Sally Porteous shares her expertise on using events to grow a business. As the founder of Red Lanyard and the Event Planners Workshop, she discusses common event planning challenges and mistakes to avoid.

Sally also provides tips for making events memorable and engaging for attendees.

Episode Highlights:

• Start with defining your audience and desired outcomes, not choosing a venue or date
• Cater your food options and programming to all personality and dietary needs
• Small, intimate events can be just as impactful as large conferences
• Have a plan to welcome newcomers and facilitate networking
• Be prepared to problem-solve issues and let technical difficulties roll off your back