Starting a podcast can work wonders for your marketing endeavors…and your company as a whole. However, it’s important to get things right.

In this Demand Gen U episode, Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, look at the most useful lessons they’ve learned since the podcast kicked off. This episode is packed with takeaways for you and your company if you’re keen to set up a podcast.

This is the second episode in a two-part series, so check out part one while you’re at it!

Find out:

• How setting goals helps
• Why you should track your popular episodes
• How consistency can turn you into a pro

For more tips on getting your podcast started, tune in to the full show.

00:00 – 00:28 – Intro

00:28 – 03:16 – Why you should track your popular episodes

03:16 – 06:35 – Should you strive for perfection?

06:35 – 08:21 – The benefits of experimentation

08:21 – 10:26 – Have trust in your own progression behind the mic

10:26 – 13:38 – Hit what your audience cares about

13:38 – 16:29 – Getting the word out

16:29 – 20:53 – Keep your goals realistic

20:53 – 24:47 – Have a mission for your show

24:47 – 26:17 – Is it OK to repeat ideas?

26:17 – 29:47 – Just have fun and be yourself!

29:47 – 31:11 – Outro