Our company culture is our set of core values and it defines who we are internally as a company. How can we discover and define our culture? How do we find a team that aligns with our culture? What do we do when team members are culture misfits?

In this episode I discuss the importance of company culture in developing a profitable and sustainable real estate team.

Culture is critically important to the success of your real estate business. -Lars Hedenborg

3 Things We Learned From This Episode

• By looking at our best team members and defining what we love about them, we can create a clear company culture that aligns with who we are as a company.
• In order to succeed at a high level in our industry we need to have a team of people that are aligned in their core values and in how they show up to do business everyday.
• We must make the tough decisions to part company with team members who aren’t going to help us build a business that delivers a service that is unparalleled in our market.

The core values of our company are internal and they define who we are as a company, not who we aspire to be. The biggest mistake we make is making aspirational core values. We need to go through the process of discovering our core values and then taking action based on them. We must eliminate the team members that are not part of who we are, and add those who will help us build an amazing real estate team.