In this episode...

I sit down with Amanda Riffee, internationally certified empowerment coach, speaker, and host of the Unleashing You podcast. With 18 years of corporate experience and a thriving coaching business, Amanda shares powerful insights on how ambitious women can ditch burnout, align with their purpose, and build lives and careers they’re genuinely excited about.

Whether you're climbing the corporate ladder or building your own empire, Amanda’s blend of mindset mastery, intuitive guidance, and business strategy will leave you feeling fired up and focused. We dive into her new book, Unleashing You, and how you can trust your intuition, own your worth, and take bold action—on your terms.

Welcome to the Power

of Authority Spotlight.

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I'm your host, Michelle Prince,

founder and CEO of Performance

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Publishing Group, making a Difference.

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One story at a time, we'll be

shining the light on successful

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founders, entrepreneurs, business

owners, and leaders that are getting

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results and making a difference.

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We'll talk about how they built

their businesses are creating

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movements and leveraging the

power of authority in their.

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Own lives.

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Be sure to stick around to the

end of the show and we'll reveal

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how you can be our next guest.

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Let's get started.

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Hey everybody and welcome to the

Power of Authority Spotlight, where

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we shine the light on rock stars

leaders, people that are doing awesome

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things, they're telling their stories.

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And our guest today, Amanda Ey, is,

fits that description perfectly.

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In fact, she is a bestselling

author, internationally certified

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expansion and empowerment coach.

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Speaker and thought leader dedicated

to helping ambitious women turn

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their boldest dreams into reality.

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Drawing on 18 years of corporate

experience, a deep passion for

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mindset mastery, and the lessons

learned from scaling her own business.

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Amanda specializes in guiding women

to create transformational events,

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write and launch their own books, make

courageous career moves, and bring

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their visions to life without burnout.

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Burnout easy for me to say

or sacrificing who they are.

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Her debut book, unleashing You Quickly

became a bestseller and serves as a

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rallying cry for women ready to stop

waiting for permission and start

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creating success on their own terms.

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Through her writing, coaching, and

retreats, Amanda empowers women to trust

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her intuition, owned their brilliance,

and take bold align action toward

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the lives they were meant to lead.

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She also hosts the Unleashing

You with Amanda Riffy podcast,

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where she shares candid insights.

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Inspiration for women stepping

into their next level.

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She's a wife and a mom

of two based in Colorado.

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Amanda believes deeply in the power

of community and collaboration.

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Her mission is simple.

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When women open doors for one another,

there's room for all of us at the

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top, and I couldn't agree more.

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Welcome to the show, Amanda.

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Thank you so much for having me.

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Oh my gosh.

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This is, this is gonna be so much fun.

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I know because you and I met, I'm trying

to remember when exactly that was.

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A mutual friend of ours introduced

us, um, and we started down,

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yeah, I think it was last fall.

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Was it last fall?

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Yeah.

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So Leslie, yes.

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Connected us.

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And that was such a great

connection because, , you were.

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Just beginning your journey of writing

your book, I believe, or maybe you were

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you, I know we were talking about it.

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I know, I think you had already started

writing or maybe that, that Rick, that

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initiated the writing process, but you

went from idea to published book to

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bestselling author in a very, very short

period of time and so congratulations.

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Thank you.

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Thank you so much, and just

thank you to you and your team.

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I mean, you guys were amazing

to work with and just really

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helped me make that a reality.

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I love it.

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Well, and we've talked offline.

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You are so good at, at it.

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It's one thing to write a

book, it's another thing to

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actually leverage the book.

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And I'm, I'm, I'm I, one of the things

that I have noticed with you is how good

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you are at that whole process, you know?

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So talk about that.

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First, we are gonna get to the

book and I wanna dive into the

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specifics of what people are, are

gonna get when they read this book.

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'cause they must read it.

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But what was that whole

process like for you?

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. Writing the book, but also what

kind of brought you to the point

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where you wanted to tell your story?

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Hmm.

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Great question.

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So for me, yes, the.

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Well, I think it's important to

start is that, so one of my favorite

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things and, and I do host retreats,

so I'm a little biased here, but

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I had the idea to write my book.

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It came out of a visioning exercise

that I did on a retreat in Greece

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last summer, and I'm a coach, so

I am very familiar with visioning

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work and, and future self work and

meditations and all of those things.

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And it was the last day of the retreat

and we sat down and we did a visualization

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and it was, you know, our future self.

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And I saw a vision that I had seen

many times before and it was me

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on a stage in a white power suit.

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And you know, I was speaking

to a room full of women.

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But this time there was a book behind me.

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There was a book cover behind me

and it was white with the black

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lettering and it said, unleashing you.

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And I was like, came

out of that meditation.

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I was like.

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Oh my gosh, like that's

never happened before.

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And so I went straight to my journal, I

wrote it all down, and then I shared that

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vision with everybody that was at that

retreat and something in me just shifted

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where I felt like I knew that it was no

longer gonna be on my someday day list.

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It needed to be on my right now list and I

still had, did not know exactly what I was

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gonna write about or all of the things.

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And that stuff came as, you

know, I went through, through a

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framework and through a process.

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But I would say I was almost just

as excited when I got that idea for

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the book was to launch the book.

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Like my idea of doing a book tour

and events across the country came.

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Before I had even written the book, I

knew exactly how I wanted to launch it

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and 'cause that to me is a lot of the fun.

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Yeah.

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Getting to celebrate

whatever it comes out.

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Well, and not everybody loves that part,

but so the fact meaning like some people

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get so into the book and then they hope

and pray that, that people will buy it.

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And that's one of the

things I love about it.

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'cause it just doesn't happen.

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I mean, you, you have to have that

strategy in the plan and you do it so

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well, but you do look like you're having

so much fun while you're doing it.

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I love all the pictures and the support

and, and it, it is just so, so inspiring

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and like I am just so excited for you.

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Oh, thank you.

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, but I'm actually even more excited for

the people that are benefiting from your

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coaching and the, the book itself, because

I think there's so much in your book

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about, first of all, helping people just

unleash, you know, like whatever's holding

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them back, whether it's posture syndrome

or, or fear or whatever, whatever.

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'cause we can all relate to all

that, but, , giving people that

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permission to kind of step out and.

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And just be who they are.

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Right.

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. It's just super crazy.

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So let's talk about the book.

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And by the way, the fact that your vision

and your cover, like in real life are

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your like, like you took your vision Yes.

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And made it.

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The cover is, I love it because, yeah.

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And I should also add for the

Denver, so I'm based in Denver

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and I did book tour events in St.

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Louis where I grew up in Atlanta, where

a lot of my corporate career was based.

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And then in Denver.

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, which was also symbolic

because it followed my story.

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So it followed the story of the book too.

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Started in St.

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Louis and then went to Atlanta.

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And now most of my entrepreneurial

journey has been here in Denver.

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, but when I worked with my

friend and client and stylist,

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I told her about that vision.

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And so we said, well, we've gotta bring

the white power suit here somewhere.

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So for the Denver event, that's what

I wore was the white power suit.

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And I've never worn a full.

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White suit before then, and it was,

it just added that whole next level

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of really bringing that from dream to

reality to see like, oh my gosh, like

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I am sitting here in front of these

women in that outfit with, and I shared

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this even at the event because I, you

know, I saw women with like the book in

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their lap and like all of those things.

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And I looked out and literally there

was somebody sitting right there

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in the front row with their book

in their lap, and I was just like.

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This, this is what we can create when

we say yes to our dreams and when we

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actually take action to follow those up.

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Like it would've been so easy for me to

just leave that as a really cool idea

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and a really cool experience of like,

oh, I had this, I had this vision,

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and it felt really cool afterwards.

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And then just leave it.

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Yeah.

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But instead, I added

in the accountability.

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I added in the action, and you know,

that was the end of June last year,

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and I turned in my manuscript to

you all in the middle of December.

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It's so crazy how fast it went.

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Really.

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Yeah, yeah.

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You know, and walk for, for people

who haven't read the book yet, and

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tell a little bit about your journey.

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Like how, how did you get to the place?

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What, what to do, what you're doing today?

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I mean, you work with women,

you empower women, coaching,

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retreats, all of these things.

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So talk a little bit about what you

do, but then also how you got there.

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Yeah.

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So I say like, uh.

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My story's not very different

from many people's story, and I

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actually love that because I'm like,

if I could do it, you can do it.

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Yes.

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And that's what I all the time.

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Years in a corp in my corporate career.

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So as you mentioned in my bio, I, , I've

spent 18 years in corporate and what

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I think is interesting about that is

it's 18 years in corporate and 17 of

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those years were with the same company.

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Wow.

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So.

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I started in like a contract to

hire front desk type of position.

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And you know, I interviewed and

they're like, you know, this is

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what you'd be doing a lot of admin

work and you know, we're not even

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sure if we'll be able to hire you on

fully after, you know, six months.

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And I was like, that's okay.

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I could do it.

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You know, I, I just, I really felt like

it was the, the right opportunity and.

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I did that for about six months,

and then I moved into a different

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role and into a different role,

and I just kept literally climbing

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the corporate ladder for 17 years.

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And when, , so if we fast forward

then to like, I think it was

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September of 2022, I was feeling

that itch of like, okay, what's next?

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What's the next thing?

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And.

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I had never dreamed of going anywhere

else outside of that company because

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every time I had gotten that itch, there

was always that next promotion or that

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next opportunity that I could take.

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And this time it felt different,

like nothing felt right.

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Like I was like, I don't think I

really want my boss's job this time.

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I guess I could move to this

team or this department.

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But nothing felt 100% right

like it had before, and.

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There was this little whisper and

I, you'll hear me talk about this

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little whisper in the back of my head.

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'cause that's how my, I now I know

that's how my intuition speaks to me.

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For everybody else, it's

a little bit different.

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Might be a gut feeling or you

know, something like that.

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But for me it's like this tiny little

whisper of an idea and it was like, well,

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if your job's going really well right now.

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What if you created something on the side?

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What if you created another

stream of income for yourself?

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Like, let's, let's just let

this be easy for a little bit.

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Yeah.

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And let's create something, you know,

that, that feels really cool and good,

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that you could use for extra cash flow.

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, and so I didn't wanna just

go get a part-time job.

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I wanted to create something

that would be fun and fulfilling.

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But I had no idea what that was.

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And I was, over a learning and

development team at the time in corporate.

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And I, and I love this, sharing this

story 'cause I think this is an exercise

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and I share this in my book too.

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Mm.

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Um, and the exercise that we can all do.

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So for me, I live and

breathe by my calendar.

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Yes.

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So I just went to my calendar.

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And I said, okay, what are the things in

my day that I actually look forward to?

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Mm.

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And what are the things in my day

that I'm secretly hoping get canceled?

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Right?

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Like those meetings that I'm

hoping turn into an email, right?

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Yep.

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And what are the projects I'm working on?

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All of that.

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And so what came out of that

exercise for me was I loved

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my one-on-ones with my team.

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I looked forward to those conversations.

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I looked forward to the aha moments,

the career growth conversations, helping

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them reach their next level, the safe

environment that we created, all of that.

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Um, and I also really loved, literally

anything that had anything to do with like

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personal growth, professional development.

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You know, I, I was in all of those groups.

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I was doing all the extra classes,

like all the things I could do.

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And so that's what came

out of that for me.

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And I was like, okay, cool.

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But like, what do I do with this?

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How do I make this into a job?

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I have no idea.

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So then I just went, I went to Google.

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If I went now, I'd go to chat.

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GPT, of course, yes.

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But at the time, I went to Google and I

was like, okay, here's what I figured out.

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You know, what, what can I do with this?

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And so I just followed every curiosity,

every rabbit hole, everything clicked.

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You know, this might spur this idea.

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And then I click on this and um, I

just did days of internet research and.

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Then one of those searches, one

of those clicks brought me to

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a, a posting for a coach and.

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The more I learned about coaching,

the more I started researching.

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I was like, oh my gosh, like

I think I found the thing.

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This could check all the boxes.

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I can work with people one-on-one.

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We could talk about personal

growth, all of that.

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I can do this on the side while I

keep my corporate track just here.

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I literally was like, I could have one

to two clients here or there every once

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in a while when we're looking for some

extra cash for vacations or whatever, and.

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So I went to my husband and I said,

I don't know where this is gonna go.

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I know it's gonna feel outta left

field, but I just feel like I wanna

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follow this and see what happens.

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Yeah.

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I think I wanna get certified as a coach.

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And so he, luckily, he supports all

my wild and crazy dreams like, you're

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gonna do whatever you're gonna do.

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I know you are.

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So just go do it.

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And so I enrolled in a

coaching certification and.

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I kid you not like that

was the first time.

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Not only was I learning coaching tools,

yeah, but I was also getting coached

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myself for the first time in my life and.

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It took not even three months

of being immersed in coaching.

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Mm-hmm.

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To completely change the trajectory of my

career and what I dreamed of for myself.

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Because what I realized was that I was

putting myself in a box of really thinking

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like, I can do this or I can do that, and.

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What I think coaching is so beautiful

at is it brings out the answers from

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within yourself and it also helps you

take off some of those blinders that

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you might not even realize are there.

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Yep.

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And start to just dream so

much bigger for yourself.

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Mm-hmm.

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I started to see a world where I could.

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Speak on stages where I

could have a podcast where I

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could one day write a book.

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Right.

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All of those things and I started

just dreaming so much bigger.

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Yeah.

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And so now that was, again, that was

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coaching program and I opened up my LLC.

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C, and here we are in Wow, 2025.

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And now I am a full-time coach.

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I host retreats, have a podcast,

obviously a bestselling author.

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You know, all of these things

that, again, you would've asked

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me two and a half years ago.

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Oh.

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I would've been like, you're

crazy that we'd be doing that.

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You're nuts.

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Like, what are you talking about?

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And that's, I mean, that, it's

just amazing the stuff we can do.

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I know.

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And that's what makes you such a great

coach too, because you've done it right.

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It's not theory.

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It's not, oh, I learned this and I'm just

gonna teach you like you're literally.

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The inspiration to a lot of the people.

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I bet you coach because they're

like, Ooh, I wanna be like Amanda.

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I wanna, I wanna write a book, or I wanna

do a podcast, or I maybe wanna be a coach.

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So what, who is an ideal?

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I know you, you really love working

with women, so what, what is, what is

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that ideal woman like, what is, who is

she and, and what is she looking for?

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Ooh, I love that.

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Um, I mean, I, I always say like

me a couple years ago, honestly.

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Yeah.

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, but to put that in something maybe people

would understand a little bit better.

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I would say ambitious career-driven women.

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Women who are.

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Maybe they've worked to a certain point

and because I know I was like this

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where, you know, I always had that end

goal, that thing I was trying to reach.

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Yeah.

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And I mean, I'm 40 and I got to

a point where I was like, is this

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what it's supposed to feel like?

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Like is this what success feels like?

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Yep.

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It still felt like there

was something missing.

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Like I had to sacrifice so much.

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You there's, especially if you

read my book, you'll learn.

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There was definitely a

period of time where I.

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Gave too much to my career and you know,

I have kids and all these things because

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I felt like that was what I needed to

do in order to be successful, was I

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had to sacrifice all of this stuff.

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And so I work with women who, whether

they're entrepreneurs or they just

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wanna create a career for themselves,

that feels really freaking good.

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Yep.

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That feels just as good as it looks.

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Yeah.

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And I always listen for.

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Those moments in a conversation

where somebody's like, oh, I wish

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I could have done that, or, oh,

I'd love to do that someday because

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that's actually the golden ticket.

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Yes.

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Those things that we say we wish we

could do or that we'd love to do someday.

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Those dreams are planted

in your heart for a reason.

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They're absolutely.

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And so that's what I actually

really love to bring out of

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people and reflect back to them.

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It's like, did you hear

what you just said there?

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Yes, yes.

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You know, we can actually do that.

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You can create that.

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And so I just love helping women

figure out a way to create success

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and create the dreams that they

sometimes secretly dream of.

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Whether it's hosting their own

events or speaking on stages, or

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writing a book, or, you know, just

creating their own career path.

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That just feels really, really good.

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I love it.

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Gosh, there's, as you talk, it just,

there's so many things, my gosh,

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we have so much in common really in

terms of like our background and our

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story, and I know we've talked before

and we figured that out, but yeah.

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You know, even just something you said,

I remember, so I started my, , my career

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outside of corporate in 2009, but I

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conference and I was just like, you very.

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Another friend of mine puts it

miserably successful, you know, like

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good at what you do, but just knowing

there's more to you kind of thing.

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And I remember meeting somebody at

this conference and they gave me

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their business card and it said,

author, speaker, coach, and I rem

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and I sent it out loud and I'm like.

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Oh my gosh.

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Like that is my dream title.

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And that was 2008.

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It was 2009.

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I wrote my book and it was, you know,

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like, oh my gosh, like I am here now.

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And to your point, like the dr, those

things that light you up that make

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you like, oh, you know, I've always

wanted to write a book, or I've

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always wanted to speak, or whatever.

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Those are clues.

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And frankly, life's too short to just.

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Why not go for it?

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Uh, it's scary, right?

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You know, two and a half

years ago Oh my gosh.

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Terrifying.

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Yeah.

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I remember when I started and, and, and

telling my husband I was gonna do it too.

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And I, I remember making a comment

along the ways, I'm just gonna jump

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and pray that the wings grow on

the way down because I love that.

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You know, what else am I gonna do?

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Stay in my cubicle and mm-hmm.

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You know, so I just love it.

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And you bring so much energy

and fun to the whole thing and.

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So, , real quick, 'cause I wanna make sure

that we get everyone your information.

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Um, acr professional coaching.com

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is your website.

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Yes.

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And I definitely wanna send people to

Instagram so they can see those great

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photos of you in your white suit.

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Yes.

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Holding your book and your book signings.

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Um, and that's Amanda Riffy

Coaching is the Instagram.

411

, but let's talk a little bit

before we wrap up some other

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things that you're working on.

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So you're doing coaching, you're helping

these women, what else are you doing?

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Yeah, so I, I am always dreaming bigger.

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Like I am always 10 xing to the next,

to the next vision and the next level.

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And one of the things that.

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Became apparent to me as I was going

through the process of writing my

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own book was number one, I really

wanna do this alongside other women.

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Yeah.

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And you know, I took myself

on solo writing retreats.

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I had the idea for my book when I was on

a retreat, um, and all of these things.

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And I was like, I just, I wanna do this.

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Together with other women

who wanna do the same thing.

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And so I created the Unleash Your

Story Writer's Retreat and Collective.

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And that's exactly what we're doing

is we're starting out in person

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in the mountains in Colorado to

start writing our books together.

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, and then continuing that for.

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Seven months together for accountability,

for introductions to people like yourself

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for different publishing paths to help

actually support and launch your book.

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Because to your point, you know, a lot

of times we might have that passion

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to write the book, but we don't know

what we're, what we're selling into

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with that, or where we're gonna go

with that, or how it's gonna help.

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Provide another stream of income.

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Yeah.

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Or open doors or

opportunities for ourselves.

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And so that's a big focus of

it too, is, is really creating

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their custom launch strategy.

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Yeah.

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For their book as well.

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, I've also partnered with my friend, um, I.

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Who is my own personal videographer

and visual storyteller.

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And so everyone in that collective

is also gonna be getting more

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visuals, photographs, videos, all

the things that you're gonna see

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on my Instagram for themselves to

really embody that bestselling author

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era that they're stepping into.

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Um, and I say we, because.

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I plan to write my second

book alongside them.

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So we're gonna be doing this together.

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But you know, really working through

that framework of how to create a

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really strong outline so that then

when you get to chapter six, you

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already know what Chapter six is.

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Yeah.

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It's just pulling together the stories

and, and filling in the blanks.

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But you're never starting with just

that cursor on a blank page right

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when you're writing your book.

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So I love it.

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I always thought it was fun

and easy, and that's what I'm

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bringing to other women as well.

459

Well, and I love it because,

you know, writing can be lonely.

460

It's, you know, the, the inspiration

to write happens really fast and

461

it's exciting, but then going

through the process sometimes

462

becomes a little daunting.

463

That's usually when fear sets in.

464

, you know, if I had a, a nickel

for every conversation I've

465

had, like, what am I doing?

466

Should I even do this?

467

Because you do start to self-doubt.

468

So a community of people to

support and, and then determine

469

your right publishing path.

470

'cause path.

471

'cause I am a firm believer.

472

I mean, we obviously, and we work

with you to publish your book, but I'm

473

also a firm believer that there are

multiple roads to the same destination.

474

You know, so maybe your Bright road is

self-publishing, or maybe you have a

475

huge platform and traditional publishing

might be the route you wanna go.

476

Yeah.

477

More than likely, it's

somewhere in between, right?

478

You know that, that hybrid,

but at the same time to have

479

people on board with you.

480

So I love it.

481

Again, you and I share so many of

the same passions and um, you know,

482

everyone has a story and every story

matters, and it's just a matter of

483

getting it out there into the world.

484

So that.

485

So your story can make an

impact for somebody else.

486

That's what it's all about.

487

Absolutely.

488

Absolutely.

489

That's what our stories are for, right?

490

Yes, yes.

491

So I love it.

492

Okay, well one more time, give

everyone your information how

493

they can get ahold of you.

494

I know Instagram is your, your,

your go-to, but anything else?

495

Yeah, I'd say where I hang out

the most is definitely Instagram.

496

So if you're an Instagram

person, let's just connect

497

there 'cause it's so much fun.

498

So again, that's at Amanda EY coaching.

499

Um, and then of course you can

always go to my website that's

500

gonna have everything linked.

501

And that's acr professional coaching.com.

502

Awesome.

503

Well, I, I could not be

more excited for you, truly.

504

You are a trailblazer.

505

You're a rockstar.

506

You're doing great things.

507

This is just the beginning.

508

, and, and I, I joke

about it, but it's true.

509

Once you write one book,

you just can't stop.

510

So I imagine we will be talking

again on a podcast, right?

511

And we're gonna be talking about

your fifth 10th book down the line.

512

So I just can't wait for it.

513

And so happy for you and can't wait

to see what you're gonna do next.

514

Thank you so much.

515

You are so welcome.

516

Alright everyone, so before we wrap

up, just a couple quick things.

517

Obviously so much packed into that,

that, , her Amanda's story, it's so good.

518

But one thing I love that she said,

and this is for all of us to do, is the

519

exercise of looking at your calendar.

520

I think that is brilliant because.

521

Everything that we're meant to do in life.

522

Those clues are there.

523

They're there, right?

524

Our passions are there.

525

So looking at your calendar,

what do you most look forward to?

526

What do you hope gets canceled?

527

That I think is awesome.

528

That's brilliant because it does, it is a

clue to where you should be, um, focusing.

529

And then also just the fact that,

you know, with Amanda's story,

530

a lot started with curiosity and

curiosity of what else is out there

531

and, and what is there for me?

532

Is this it?

533

And so I just wanna encourage

everyone to, to follow that passion.

534

Follow the curiosity because I assure

you that when you look, you will find

535

it and definitely grab Amanda's book.

536

You can get it off of her

website, , Amazon, all the places,

537

but Unleash, unleashing you, right?

538

Unleashing, yep.

539

Sorry I said that wrong the first time.

540

Unleashing you and it's super good.

541

And so definitely check

it out and grab that copy.

542

And that's it for this episode.

543

We'll see you next time on the

Power of Authority Spotlight.

544

Thanks everybody.

545

Thanks so much for listening to

the Power of Authority Spotlight.

546

If you are a successful founder,

entrepreneur, business owner, or

547

leader that's getting results and

making a difference, and you'd like

548

to be on this program, please visit

performance publishing group.com/podcast

549

to apply.

550

That's performance

publishing group.com/podcast.

551

Also, if you got.

552

So out of this interview,

please share this episode.

553

Just do a quick screenshot with

your phone and text it to a

554

friend or post it on the socials.

555

If you know someone that would be a great

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556

them know about the show and include the

hashtag, the Power of Authority Spotlight.

557

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558

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559

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560

Ratings and reviews go a long way to help.

561

Promote the show and mean

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562

Wanna know more?

563

Go to our websites performance

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564

or michelle prince.com

565

and follow me on LinkedIn,

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566

Thanks so much for listening,

and we'll see you next time.