Building a Tech Solution to a Global Internet Problem with Alex Zaccaria CEO of Linktree
In this upbeat episode, Co-Founder and CEO of Linktree, Alex Zaccaria shares with Jade his insights into Linktree’s growth journey, and what he believes is the key to their astronomical product growth.
Alex founded Linktree as a side-hustle in 2016 with his brother, Anthony and friend, Nick Humphreys. Today, Linktree is the social tech platform democratising the discovery of content for over 10 million global users!
Since launching, Linktree has helped brands such as Red Bull & HBO, celebrities including Selena Gomez & Arnold Schwarzenegger, solopreneurs and small business owners across the world, connect their channels, build their brand and amplify their voice through a fragmented internet.
In this episode we discuss:
✓ How to scale a side hustle to over 10 million global users
✓ Linktree’s product philosophy
✓ What user-based product development looks like
✓ The reality and demands on founders and how to avoid burnout
✓ The wellbeing initiatives at the core of Linktree’s culture