As a smart video marketer, looking for ways that we can help our clients understand the real ROI (return on investment) of the work that our videos are doing for their business is critical. But when we think about data, analytics, it can be seriously overwhelming. So in this episode, my guest is going to help us tame the analytics beast. Let's get into it.
Brie E Anderson is a self-proclaimed analytical nerd with a soft spot for strategy. With over 10 years in digital marketing, Brie has worked with businesses of all sizes to create integrated digital marketing strategies that move the needle based on research and analysis. Today she is the owner of BEAST Analytics and a regular contributor to industry publications such as Moz and Search Engine Journal.