If you are a Fintech B2B company, or a SaaS company as great as your product may be you rely on your marketing to generate leads and on sales to go on on long education periods till you close your prospect

This model is broken! Why because only 1 - 2% of your audience is in buying mode at any point in time, and then those leads conversion rates into sales are ridiculously low - eg below 1%.

We know it’s painful and it’s a matter of survival for most…

In this episode, Chris Roche, CEO of Catalyst consulting gives us an alternative: Demand Generation. 

• What is it? 
• Why is current lead generation marketing broken? Eg download a paper in exchange for your email
• The real benefits in your sales cycle and ROI
• How to convince your CEO or ExCo
• and much more

A must listen if you are in the product, marketing or sales team … and even more so if you are in ExCo

Do send us your comments and questions and reach out to Chris if you want to know more and have a consultation

Cheers, 

Monica

You can find Chris here 

LinkedIn: https://www.linkedin.com/in/chrisjroche/

Catalyst: https://www.catalystconsulting.services/

TikTok: chris_roche

And you can find me here:

LinkedIn: https://www.linkedin.com/in/monicamillares/

Telegram: t.me/Fintech_with_Moni

TikTok: @moni_millares

Instagram: @moni_millares

 Disclaimer: 

This episode does not constitute professional nor financial nor health advice and does not represent the opinion nor views of my current, past or future employers; nor those of the guests. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.