, emphasises the importance of sifting through the wealth of data we have access to today, while also steering clear of too many "shiny new objects."

Listen to Nendra's top data driven marketing tips on the latest episode of the Shiny New Object Podcast.

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net