It’s been a dark year. These 2021 social trends will light the way forward. In their 5th annual Social Trends Report, Hootsuite surveyed 11,189 leading marketers and executives to find out the most effective ways to boost traffic, get leads, and bring new customers in the door in 2021. In this session we dived into the most pressing questions facing marketers today: How can you drive short-term ROI from social to stay afloat during the global recession? What kind of content will attract more customers right now? Are you missing the profitable opportunity of baby boomers? Is brand purpose a buzzword or more relevant than ever? Our speakers: Dominique Elsey, Industry Marketing Strategist at Hootsuite, and Mark Abrami, Senior Value Realisation Consultant at Hootsuite.