In this audio-focused episode, Mark, Paul, and Ben are joined by Bauer’s Creative Commercial Director, Steve Taylor, to discuss the challenge of making radio a more creative medium; the brand safety implications for those who are sponsoring and advertising on Love Island; and prompted by Waitrose’s trial, debate the implications for FMCG brands of a packaging-free future. ------------------------------------- https://www.campaignlive.co.uk/article/love-island-offers-brands-smorgasbord-opportunities/1586194 ------------------------------------ This podcast is part of a partnership with Wax On and The Marketing Society. Read more about Wax/On here https://www.wearewaxon.com/