Leveraging Media Exposure for Business Growth
In a recent podcast episode, host Josh engages in a thought-provoking conversation with Mitch Carson, the founder and CEO of Get Interviewed Guaranteed. The discussion centers around the critical role of media exposure, particularly television appearances, in driving business growth for authors, speakers, and CEOs. This blog post delves into the key takeaways from the episode, offering actionable advice and thorough explanations to help you leverage media exposure effectively.
Mitch Carson, with extensive experience in media and public relations, emphasizes the importance of media exposure in today's competitive business landscape. He highlights that leveraging high-level media exposure, especially through network television, can significantly enhance visibility and credibility. For those based in Las Vegas, Mitch guarantees coverage on four networks within two days, along with appearances on his own NBC Las Vegas show. He explains that being featured in a respected market like Las Vegas can serve as a powerful credential when seeking media opportunities in larger markets, such as Orlando or New York.
The conversation also highlights the importance of building credibility through media exposure. Mitch shares a success story about a retired brigadier general who leveraged her media appearances to secure speaking engagements and business opportunities. He explains that media exposure creates a "snowball effect," where initial appearances lead to more opportunities, such as guest spots on high-profile podcasts and radio shows. Mitch emphasizes the need for a blended approach, utilizing both traditional and digital media to reach target audiences effectively, and encourages repurposing media content for social media platforms to enhance credibility and visibility.
About Mitch Carson:
Mitch’s background includes starting his first business in college and selling it for more than 7 figures USD by the age of 28. His second startup with partners (Planet Recycling, Inc.) was sold in 1993 to Waste Management for an undisclosed sum. He started Impact Products Marketing in 1997 and grew its sales by speaking throughout the USA pitching advertising services to professional practices of lawyers, doctors, dentists, chiropractors, and real estate professionals. He found it made any business grow exponentially faster by mastering the use of selling one-to-many versus one-on-one. This simple twist in marketing grew Impact Products to a business generating more than $10,000,000 USD in less than 3 years. His agency was sold to Halo Branded Solutions in 2008. He has self-published several books with one published in 2008 by John Wiley and Sons with “The Silent Salesmen.” It was translated into German and sold more than 16,000 copies in a niche market.
Education: BA in Communications from the University of Southern California. He later returned to school to earn an MBA with an emphasis in Marketing.
Accomplishments: Trained over 600 speakers, authors, coaches, consultants, CEOS and coaches reach their goals. Many have gone on to be NY Times bestselling authors, Wall Street Journal Authors. Many have been able to experience a life transformation, as few are able to see, experience and realize their personal power in a 5-day experience. Many have gone on to become keynote speakers in their native countries, became authors, and recognized experts irrefutably.
About Get Interviewed Guaranteed:
Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest
Links Mentioned in this Episode:
Want to learn more? Check out Mitch Carson's website at
https://www.mitchcarson.com/
Check out Mitch Carson on LinkedIn at
https://www.linkedin.com/in/mitchcarsoninstantcelebrity/
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