What does it take for a fourth-generation family business to compete with national brands and keep growing?

In this episode of NextGen Strategies, we sit down with brothers Greg and Brian Kimmel of Kimmel Corporation to talk about the evolution of their family business, the realities of working alongside family, and how service, culture, and adaptability continue to separate them in a competitive industry.

What started as Kimmel Cleaners in the 1930s has transformed into a commercial uniform, mat, and linen rental company serving businesses across Ohio and beyond. Greg and Brian share how the company shifted with changing markets, why outside experience mattered before joining the business, and how they continue balancing legacy with innovation.

We also discuss:

• The advantages independent companies still have against national competitors

• How Kimmel uses RFID garment tracking and other technology to improve service and accountability

• Leading through COVID while protecting company culture and employees

• The dynamics of running a business with siblings and family members

• Why responsiveness and relationships still matter

• Opportunities they see ahead as consolidation changes the marketplace

This conversation is packed with practical insight for family-owned businesses, manufacturers, distributors, and service companies navigating growth, leadership transitions, and long-term sustainability.