Tom Solid and Paco Cantero are the minds behind the Paperless Movement, a consultancy and educational program for people who aspire to high performance in a fast-changing digital landscape.

Which is to say, they're here to help us get shit done in a world of infinite bits and bytes, a world of 24/7 access to information, and a world which will grab our calendar by the short and curlies and impose a zillion external agendas upon us if we don't learn how to defend our time, our priorities, and our purpose.

Rather than focus on the latest and greatest individual tools (the "it girls" of the productivity world), Tom and Paco emphasize the need to understand systems, and use tools for particular purposes to achieve desired results.

We dive into their ICOR framework, and encounter such things as the Capturing Beast, the Single Source of Truth, and the pitfalls of using the internet as a "Second Brain."

We also explore the difference between Deep and Shallow work, and why it's crucial to be deliberate in building time and space for the former.

Here are the key takeaways, according to AI:

• Productivity is about performing at your best without burning out.
• Understanding that everything is a system can enhance productivity.
• Busy professionals can be productive if they have clarity in their tasks.
• Switching tools frequently can lead to confusion and inefficiency.
• A structured approach to productivity is essential for busy professionals.
• Continuous improvement happens naturally when systems are in place.
• Clarity in goals and tasks leads to better tool usage.
• It's not the tools that matter, but how you use them.
• A combination of small changes can lead to significant improvements.

Ultimately, productivity is simply a means to achieve What Matters Most to us.

Joyfully.

With peace of mind.

And on purpose.

Links

PaperlessMovement.com

ICOR® Journey: Learn how to build your ultimate productivity system with any tools!

Today, we're going to talk about getting things done.

2

And my guests are two of the most thoughtful people in the space of personal and

organizational productivity, Tom Solid and Paco Cantero.

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I met them through their work with paperless movement, which, as it sounds, is about how

to use digital tools to enhance our productivity, to make us get more done, to have more

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impact in the world, to be able to do it sustainably, to get up every day and do it again

and again and again without burning out, without

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sacrificing our mental health and our happiness and our ability to enjoy and participate

in life.

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So part of that is about how do we take notes?

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How do we manage the incredibly huge stream of information and data and impressions coming

in?

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so that we can take action on it.

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And in the old days, when it was just paper, it was more limited and you could write

things out by hand and you could go through notebooks.

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The digital revolution has offered more opportunities and also.

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more dangers for just being overwhelmed, being addicted to note taking systems, capturing

everything, not being able to find anything or spending so much time curating our notes

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and our impressions and our ideas that we never actually end up turning them into action.

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So I wanted to talk to these guys because I struggle with this myself.

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I can flip between just having a very simple system to buying every single latest hot tool

out there to help me become more productive, to have a second

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brain to do personal knowledge management, to manage my tasks and everything and manage my

time and manage my energy.

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And so I have been flipping back and forth for a long time over sort of this obsessive

following of productivity porn and ignoring it and basically being extremely unproductive.

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So I wanted them to help us talk it through because I'm not the only person, I suspect,

who would like to be more productive, who'd like to have a bigger impact on the world and

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do so in a way that has less sort of friction and drag on my own being.

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So let's get into it without further ado.

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Paco Cantero and Tom Solid, welcome to the Plant Yourself podcast.

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Hello, thanks for having us.

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It's a pleasure.

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We're going to talk about productivity today and we're to talk about it differently than I

read about it in popular blogs.

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For people like me, we can be sort of into productivity porn, like just watching hundreds

of hours of video, the latest tools and things, or we.

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productive at all while doing it, right?

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Yeah, exactly.

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And what really interested me about you guys approach, you have a movement called

paperless movement, is that you're very, very thoughtful first about the philosophy behind

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like, what does it mean to be productive?

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What is productivity?

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Is it the same as it was, you know, a thousand years ago, two thousand years ago?

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Is it really different because of the digital revolutions?

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And then how can we actually bring ourselves to the table, to these new tools without

going crazy, without jumping onto the tool of the week or without what most people do?

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I find that I work with they're not really into different tools.

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probably using the same thing they've been using since 2011 and have no concept of how

much better things could be.

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So that's that's kind of my intro.

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And I'd love to hear from each of you how you got into this as as a as a niche as an

offering to people like what interested you about it and how did you see that there was a

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need?

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Yeah.

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Then I start as I initially founded the paperless movement in 2018 before Paco joined as

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And I was working in a big corporate, in big industry with more than 300,000 employees, a

lot of, well, a rich company.

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And then I was shocked about productivity, if you like, if you want to see it this way.

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So you just mentioned if productivity changed at all, and I don't think productivity

changed because productivity just means that you're producing things.

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But what changed with the digital age is efficiency.

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And I think therefore we will have a lot more effective systems if we would leverage

digital tools more.

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And back in the time there was Evernote as the first note taking apps and Asana as the

first project management tools.

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And then the iPad was launched and I was working there and I was the first person starting

to use the iPad and the Apple pencil as I saw the huge opportunity to switch from paper to

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the digital way just for getting the advantage of searching my handwriting and therefore

finding keywords quickly and finding information quicker again.

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And then it happened that in the company

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The iPad was rolled out across all the executives and they didn't really know how to do

this.

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They just got it and said, now you become more productive.

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And that's where I founded the Payless Movement in 2018, making YouTube videos about

handwriting note-taking apps.

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And this was very popular back then.

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And that's what I showed the executives as well.

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And I moved to IT and rolled out and more than that, which was not just handwriting

note-taking apps, was...

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actually overall productivity system.

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was a business analyst and implementing not only productivity system, but general business

systems in this company.

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And as the site has like grew the paperless movement with these note taking apps, and I

realized people are always relying too much on these note taking apps.

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There's so much more to overall productivity and what I actually established in this

corporate and things like single source of truth and all these.

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words that you now see in iCore.

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And then in 2022, I met Paco and it was on Twitter.

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So that's how things happen.

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I asked the question on Twitter in 2022, tags versus folders.

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Again, related to note taking, would you use tags or folders in order to organize your

notes?

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And his reply was neither.

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And I thought, okay, that's very rare.

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that a person thinks beyond these two things.

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So let's hook up.

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And that's where we met and we saw how like-minded we are.

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that Paco all the time with his whole experience that he will share in a moment, he built

something similar as I built in my corporate world and with all the clients that I had in

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the membership that we had back then, which was already I-Corps.

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But with Paco coming in, we expanded it.

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and perfectionized it for that it's literally working for all industries and doesn't

matter the size of the company and things like that.

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it's a hundred percent tool agnostic that was key because I also saw the issue that people

rely too much on tools and using too many tools in parallel and all these things.

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So, but before we dive into this, I like to hand over to Paco there.

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Yeah, just one quick reflection on that is I can't think of anyone who got an iPad who

didn't become less productive.

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Yeah, exactly.

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That's the thing.

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Yeah.

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So the thing is, what I always said is if you haven't been productive before, and let's

say organized instead of being productive, because all the people I was working with and

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we are working now in the Inner Circle program, they are all productive and successful

people.

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It is just the issue of scaling things and leaving behind of people who really leveraged

it at a digital age because they get the

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the unfair advantage there.

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And so that's the key.

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So if you haven't been organized in the physical world with your paper notebook, you lost

totally in the digital world because the opportunities are so much more.

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you watch a YouTube video about this app, you download this, you start taking notes a bit

in there, then you download the other one, you do a bit there.

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You scatter information all over the place and nobody is really guiding you.

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how to do it for your specific use cases so you find the information and connect it to

action.

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And that it was a missing thing that both of us, Paco and I saw, that all the

methodologies out there rarely talk about how to move information into action.

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All right, Paco, let's hear from you.

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did you get into this wild world?

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Well, I started quite early, because it was at the age of eight when I started coding.

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As you can see, I'm a productivity nerd since I was born.

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Everything was planned.

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And the point is that since then, I understood unconsciously that we are surrounded by

systems.

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And that was something that we need to be aware that the sun...

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the Earth, life itself, everything is a system.

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We are systems.

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And the moment that we understand that, we start operating like system.

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Because I think that all the anxiety, the stress, all this crazy world that we live, even

inside or outside or both, is because we are not being perceived as systems ourselves.

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And I know that this sounds kind of philosophical, but it's the...

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the initial, the point of ignition of all this story.

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Because based on that is, you ask us at the beginning, how do I become more productive?

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And it's by building a productivity system.

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Because that's the starting point of everything, understanding that we are a system and we

need to be backed up by a productivity system.

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For us,

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Productivity is performing at your best without burning out.

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This is a definition that we have concluded after dedicating quite a long time to think

about it.

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Because at the end, is productivity?

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I think that it's, well, being able to perform at your best, but without killing yourself.

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I think that that's where many people are right now, that it's in that point that creates

stress, anxiety, and all those type of negative emotions that are...

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anti-productive, okay?

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And we need to create something, a solution, especially in the busy professional world,

because that's what we detected, okay?

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There were a lot of different methodologies, frameworks, whatever, out there, but we think

that corporate was something that there wasn't anything at all.

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And the moment that I met Tom, and we concluded that it was quite similar, the methodology

that we were thinking about, that...

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it's a ProTiti system end-to-end.

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That means that you start grabbing information and with that information you create

actions that are getting you closer to your goals.

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That's the main definition of a ProTiti system end-to-end.

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Then when we understood that, because before creating my first company that I created 23

years ago, right now I'm running four businesses simultaneously, I was on corporate for

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eight years too.

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Both Tom and myself were aware of the problems of people not understanding what

productivity is all about, how you set goals and how you make or create something to

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achieve those goals.

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And that's the ultimate purpose of the paperless movement and I-Core, that is how we name

our methodology.

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So when you say everything is a system, so what do you mean by that specifically?

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one of the things I've done for a long time is I coach people around like health

behaviors, health habits.

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And so I would talk about like if you're going to go for a run, have your gym clothes

ready in the morning.

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Is that sort of what you mean by a system?

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Like how do you think?

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How do you think?

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What's the difference between a system or not a system?

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A system is something that you can run effortlessly.

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For instance, what you have said.

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That's how you avoid being reactive.

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A system helps you to be proactive.

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Everything is in the right place when you need it.

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And that's the most important thing.

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For instance, habits symbolize pretty well what a system is because to achieve a goal,

have two approaches.

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The project...

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approach that is well, I start listing here tasks or whatever, I create an order and start

executing and then I try to meet a deadline.

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I think that that's the wrong approach and we should bet on the system approach or the

work-esting approach.

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mean creating a system that just by running it on autopilot day by day, second by second,

minute by minute, effortlessly because that's the most important thing.

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The moment that you bet on systems,

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You don't need to rush the things, you know.

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My dog is never in a rush.

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The sun is never in a rush.

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Everything is constantly working and that's what a system means.

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It's something that is constantly running effortlessly, obviously.

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You need to feed it, okay?

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That's the input, okay?

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The information that we put into the system.

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And just by running the system, you get the outcomes that you want that it's achieving

that goal.

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And the closer you are to system, the better.

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your life will be, okay?

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Because you just let the system run and everything is gonna be working by itself.

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And I don't know if that replies to the concept of system, but I think that it's like a

feedback loop, positive feedback loop, that it's always working instead of just rushing

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the things, being stressed, improvising, not having a clear planning of what needs to be

done, all that stuff.

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And...

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Obviously, that's pretty easy to say, but the difficulty is to implement it.

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And that's what iCourse allows a busy professional to implement because this is not a

fairy tale.

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This is something that we have tested through decades, that we have polished, that we have

dedicated a ton of work, deep thinking, and we have concluded something that you can

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perfectly implement by following a sequential way or journey that we call the iCourse

journey.

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Okay, and it's a step-by-step guide that helps you to make that a reality.

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Mm-hmm.

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to add there about the busy professionals, right?

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So we, we greet on YouTube, I greet the people with busy professionals.

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We call our members busy professionals and there are every now and then there's a person

being offended by the word busy professional.

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And the issue is really that the negative feeling that busy brings up is, completely

wrong.

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Being busy is great.

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Think about the busy bees, right?

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They are busy the whole day, but everything they do has a purpose and they don't feel

annoyed or, you know, that the bad busyness is running around in corporate and pretending

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that you are busy and you are busy, no doubt.

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But I think the issue is many times that people are busy because they don't know what they

need to do next.

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And they are just overwhelmed with all the tasks they have, the infinite task list and the

finite calendar day.

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And things like that.

174

So to get back to the system, busy bees is a perfect example of a perfectly running system

and nature shows us.

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we should adapt to this.

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So busy professional becomes something positive again.

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So being busy the whole day and feeling accomplished in the evening, this is really key

and not just running around and not knowing what to do and not meeting deadlines.

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And the ultimate goal is always with I-Corps is also the mindset change in the teams and

the companies that there's trust again, that everybody will do their best each day.

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And everybody can trust on this because it's crystal clear what goals are set, what

projects you have, and therefore what tasks to work on and each task a person is working

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on.

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is always related to our goal.

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So therefore there's no excuses there.

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It's easier to say, no, many things come out of this once you have this clarity in the

team again.

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But it's not that easy, obviously in bigger teams.

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So therefore we start with the personal improvements first and then it starts spreading

within the team automatically.

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That's what we've seen.

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So let me me tell you some of the ways that I can be busy because again, it'll it'll it'll

run the gamut.

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So I can be busy.

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So today I made three videos for LinkedIn.

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So one of my business mentors says like to grow your business, let's get these videos that

are sort of introductory, that are kind of well produced.

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And I've done them like 20 times.

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And every time I do them, I'll show them to people and they say, no, doesn't.

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Your energy isn't right.

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You're not looking at the camera.

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So I did them again today.

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And that feels like good busy.

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I can also be busy not doing that, right?

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I can be busy because I feel embarrassed making a video in which I look stilted or or

awkward.

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So I would rather watch four hours of a course on how to be good on camera.

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Right.

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Instead of instead of actually practicing, I can be busy switching between tasks because I

have so many tabs open.

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And every time I see a tab, I'm like, I forgot to set up my stripe with my Captivate

podcast.

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I better run downstairs and get my the check so I can put in the right information for the

banking and I can go back and forth.

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And I'm constantly moving things ahead.

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But it's almost like I'm driving five cars.

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And so I have to keep running from car to car.

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can I can also be busy planning what I'm going to do instead of doing it.

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So, you know, I have to I have to admit I was, you know, following you guys.

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And I did get into this pit of.

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chasing tools.

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So I, Sansama looks great.

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Miro, let me try that.

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then, of course, if you want to get if you get a tool and you want to commit to, you have

to commit to getting better at it and practicing it and understanding it and learning it.

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But I was doing that with seven or eight simultaneously.

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So when I when I hear busy professional, I try to parse that in terms of the stuff that's

actually moving me forward and the stuff that's either getting in the way or simply

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of extra fluff.

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Well, I think you have to build a plane while you're falling in this case, right?

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So there's one busy, what you described, this is procrastination.

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So you're busy procrastinating what you need to do, but procrastination can, is a result

of not having clarity what you need to do on that day.

220

So that's why we introduced the highlight of the day concept where we always have one

task, which is deep work task that takes between two to three hours, something

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sometimes four hours, that you want to complete that day.

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And therefore you feel already accomplished by just completing this task.

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That's one thing, getting clarity on what really is the, what, what are really the tasks

that move your business forward.

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And while you're running this, realizing the system that you already have.

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Everybody has already a kind of system, but people don't realize the business processes

within their business, the many hats they're wearing and things like that.

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So that's why we have this tool agnostic approach.

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And that's why we always warn, don't switch tools.

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In our inner circle coaching, we have many people coming in and say, you're using HEPTA

Base, you're using Tana.

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I want to use this as well.

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How do I do this?

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And we always say, stop, don't do it.

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We look at your tools.

233

And so many times they realize after one month in the end of the program, they had already

a great tool stack.

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They just didn't know.

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how to leverage it perfectly for their own needs.

236

And that's why it's so dangerous going to YouTube looking for productivity advice because

many times there is a sponsorship behind.

237

So people try to sell you something, even their own templates then, and then you have to

learn the course in order to learn a template about Notion.

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And this is a very specific use case and usually to narrow for and to rigid for busy

professionals in a highly...

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dynamic and flexible workspace where they have to be flexible with their systems.

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So that's why we say key is learn tool agnostic concepts and workflows first.

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And that's what we do with iCore.

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And there we use common terms.

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Everybody uses every day, like projects, tasks.

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We avoid buzzwords at most to leverage what people already have every day.

245

So they don't need to learn new things, but understand why they're doing this.

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setting priorities.

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What is a priority?

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Why is it urgent?

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Why is it high priority?

250

These things, people are confused and they have these tools providing all these features

like setting your high, normal, low priority.

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For example, dates.

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What is a due date?

253

When do you set these?

254

All these things lead to confusion and by applying the I-Core methodology,

255

That's where Paco and I always say, if you take away any tool out of our tool stack, the

next day we would be up and running in another tool the same way as before.

256

There might be features missing.

257

It doesn't matter because the core workflows are crystal clear and they can just be

applied.

258

And that's how we compare tools.

259

That's how we always consistently try to kill our existing tool stack with new upcoming

tools where we go in there and just run our own, the same workflows in the other tool and

260

see, okay.

261

How far do we get?

262

Does it work better?

263

Do we become more efficient or do we stay?

264

And that's an issue that we see many times where people, for example, use a task manager

and they see there's a restriction in project management.

265

So let's go to ClickUp or project management tool, Asano, anything else.

266

And I kill Todoist or the task manager completely.

267

And then they switch tools which shows

268

that they didn't understand why they were using the tool in the first place.

269

And that's why we really believe that there's not one tool for everything.

270

You need to have a tool stack and tools that are focused on specific features only.

271

Yeah, I feel like you've been reading my diary.

272

Right?

273

can trace it from...

274

you know, Trello to things to do things three to Asana to do is to remember the milk to

wonder list back to us like, yeah, with that, like because it was always about it was

275

always about the seduction of somebody showing you on a video.

276

This is more beautiful or this can do this or this has natural language processing.

277

And I honestly I never took the time to really think about like the the only tool

278

will I use well is my calendar like that.

279

That was that was the one thing when I went digital and I had a device in my hand that

would beep when I had an appointment.

280

I stopped missing appointments before that.

281

You know, I had I a I don't know if you remember like a little like leather bound, you

know, daytime or sort of thing.

282

I would forget.

283

I wouldn't look at it.

284

I I forgot that a point.

285

But like every everything else

286

was a seduction as opposed to an intentional, strategic, systematic approach.

287

I wonder.

288

Yeah, go ahead.

289

tool companies themselves, they don't help at all with this because if you go to any of

these two companies, most of them say, we can do everything you want.

290

Trello is an example, right?

291

If you go to Trello, you can do anything.

292

And then you go to Asana, say exactly the same thing.

293

And you go to ClickUp and they say the same thing.

294

We can do marketing management.

295

We can do everything with this tool.

296

it's one tool is better for one.

297

use case than the other.

298

And that's what where people get lost.

299

And then it depends on who is marketing better and showing you specific use case that you

can identify with, but that this is just a small, small part of what you do the whole day.

300

That's something people don't realize.

301

And this excitement about the small, narrowed view you get makes you so excited to invest

two weeks to switch to a new tool that you recognize when you have to use it on a daily

302

basis.

303

It's just...

304

clunky and then you're that, that causes then stress because you don't make any informed

decisions anymore.

305

And we have inner circle members coming in, burned out by this tool switching and method

implementation and things like that.

306

And they, they, they don't trust in a lot of things that they see on the web anymore.

307

And that's really concerning what we see there.

308

And another concerning point is that.

309

So many tool companies, doesn't matter, Evernote, ClickUp, all these want to be the

all-in-one solution as well, but they will never be.

310

that's really, that makes it worse for the people who need to choose the right tools.

311

Hmm.

312

Yeah, the announcements are like, hey, we've just we've just integrated.

313

just thought to do is now can integrate with my Google calendar.

314

And I'm like, that's that's not helpful.

315

people don't realize that there's a task manager, a calendar and a planner and a project

management tool.

316

And that's exactly what we show with ICO methodology, or the ICO framework, recognizing

the different tool types and then therefore also the different information and action

317

types that you have on a daily basis and where they go to.

318

And that makes you very quickly realize

319

where this goes to.

320

So we do this with the ICO framework.

321

It's a map where you can map out your tools and then you immediately identify the gaps and

redundancies in your system.

322

And we also differentiate between three different tool types there, which are your core

applications.

323

These are applications that if you rip this out from your business, you have an issue,

right?

324

And that's what people do constantly with project management tools.

325

It's insane.

326

So you stop consistently your...

327

business, even if it wasn't running at best, it was running and by switching it's getting

worse.

328

Then we have satellite apps.

329

These are tools that just go on top of existing core apps.

330

So one example would be you using Gmail for your emails and then you're using something

like Superhuman, which just hooks into your email management tool.

331

So

332

you become more efficient with Superhuman as it leverages this differently.

333

But if somebody takes away Superhuman, you still have your core application and

information there.

334

And then we have the utility apps where you just use these like Raycast on Mac to be more

efficient or some apps that just help you benefit more that are not really directly

335

impacting your core business.

336

And just having this map is an eye-opener for so many of our members.

337

Jeff.

338

Paco, you had something to add.

339

that the moment that you go out there with our methodology behind, you got problems

because you look at the tools, at the applications, to the software solutions, and you are

340

just seeing features.

341

That doesn't matter specifically because every single software solution is going to tell

you that you can do everything just with them.

342

The workspace for everyone and just one space for everything, and that goes...

343

in the wrong direction, because no matter the product, any product has strengths and

weaknesses.

344

And the purpose of iCore is forgetting about that layer of the tools, because the moment

that you have Crystal Clear right now, you have described why you are busy.

345

And there, you have that sensation of not being productive, let's call it that way,

because...

346

You are not paying attention to certain concepts, that's what the methodology allows you

and brings to the table.

347

It's bringing concepts, because we are pragmatic, but we have defined the essential

concepts that you need to understand to start creating that productivity system.

348

Concepts like batching, like sequentiality, like real understanding what time management

is, or energy management.

349

What the heck are you gonna do when you are fresh?

350

things that you can do with much lower energy, for instance.

351

All that is the type of things that a methodology behind helps you.

352

In our courses, we create a three-layer approach.

353

The first one is our concepts.

354

So we teach the essential concepts.

355

As Tom has said, we try to use common terms instead of just I-code methodology or terms.

356

Then we put those compsets into action so that you better understand those compsets and

they are not something abstract that you cannot understand because at the end the

357

productivity system should be something that you run on autopilot based on your common

sense.

358

If you don't really understand the system that you have built, it doesn't make any sense.

359

That's why you don't have to follow third party rules or templates coming from other.

360

No, it's something that you're gonna create by yourself.

361

And that's the only way that you can really understand.

362

And the third layer in our courses is what we call implementation.

363

It's showing those concepts and workflows in a certain tool so that you can better

understand concepts and workflows.

364

But that doesn't mean that you have to use that tool.

365

And the moment that you go out there with those concepts and workflows pretty well

defined, you will see how you approach tools in a totally different way.

366

We have had

367

people inside our community and membership, for instance, that just by using the tool in a

different way, they become 10x much more productive than at the beginning, just using the

368

same tool.

369

That indicates that it's not about the tools, and that's why people are constantly

switching tools, because the tools are not the problems.

370

Maybe you change to another tool thinking that you're gonna solve these three features

that your current application doesn't have.

371

but then you are missing eight that you're currently tool had.

372

Then you are into that loop that you're constantly switching, and it's going to take you

nowhere because it's quite difficult because it's not a problem about the software you are

373

using, but how you are using it.

374

Yeah.

375

it's even worse if you do this with a team, the constant tool switching.

376

That's where frustration is for sure.

377

Yeah, well, I mean, I've seen this in corporate interventions of all types and sizes where

things aren't working, people aren't getting along, they aren't working together.

378

And so you bring in the next consultant who has the new method.

379

And this is the magic that's going to fix it.

380

And the truth is, there is no magic.

381

is effort involved in thinking and in awareness.

382

And then there's effort involved in turning it into a habit, right?

383

The system you've defaulted to

384

has achieved an equilibrium.

385

Right.

386

And if you want to go to a different system, even if the new system is much easier, it's

going to take energy to get you there.

387

Yeah.

388

And that's what we had is also in our coaching program that people ask us, should I get a

consultant implementing the workflows and things like that?

389

And we say, no, wait this month.

390

And then you will realize how your system works.

391

And with this map and your understanding of your business processes, then you can get in

and consultant and you will already save so much time.

392

explaining to him the things that you now perfectly understand for yourself and therefore

money that you can kickstart working with consultants or anybody who wants to improve your

393

business because you already know what you need and now you need people who to carry it

out.

394

So, go ahead.

395

moment, but I think that it's appropriate because this is not about making a big change

just by making one big move.

396

The theme behind I-Core and the methodology is just that it's a combination of subtleties

that by combining all of them creates that big change.

397

That's why people can literally make that big change.

398

without just doing a big move.

399

That's why they keep their same tool stack, most of their business processes and business

workflows, and it's just approaching productivity from a totally different perspective.

400

And that's what is not easy to understand, and that's why you have to have a methodology

behind, because the methodology gives you that framework, creates those boundaries, so

401

that that restrictions allows the people to better understand what's going on.

402

and how they should approach productivity with a clear outcome that it's that productivity

system that you have built by yourself.

403

Following your criteria, your knowledge about your business, and just making things really

work because they are much better organized.

404

And especially in business, everybody's talking about continuous improvement and

incorporate.

405

I heard this a lot, right?

406

So you have this goal that you have to improve something and people come up with

something, right?

407

But continuous improvement happens automatically, naturally.

408

Everybody will see opportunities to improve things once you have a process running or at

least understanding the current processes that you are doing.

409

the opportunities will come up automatically.

410

There shouldn't be a goal for that or...

411

people forcing into this and finding then opportunities as everybody wants to work more

efficiently and have a calm day and things like that.

412

that's again, it goes back to the falling and building the plane while you are falling.

413

And you mentioned in the beginning how you have to record the LinkedIn videos and for the

fifth time and things like that.

414

And that's actually business that you enjoy.

415

But I...

416

I published 500 videos on YouTube before we now have two video editors doing this for us,

right?

417

And I was, look at my very first video when I was sitting in the basement there, and now

each video was moving the business forward.

418

If I would have thought about how I make the perfect video, I wouldn't have started today.

419

So, and then it took another 400 videos.

420

The first 100, I was then more or less happy.

421

Another 400 videos where I was so efficient with the workflows that I perfectly were able

to describe this in a SOP, in a standard operating procedure.

422

And then to look out for the right company doing these editings.

423

So they have just a checklist they need to go through and make these videos exactly the

way that we've been doing it before.

424

And that's another example where it makes sense to do it first yourself.

425

Things are clunky and slow.

426

But at least you're moving forward and I think that's really key.

427

It's also a lot less expensive to outsource implementation rather than skill and strategy.

428

know, the inner essence that you didn't end up developing because you outsource too

quickly.

429

Yeah.

430

It doesn't matter if you look at business development, productivity, or any other space.

431

If you start from scratch with somebody and have no general idea, then it makes it hard.

432

Obviously there are supports, there is support where you have to start at some point,

right?

433

When you, when I want to become a business owner, I'm going to courses and then you have

to have to...

434

gain a general understanding and therefore all these things make all the sense.

435

But you always have to think yourself about what you're building there and not just

completely hand it over to somebody else.

436

I mean, what I'm referring to to frame this better, when I was rolling out Asana, for

example, for more than a thousand people in this corporate I was working in, we've been

437

rolling this out based on the workflows that we established.

438

and that we implemented into Asana.

439

However, at a level of thousand people, Asana said, we take over now and we have our own

consultants doing this now in this company and you're no longer involved.

440

And what they did, they'd ripped everything out and started with their standard templates

to roll out and efficiency dropped significantly.

441

And that's where we were able to rescue it because we had perfectly laid out.

442

No, no, no, look at this, how we were...

443

this and we want to have this way in Asana running.

444

That's one of the examples.

445

So having a general understanding and get to a certain level and then get more advice,

that's really helpful to kickstart things.

446

So I would love to...

447

share the IKOR framework so people know what we're talking about.

448

And I wonder if we could do it just so can wrap my head around it, just taking me as an

example.

449

I think it's simpler to take one person and I know myself.

450

So, you know, I'm a coach and consultant.

451

So I'm always trying to write a newsletter, do it, do an article reading.

452

probably reading four books at a time, listening to five other books at a time.

453

I have to have all my if someone wants a proposal, I have to I have to remember where I

put all the documents.

454

I have to remember which is the most recent biography that where it lives, what all that

stuff and then lots and lots of ideas, things that I want to remember, things I want to

455

write down a quote that I heard that might be useful someplace.

456

So with all that, can you kind of put put I Cor

457

put that into an I-Core framework.

458

What am I doing?

459

Well, the point is, first off, I would like to differentiate between I-Core and the I-Core

framework.

460

I-Core is the methodology that we have created.

461

Those concepts and workflows that help you understand what a productivity system is.

462

I-Core stands for input, control, output, and refine.

463

Those are...

464

four different stages that will help you better understand what you have just said because

you are mixing their information, action, and storing things.

465

want to use them.

466

I want them to pop up the moment I want.

467

Something came when I was working with the dog and then I want to store it and see later.

468

I want to filter all that information, distill it, make it work.

469

Well, many things simultaneously.

470

That's why creating a structure, okay?

471

how things work and that's why we have created these four stages.

472

That has nothing to do I-Core with the I-Core framework.

473

The I-Core framework is a tool that we have created, not a software tool, it's a diagram

that allows people to lay out their tool stack, their applications so that way they can

474

see overlapping, redundancy, gaps, all that information.

475

So one thing is I-Core with the

476

four different stages that Tom will explain after this intro that I'm doing.

477

And another thing is the iCore framework that allows you to understand your current tool

stack.

478

Because that's important and that's the starting point.

479

That's how every people should begin.

480

Laying out all the different tools so that they can find out, for instance, redundancies

to say, well, man, to store actions as a task manager, I'm using Todoist.

481

but also things, and sometimes I write things in Notion.

482

Man, that's the chaotic, the situation, that's the starting point of the chaos.

483

And by laying out those applications is the moment that you start understanding all those

problems.

484

And then iCore starts with the four different stages that Tom will explain right now.

485

Great.

486

so I-Core itself, as Paco already said, input, control, output, refine.

487

If you go through the I-Core journey inside the membership and now with the book that will

be launched on Amazon and October 31st, yeah, 31st October, there you will learn the

488

different parts of the productivity system as Paco already described.

489

So in input, we talk about digital note taking.

490

and capturing, right?

491

And that's the capture space.

492

And then you go to PKM, which is the control part.

493

And there you see already, we just reached control stage and there we talk about PKM.

494

And when you go to YouTube, I'm sorry, yeah, personal knowledge management and PKM.

495

it's another buzzword.

496

That's why I just said PKM.

497

Because if you go to YouTube,

498

There are channels only talking about PKM like it would be the productivity system itself.

499

And that makes you more productive.

500

But you see, we talked about digital note taking and split it away from PKM, which is

input and control.

501

And in output, we talk about task management, which is the personal task management and

project management, which is the business knowledge management and the business project

502

management where you work together with your team.

503

And again,

504

We have people joining and say, I'm a solopreneur, I'm a freelancer.

505

I don't have a team, so I don't need to go to this stage of the project management.

506

But that's wrong because you learn the mindset of thinking as a team.

507

So by becoming aware that you're wearing these hats, changing your focus mode and context,

because now you're the marketing guy, now you're the accountant, right?

508

And now you're the creator recording these LinkedIn videos, for example.

509

So making this...

510

helps you already to optimize just this business productivity system itself.

511

And it makes it scalable.

512

So the moment you bring in people with this mindset and how you set things up, they can

start running immediately.

513

And that's what I just gave the example with the video editors.

514

On day one, they started working on the videos like they've been working there for 10

years already.

515

And this is the part with the project management like the pro.

516

And then we come into the refine stage of iCore.

517

And in refine, we have the automation like a pro course then in the iCore journey.

518

And this is about not automating your tools.

519

It is about workflow optimization and automation.

520

So we focus more on optimizing your workflows before we move into automation.

521

That's another movement where people want to automate everything.

522

And I...

523

laugh automations.

524

We are using Sapier, Make, custom integrations, many things.

525

And if you would go behind the scenes how our click up runs and how our content

distribution works and things like that, you would see there's a lot of automations.

526

But if I would share this on YouTube and tell people and try to train them, you can

automate this, then the point is missed again.

527

This is a result, a consequence of the workflow optimization that was done over years

before that.

528

So doing it manually makes you realize much more many times what you're doing and how

you're doing this.

529

And by writing down your individual step, you would realize what you're doing the whole

day.

530

And there again, this is where you have continuous improvement.

531

Do it over and over again until it becomes autopilot on manually.

532

Then you find ways to optimize and save time.

533

And then you automatically come to the point where you say, okay, if I would have one

tool,

534

In order to do this automatically, that would be amazing.

535

But you came also to the realization, maybe I can delegate this part of my workflow to

another person.

536

And then you make an informed decision who to hire.

537

And that's the refined part of iCore.

538

And when we quickly go to the iCore framework, which is the tool that Paco mentioned,

that's a map.

539

that consists of, and you can see this if you go to our website, there is our tools

section and there we show the tools that we use laid out on the ICO framework.

540

And the ICO framework consists of four areas that are overlapping and that's key because

there's no tight boundaries between different productivity areas.

541

We have to overlap them and the different areas there are PKM again, the personal

knowledge management.

542

Then we have the B.

543

BKM, which is the business knowledge management, the BPM, the business project management,

and the PPM is the personal project management, or as people say, task management.

544

And this overlapping and laying out your tools on this map makes you realize many things,

as I said, redundancies and gaps, but also the differences between personal and business

545

tools and knowledge and action.

546

that

547

That's really amazing because now you really define what you're using these tools for.

548

And the overlaps are key here.

549

So for example, for us, ClickUp is in the overlap of BKM and BPM, which indicates that we

are using it for both, for business knowledge and project management.

550

But maybe some people using Notion and ClickUp in parallel, so they would go to different

places on this map.

551

And by just looking at this, you consistently have an bird's eye view on your whole tool

stack at any time.

552

And everybody knows also in your team then what tool to use.

553

And it goes further with this with team communication system that we have in the project

management like a pro.

554

So people really know what do you use for communication and what channels you have.

555

And well, it goes further than that.

556

But that's really the difference between I-Core and the I-Core framework.

557

Gotcha.

558

So I'd love to take them one at a time because I know, I think for me, input has been very

interesting.

559

So I grew up, you know, handwritten notes, photocopying things, and then all of a sudden

you had this digital world and people started saying, you know, bits are free.

560

You can collect all of them.

561

And so I started, you know, I had had I was an early adopter of Evernote and I discovered

Evernote had a Web Clipper and I saved everything to Evernote.

562

And I still have it.

563

I'm afraid to get rid of you know, to stop paying for it because I don't know what's in

there.

564

It's like, you know, it's like a storage unit like they have on like storage wars.

565

There might be something amazing in there and I don't want to stop paying for it.

566

But I also.

567

point is, Howie, are you aware that you have survived without checking that life-changing

thing?

568

It's a miracle, isn't it?

569

That's the thing where we are conscious of this people switching tools from Evernote to,

it doesn't matter what other tool they want to go to.

570

And they are worried about the 10 years of notes that they have in there.

571

And I'm one of them as I was using this since day one and I was scanning all my invoices

there.

572

There are a lot of videos where I showed the Raven scanner back then no longer available,

but I became a hundred percent paperless this way and everything was in Evernote.

573

But once you move on, you rarely need this anymore.

574

It's like the old shoeboxes with your school notes that you have there and you just keep

them for Nostalgia Girl, but not really because you need them because life moves on and

575

you already refined everything that is in there into other system.

576

They evolved, all right?

577

The information moved on, it's fluid.

578

It's not just there and you go back and you search for something.

579

If it was important, then it was already...

580

moved on.

581

It's important that talking about input, I think that we should start before just trying

to organize the information that you capture.

582

You should step back and use, for instance, one of the workflows, the mental models that

we have developed inside iCore that is called the Capturing Beast that helps you to decide

583

and define what you should be paying attention to.

584

It's a mental model that...

585

avoids just capturing for the sake of it.

586

It's a framework that allows to feel afraid about that fear of missing out.

587

That is why we are constantly capturing because you have just said that the term is that

right.

588

I have things, things, is store that can be life changing and I never go and check them

out.

589

Why the heck?

590

Life changing is what you have done, your current position, your business, and feel proud

about it.

591

Forget about that thing that you captured that you think that it was life changing because

we are not conscious, but we are constantly processing the information, our surroundings,

592

our opportunities.

593

And that's why we need that flexible system.

594

And that's what I-Core brings to the table.

595

It's a tested.

596

system in real life.

597

In my personal case, I use it to run four different businesses with 70 people inside the

team with different project management, three different project management.

598

It's prepared for real life and understanding the thing.

599

know what you have just said, I'm constantly capturing information.

600

I want to organize.

601

want to have quick access to them.

602

want the...

603

promote my serendipity so that I get inspired by all the things that I quote, I store, and

all those type of things.

604

I-Core, the methodology, takes care of all that reality nowadays, that information

overloads, and allows you to completely differentiate between information and action, that

605

it's what people are not doing.

606

We are seeing people, busy professionals that are...

607

successful people but they are for instance storing information in tools that are

dedicated to organize and complete actions.

608

That's something that doesn't make sense at all.

609

We need to start differentiating and by going to the world, to the outer world with that

perspective is how you can start understanding how you should approach everything and how

610

you can become productive, okay?

611

Because they are...

612

quite a few mental models that helps you understand that reality that you are living every

single day.

613

Yeah.

614

So what comes up for me is it's almost an emotion around trust.

615

Right.

616

So you're saying trust that if you still need it, you'll find it again or trust that if

you have this mental capturing beast framework that you're not going to miss out on good

617

stuff.

618

And yet there's a sense of like I could trust myself.

619

But I'm also outsourcing some trust to these tools, and it feels like a hard thing.

620

Yeah, the reason for that is simple.

621

You stored all this information without knowing.

622

what you start there, right?

623

It was just filling up.

624

That's why I called Evernote always a document dump.

625

I just saved my invoices there.

626

I never took notes at some point.

627

It was just about when I need a document, I can search for the content in a PDF and it

will find this invoice, right?

628

That's what is amazing thing.

629

So I didn't need to worry about this.

630

But once you have a properly organized system,

631

And the capturing beast splits this into three categories where you store the things,

three buckets, which is your mic, the current project you're working on, your key

632

elements, which are life essential things and topics.

633

And topics is really something that can be thousands of topics in there that interest you.

634

And there we also say, just focus on three at a time because otherwise you get

overwhelmed.

635

And just by this,

636

you will change focus on what is bombarded at you every day.

637

That's the real issue about the digital age is that we get bombarded with so much

information.

638

That was also not the case years ago.

639

And now you want to store that because it is so life-changing.

640

that Paco mentioned it as well.

641

It might have been life-changing that moment, but when it sits there and you look at this

a week later, you think, okay, it was not even worth saving.

642

And that's why we, again, at least Paco and me in the paperless movement,

643

We are using three different tools in order to split the types of information into

different tools, which makes it then easier to make decisions on how to move on and move

644

forward.

645

differentiate between shallow thinking and deep thinking.

646

And there is the, from Readwise, the Read Later app.

647

And there you can throw in everything.

648

It is exactly the same thing.

649

It is just to skip the FOMO.

650

Mm-hmm.

651

satisfy the foam or the fear of missing out.

652

And you have it spot somewhere, but we rarely go into this tool and to really search for

something.

653

It was just to know, okay, I saved it somewhere.

654

I will even say, I always think about, if I look at something, would I be faster Googling

it later again, instead of searching it in my PQM system.

655

And especially if things are, and that's again, an example of different types of

information.

656

realizing is it news that I'm looking at, something that is just relevant right now and

outdated tomorrow, or is it something that is evergreen?

657

So then if it is just news, I don't store it at all because if I Google it later, I will

get the latest update.

658

I want to have outdated information in my PKM system.

659

So there are many subtleties as you can see, and the key is really to understand what type

of information you store and what tool.

660

and how you started there to retrieve it later easily.

661

And then you know perfectly what happens if you kill that tool because you know what is

stored in there.

662

And then you can go through this and extract what you really need to move on to the other

tool.

663

Mm-hmm.

664

Good.

665

is something interesting, this is related to a concept that we defend, because there's a

concept out there talking about productivity that is that famous thing named the second

666

brain, and we disagree about that.

667

In fact, have a concept inside iCore that is called one brain with two parts, that is

related to the starting point of our conversation.

668

systems approach, okay?

669

You trust on your productivity system because it works the exact same way as your

biological brain.

670

Again, kind of esoteric, philosophical, but the thing is that the problem comes that you

have a way that your brain works and then you face tools that are completely different how

671

they work and how they operate and that's what creates that friction, that pain points.

672

that scatter information, tasks all over the place, not organizing projects, not achieving

deadlines, because there's a different approach when you are thinking by yourself using

673

your neurons versus how you interact with your digital tools.

674

And I think that calling it second brain is what creates that dissonance, that

differentiation, and that mistake, okay?

675

Because the moment that you...

676

see yourself as a system, your digital productivity system is exactly the exact same

system, running by the same concepts, the same workflows, and the same way of doing the

677

things.

678

That's why we don't care about changing tools, because the tool is going to work the exact

same way.

679

It's like you.

680

You're not going to change the way you think after being decades, seeing life in a certain

way.

681

Obviously, you can create new inputs, new outputs by the way you process the things.

682

are not gonna change, okay?

683

And the moment that you understand that you just only have one brain with two parts, one

that is physical and the other one that is digital and everything is perfectly aligned,

684

it's the moment that you can build that trust, okay?

685

Because you are just following your common sense that is perfectly represented in the

digital tools, okay?

686

Because they work the exact same way.

687

And I think that that means conception of the second brain is what creates that friction

points about

688

changing information tools, switching tools, looking for the best tool possible when the

thing is how your brain works, understanding how your brain works, and based on that,

689

create that probability system that is perfectly aligned to that physical neuronal

connection.

690

Yeah.

691

And I really want to add something here to close the gap between this physical and the

digital world.

692

The thing is how humans evolved over time, they have to use what they have in the physical

world.

693

And when they store information, they started with paper, they created books and

eventually in the corporate you've been using all over the place, been using folders and

694

you put papers into folder.

695

That is something we've been done for, we have been doing for thousands of years to store

this information this way.

696

And that's why we are used to this, but it never worked like our brain works.

697

We don't store information in one folder.

698

We always get context between different types of information and make connections.

699

So then people develop the settle custom method and try to overcome this obstacle in the

physical world.

700

And now become, become digital.

701

What happens?

702

We have Windows and we have the Finder and all are using folders again.

703

It's even the icon of a folder.

704

So people can relate to this and it's easier the transition from the physical into the

digital world.

705

But now is the key.

706

That's the pivotal moment that we are at right now.

707

I was talking to the former CEO of Evernote, Ian Small back in, I don't know when it was,

708

And we've been talking about Evernote and how it evolves.

709

And I said,

710

How many people are using tags in Evernote?

711

THES tags.

712

And he said only 2 % of people are using it.

713

And that's why we are not following up on improving the feature.

714

We're focusing on other things.

715

And I said, but this is the advantage of the digital era that we have cross connection

between different information and not having them in one folder.

716

but having then several folders in parallel, something it's impossible in the physical

world.

717

And he said, well, 2 % and that says it all, no need to do that.

718

Well, then you saw it.

719

Rome research came out and Obsidian, and you see all these things where people started

linking your thinking, you see this movement there as well.

720

And this is exactly it.

721

But again, people tried with the settle custom method now to overcome this and to explain

what is happening.

722

What's really happening is and what people need to realize.

723

We're getting closer to the functionality of our brains in the digital world.

724

And we have to think outside of the box of this physical age.

725

That's where people go back to the Franklin planner to feel secure again to the things

that they're used to because nobody's really explaining to them how this works.

726

So that's one of the missions of the paperless movement to make the transition easier, to

give real life examples that it...

727

It is actually not so complicated once you get the point, because it is much closer to how

your brain works.

728

Then you've been used using physical items.

729

That's why we stopped using a paper notes and so on.

730

I still have the remarkable here and people hate me a lot on YouTube for that.

731

That I say the remarkable is no difference to a piece of paper.

732

In fact, it's worse because you cannot search your handwriting there.

733

and scrolling through the pages is a lot slower than doing it on paper.

734

you see, I'm not looking for things that don't distract me and then I can say I'm now

digital.

735

It's really about leveraging the digital ways that we have now that brings us closer to

our brain work, our own brain's workflows.

736

Mm hmm.

737

Got it.

738

This has been really good because while you were talking, I made a list of like all the

all the note taking apps and PKM apps that I have used.

739

I like Obsidian like took me like six months of hell.

740

Try trying to figure it out and downloading all this stuff and feeling like, you know,

this is going to make me super intelligent.

741

And so I've got Evernote, Obsidian, Joplin, Tana, Heptabase, Lazy.

742

So.

743

Could very well be the wrong kind of busy, right?

744

Not like the B.

745

But what I'm what I'm getting is.

746

It's almost like if you're telling someone how to eat to be healthy, but all they have is

like processed food and junk food.

747

It's always going to be there, always going to have to be like, how much of this can I

have or when do I eat this?

748

Whereas if you're eating healthy fruits and vegetables, whole grains, nuts and seeds, then

it then it's much more attuned to your natural world.

749

And what you're saying is that we start to understand.

750

how our brains have naturally worked, we can then impose that on whatever tool rather than

having the sexy features of this tool override us.

751

Correct, because that's what people are doing.

752

They are forcing their brilliant minds to work with the limitations of a digital tool,

because sometimes tools enhance our performance and the outcomes that we produce.

753

But if you use them wrong or they are constantly attacking your brain processes, then your

brain power is going down because you are constantly...

754

And that's what's happening.

755

A busy professional that is...

756

in the middle of the chaos, know, inside a storm, day in, day out, and creating these

friction points by using tools not the right way, it what creates those negative emotions

757

that we started saying that we remove thanks to having a methodology behind.

758

The moment that you have everything, for instance, moving from information to action,

getting things done.

759

If you have a system that tells you,

760

Replaced to these three critical questions that it's when will I do this?

761

Okay?

762

That's a question that I would love to receive okay?

763

When will I do this okay?

764

This task this project whatever what do I do now the moment that I'm?

765

Starting to do things I have crystal clear where do now and finally am I doing what I

should be doing I mean this little thing that I'm doing is taking me a step forward

766

towards achieving my goals

767

Imagine having, are you going to trust that kind of system?

768

Of course you will, because those are the main questions that talking about action, anyone

wants to solve the best way possible and not based on just an intuition, something like

769

that, or even worse, not having any idea at all.

770

That's what iCore brings to the table in a productivity system that work smoothly, you

know?

771

following your natural flow and allowing you to do because this brain with two parts

allows you to take the best out of the digital world, especially right now that for

772

instance with artificial intelligence is something well, you cannot imagine how we have

leveraged the paperless movement project thanks to AI for instance, but using it

773

correctly, okay, because people are always looking for

774

miracles, know, and things that just start overnight, but this takes time.

775

And the moment that you understand that, but also taking the best out of your brain,

because we think that that's why some people are scared about artificial intelligence and

776

things like that.

777

Our brain is so powerful that the moment that we are really focused on to something that

we don't suffer interruptions, that we don't stop our workflow is the moment that our

778

performance.

779

It's amazing.

780

We have seen

781

people just being focused for one hour and doing amazing things.

782

For instance, the other day I read that the iPhone was just designed and delivered by a

team of 20 people.

783

20 people create something that has revolutionized the society, for instance.

784

So we underestimate what we can do.

785

in a certain amount of time.

786

For instance, we are not conscious about the things that we can do when we are working

properly in just two, three, four hours a day.

787

And that's huge.

788

And that's possible to combine with what we call shallow work.

789

That is all those operational things that we need to perform daily because they are also

important and crucial to keep our businesses alive.

790

And the combination of that is what allows us to

791

deliver and perform at a peak level without burning out.

792

Yeah.

793

And I just want to add something to get back to the system approach and also the

biological world.

794

As I studied physics and I made a PhD in biochemistry and molecular biology.

795

And I always looked at these cells as a system, right?

796

I'm not asking of if I put this nutrient in and it captures this nutrient.

797

I don't stop asking questions.

798

I'm asking what happens now, how does it digest things and what will grow out of the cell,

things like that.

799

everybody is looking at these things holistically, but they don't do it for the

productivity system.

800

And that's why it's so important to look at these different areas beyond knowledge

management, especially, and see everything from a holistic view.

801

And that's also where we have the productivity quiz, the free productivity quiz on our

website.

802

where you can go in and answer the questions and you will realize all the different areas

in your productivity system that have gaps.

803

you see, you know, many people, they are pretty good in note taking.

804

When we look at the results, I made a recap video there from thousand surveys there, quiz

results.

805

They are pretty good in capturing.

806

But then when it comes to organizing notes,

807

they fell short and the questions that we ask there are just the questions that you need

to have in place, know, common things where you see, and then you see people are pretty

808

good then in task management maybe, but not in project management.

809

It's really interesting to know.

810

And that's where is the perfect starting point into realizing that there's more to this

than just having a proper note taking app and having a fancy system and following some...

811

rules that somebody gives you how to connect notes.

812

That's not it if it doesn't make sense for yourself.

813

Yeah.

814

So let's let's find out where people can find out more about you, where they can take the

quiz and how they can start to learn from you.

815

Yeah, sure.

816

So all they need to do is to go to thepapelesmovement.com and on this very first page, you

will see all the things that we offer, including the free quiz and all the free resources,

817

the articles, PAKWIS writing, the videos that I'm publishing, our podcast episode as well

as their accessible, everything for free.

818

And then you see all the further information about the membership and our direct coaching

program that we offer.

819

And the book.

820

Yeah, tell me about the book.

821

I didn't realize you guys had a book.

822

Yes, it's gonna be released on October the 31st.

823

And we made that because, well, due to many things, First off, because we got hundreds of

members who were demanding a piece of content that synthesizes everything because through

824

the iCore journey that has five different courses, everything is a step-by-step guide, but

it's something that it's online that combines a video with growth assignments,

825

magic slides, they want just the synthesis of the methodology and the I-Core journey.

826

And that's why we created that.

827

And also because at any moment, they want to quickly have a place where they could, what

we call a single source of truth, OK, that it's a place where you can find what you are

828

expecting.

829

And we are really happy about the end result because we think that synthesizes all the

knowledge that Tom and myself have condensed through decades of experience in the world of

830

productivity.

831

We have done it as simple as possible, as short as possible, but well, we have had better

testers and they are really happy about how we have synthesized the things.

832

well, it's a piece of content that we consider that delivers real added value for busy

professionals, I mean people outside of the corporate world, because at the end,

833

productivity, know, we talk about productivity in corporate business, but.

834

It's a that it's a way of living, okay?

835

A way of living.

836

People who want to improve, to grow, to take the best out of their time without suffering.

837

I think that all those people feel quite identified with methodologies like I-Core.

838

Yeah, it's almost feels almost like the way you would meditate in the morning before

starting your day.

839

It's almost like it's like the process and the habit is almost like the synovial fluid

around your joints that we don't have to do.

840

Like it's optional to think about our lives.

841

There's there's enough coming in.

842

There's enough other people's agenda that we could just go through our whole lives and not

think about it.

843

And what you're really asking people to do is take a minute to think about it and to take

a little bit of time as part of the art to refine, to to bring awareness to it and see new

844

possibilities.

845

I almost see it as a as a spiritual invitation as much as a business invitation.

846

For sure, for sure, because I think that what a human being really demands is purpose.

847

The moment that you wake up and have a purpose, a mission, something that gives sense to

the tone of hours that we dedicate nowadays to work or whatever, I think that finding out

848

that purpose easily and effortlessly, it will bring that...

849

peace of mind because that's what we are demanding in life.

850

It's peace of mind.

851

It's feeling like my dog, that he's calm, that he's not suffering, he's not stressed at

all.

852

And that's what we demand as human beings because no matter artificial intelligence,

software tools, whatever, we are still little monkeys out there and we need our basics

853

again.

854

We need to recover our basics.

855

And that's something that you can perfectly do nowadays, enjoying the best of both worlds,

that is your primitive assets, okay?

856

And the amazing opportunities that we have right now, accessing to amazing information,

being able with the, I think that it's the best moment to create a business, for instance,

857

you don't need huge resources to create something great.

858

And you can find out that meaning.

859

fulfillment and purpose in life without any problem.

860

And at the end, I think that this is the ultimate goal that we all pursue.

861

Beautiful.

862

So the website again is paperlessmovement.com.

863

The book is I Cor Journey I Cor and it's coming out October 31st Halloween.

864

So for people who are scared of productivity, it's a it's a good day.

865

It's currently on pre-order, so you can already access this on Amazon.

866

Awesome.

867

Awesome.

868

Well, Paco and Tom, thank you so much.

869

Your work has already helped me a great deal.

870

And we just entered the input part, right?

871

So you see, we can talk hours and we just mentioned one mental model.

872

So there's a lot to unpack, but still it was amazing.

873

Thank you.

874

Yeah, thank you guys so much and I wish you all the best and all the our brain.

875

hope our brains will connect again.

876

For sure.

877

Absolutely.

878

Thanks.

879

Thanks to you.

880

Bye.

881

And that's a wrap.

882

You can find the show notes with everything we talked about at PlantYourself.com slash six

zero five movement news.

883

Got an exciting workout workout coming up in a little while.

884

It's the one hundred five hundred twenty push ups, one hundred jump ropes.

885

Repeat it five times and eventually when I can do it, get to be able to do it speedier and

speedier.

886

So some building, some strength and stamina at the same time.

887

Looking forward to that a little bit.

888

scared a little bit, played ultimate and still, as you can hear, still got a little bit of

a lingering cough and cold.

889

So I think that's still undermining a little bit my cardio.

890

I decided I wanted to get back into morning jogs, not the same way that I was when I was

running ultras and I would do 50, 60 miles a week.

891

But I did pop into the local sporting goods chain Decathlon and I got a

892

can see it if you're watching a low end bottom of the line Garmin watch that still does

amazing stuff.

893

And so it's encouraging me to get in my three miles three times a week just as a way of

getting back into it.

894

That's about it for me for this week.

895

Got some great conversations coming up.

896

I'm looking forward to sharing those with you as always.

897

Be well, my friends.