In this episode of The Natural List, we connect with Scott Dicker of SPINS and Nutrition Business Journal's Bill Giebler to make sense of the supplement industry's "wild ride" through the unprecedented sales growth peak of 2020 to the harsh, but healthy, normalization of 2023. From mushrooms to menopause and everything in between, we functional coffee talk the many trends driving the industry innovation of 2024.

Join us for this conversation from the trenches of the Natural Products Expo East show floor, where health-focused companies launched some of the most exciting wellness, nutrition and functional food and beverage products into the retail market.