How do we become ‘known’ for something and remain top-of-mind? How can you use content marketing to help you achieve influence and engage with those who matter to you? Today’s guest speaker has some ideas.
John is the CEO and co-founder of Influence & Co., a tech-enabled content marketing agency that helps brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences.
Despite having experience under John’s belt, he would constantly walk into meetings and people would get confused as to why this ‘kid’ was there. John was running into trust barriers right out the gate and he hated that feeling. He knew he couldn’t have been the only one, so he and his partners decided to create Influence & Co. to help others overcome this barrier.
Bill has also run into this in the past. He struggled to get taken seriously as well and one of his bosses even suggested wearing prop glasses to look older. We all deal with things like this, especially as leaders, it’s hard to get taken seriously when you look like you have no experience. This is where trust plays an important role.
How can people become top-of-mind and build trust naturally? It starts with being helpful. Everybody needs help in a professional and personal setting. Ask them what that missing piece is and then begin to connect the dots by introducing them to others. This works wonders on an in-person level, but how do you scale up trust?
The best way to scale up trust and grow your influence is through creating content. Remember, people don’t want to deal with ‘the brand.’ They want to deal with the people in the brand. By humanizing yourself, you’re humanizing your company and it attracts wonderful recruitment opportunities as well.
Consistency in your marketing message plays a huge factor in building trust within your audience. People’s memories are a powerful thing and if you hit people with the right type of content at the right time, they will remember you forever.
Interview Links:
Influenceandco.com
Topofmindbook.com
John on LinkedIn
Resources:
Scaling Up for Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops.
Scaling Up Website
Gazelles Website
Bill on YouTube
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Scaling Up: How a Few Companies Make It...And Why the Rest Don’t, is the best-selling book by Verne Harnish and the team at Gazelles, on how the fastest growing companies succeed, where so many others fail. My name is Bill Gallagher, host of the Scaling Up Business Podcast and a leading business coach with Gazelles.
We help leadership teams to get the 4 Decisions around People, Strategy, Execution, and Cash right so that they can Scale Up successfully and beat the odds of business growth success. Our 4 Decisions are all part of the Rockefeller Habits 2.0 (from the original best-selling business book, Mastering the Rockefeller Habits).
