A business community for the new economy

I had a lot of fun talking with Tara Gentile about her new community for digital business owners. In our 28-minute conversation, we talked about:

• How Tara engineered a community that got past the bias for whining
• The difference between selling education and delivering educational experiences
• Why we all need more people on our “safe space” team
• Why Tara’s community never had a Facebook presence
• The surprising difficulty convincing people to try a free trial
• A resource Tara has coming up on handling money

Disclosures: Tara was nice enough to give me a comp into the site so I could check it out for you guys. We have no other financial or affiliate relationship with CoCommercial.

Note: We apologize for some audio issues on the interview recording.

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The Show Notes

• If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details.
• CoCommercial’s virtual conference on The New Economy and Your Money is coming up on June 1 (the conference is available with a free 30-day trial to the community)
• Tara’s podcast conversation with Gina Bianchini on how social networks need to evolve
• My thoughts on protecting your entrepreneurial confidence
• I’m always happy to see your questions or thoughts on Twitter @soniasimone — or right here in the comments!