Jonathan Patrick shares marketing lessons from financing start up businesses - MAF124

In this episode, I talk to Jonathan Patrick.

With a marketing background and a long career of financing start-ups, he shares some great marketing lessons from working with those new businesses.

Welcome to episode 124 of the Marketing and Finance Podcast.

We chat about:

• How focussing on the theoretical rather than the practical can weaken a marketing approach
• Conducting research without leading the customer
• Putting together a strategy before jumping straight into the tactics
• The "release early and often" mentality and the importance of refining your offer
• Pitch decks win financial backing and can help keep marketing simple

Who is Jonathan Patrick?

Jonathan is a former financial adviser and C-level finance executive turned strategic consultant with more than 20 years of experience and proven results.

He's a former start-up founder of GoGrabLunch.com and FeasibleFunding.com.

Jonathan is also a former professional mixed martial artist and undefeated in his weight class.

Links and Show Notes.

For links to the books and apps mentioned by Jonathan, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk