Sometimes in life things don’t always go as planned. It’s just the way it works. The difference maker is what you choose to do and how you respond when things do go a little bit haywire. I had the pleasure of speaking with Anthony Ruchirat, the owner of A+ Superior Detailing about just this when his business had an advertising mix up and how he has chosen to transform the mishap. 

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Welcome back to The becoming the big knee podcast. I'm your host,

Djemilah Birnie, and you are tuning into minute madness, a

little dose of epicness delivered in five minutes or

less.

Hey, what's up, guys, it's jameelah. I'm here with Anthony.

We're just on the beach doing our little walk here. And he was

telling me about something that I just had to share with you

guys. So Anthony was talking about something that happened in

his business. And it brought to my mind something really

important. And that is taking a mistake, or taking something

that is a perceived negative, and turning it into a perceived

positive. So Anthony, I'll let you share kind of what happened

with Yelp, and what's going on. Yeah, so I had

contacted Yelp and decided to try to exercise their

advertisements, and put me up at the top of the search for the

our mobile detailing company.

Somehow in that process, they messed up the location and

started advertising us way out of our zone. And I was actually

trying to push gift cards during that time. So we ended up

selling a lot of gift cards this year. And I was really excited

about it. And then I ended up finding out that we were being

advertised over in the Seattle area, which is hours away from

where we operate. So now I am accountable to do those details,

or do the refund, which, you know, but the great thing that's

come from it is the amount of customers even after cancelling

that campaign, that are still calling me in that area, that

has allowed me to kind of open my eyes to the perspective of

what is available out there. And it's given me the customer

database, to be able to actually work towards launching another

vehicle, another mobile detailing van out there. So I

kind of took that negative because they cost me a lot of

money. And now I'm going to transition and personally start

running out there and start launching vans out in that area,

which is awesome. Because it's not something that was on my, on

my plate or on my radar up until it's now it's like I can't deny

it. I think it's just such a cool story. Because you could

have easily just gotten pissed off. And I think you did get a

little

you did get a little mad at the beginning. But you could have

easily just gotten so mad at the situation been mad at Yelp and

mad about the money situation and lost that opportunity. But

instead, you allowed yourself to get frustrated for a minute. But

then you allowed it to open a new door of opportunity for you

and all of those calls. I mean, that's a very, very busy area.

There's a lot of customers in that area, and you are in a

growth and expansion timeframe right now and hiring new people

like it all seems to kind of aligned at the right time. Yeah,

and I just think it's so powerful how you were able to

take that perceived negative experience, which was a mistake,

right? It was a mistake in the advertising process. And you

could have been upset about the loss of money. But you have the

forethought to see that this isn't actually a loss of money,

because in the long term, you're gonna now launch a van over

there, and you're gonna end up getting a lunch is gonna end I

think I might surprise myself, the growth I've been, we've been

operating over here for about five years. And I'm kind of

starting to feel like, once I launched that van over there,

it's just gonna be rapid, you know, I'm gonna start just

launching more and more bands. So I'm excited about it. And

it's just important to remember that, you know, there's not

necessarily any bad days, we have good days, we have great

days, we have learning days. And so having the ability to take

that negative and let Yes, you're gonna feel the emotions,

like I was like, yo, you know, I sold all these gift cards, but

at the same time, it's like, hold up, flip the script. Step

back, look at the bigger picture. What is the universe

trying to show me here? What kind of opportunity is here?

What kind of lesson is there to be learned? and seize the

opportunity. So, you know, I'm grateful for it. Yeah, that's so

powerful. Thank you so much for sharing that story. And with

that, I'll leave you guys on that note. So what in your life

are is maybe a perceived negative, that maybe you could

switch the perspective on maybe it actually is there to serve

you. Maybe all it takes a different lens to look through

the situation.

Thank you for tuning in to today's episode of The becoming

the big me podcast. If you found value in today's episode, make

sure to leave us a review and share this episode with someone

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Until next time, I'm your host Djemilah Birnie, signing out