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The perfect blend of business with Tea Associates
Episode 2424th May 2021 • A Friend of Mine • OAK Magazine
00:00:00 00:33:50

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After a lifetime of working in corporate, Kerry McCuskey retired to pursue her passion for creating a beautiful blend of tea. 

Kerry launched her very first business Tea Associates in June 2020.

The Bendigo local has been obsessed with tea from a young age, so every part of the Tea Associates journey has been carefully considered.

The products are lovingly blended in Bendigo using her own recipes. The packaging is re-usable, re-fillable and biodegradable.

She also invested in branding right from the get go engaging a creative agency for her logo and website, and a  professional photographer.

Kerry shares with us her transition from corporate to business owner, why it was so important to launch with a professional-looking brand vs DIY, ways she is collaborating with local creatives, tips on how to approach potential stockists and so much more.

Meet my friend Kerry from Tea Associates.