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From First to Last Mile: A New One-Stop Shipping Partner With Keith Somers From FAST Group
Episode 756th November 2025 • Unboxing Logistics • EasyPost
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Welcome to Unboxing Logistics.

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I'm your host, Lori Boyer.

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Today we have a really interesting episode, kind of a, a request

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from some of our customers.

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You've probably seen in the news lately there was a, a big, exciting

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merger of Sendle and First Mile, and ACI Logistix has all come

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together and formed FAST Group.

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So we've been having some of our customers ask, what does that mean?

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What, you know, what do you need to know as a shipper?

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And so today we have brought on a really exciting guest.

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We have Keith Somers, who is now the new CEO of FAST Group.

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Keith, welcome.

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Thank you, Lori.

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And thank you to EasyPost for having me on your show.

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Absolutely.

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We're gonna throw all the hard questions at you so that everybody,

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all of our shippers can know, what does it mean, what changes does this

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involve and all of the good stuff.

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Before we even start on that, Keith, one thing that we've been asking our guests

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this season is the name of a person, or on the flip side, a role in the

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industry of someone you really admire.

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And I would love to kick it off by hearing that from you.

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Out of grad school, I was in Hewlett Packard for a few years, so I always

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resonated with the, the story of starting your business out of a garage.

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And the founder and, and former CEO of First Mile, Devin Johnson literally

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started his business out of his garage, getting customers, driving his trucks

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out to pick up the product, bringing it back to the garage, figuring out how to

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print labels, and then inject those labels into USPS and other delivery networks.

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So I admired his journey and company so much I acquired First Mile.

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I love that so much because I feel like here in the industry there are

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so many who are scrappy, who really are that exact story you're talking

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about, Keith, straight from the garage.

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And we have customers who absolutely started that and, and went huge.

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We have those watching today probably who may even be in their garage starting

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a shipping business, starting a retail business, ecommerce, all kinds of things.

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Love it, love, love, love it.

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So let's talk then we're gonna jump over straight to the meat

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of it, ACI Logistix, First Mile, Sendle, they have merged together.

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What was the driver behind that, Keith?

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What?

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What was kind of the vision with that?

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Well, I think it's important is to give you a little bit about my background

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so it all kind of ties together.

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So I come from really traditional kind of old school operational roots.

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My grandfather and uncle started ACI in 1965, so it actually

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turned 60 years old this year.

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I literally, out of undergrad, grew up on the shop floor, dispatching

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drivers, overseeing routes, helping out with customer service, did sales

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and marketing, and even a little tech.

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I, I built a, back in 1998, a, a, an access database, which was

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a precursor to CRMs of the future.

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Back when that was like super high tech forward, everything.

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I love it.

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I literally bought a book How to For Dummies for, access.

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Yeah.

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So I built it, this is before I left the company and it, it was CRM

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and complaint management system.

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And so after four years in ACI, I left, I went back to grad school to get my

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MBA at University of Southern California with an emphasis on supply chain.

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'Cause that was really calling to me.

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And that summer I had the amazing opportunity to do an internship again

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in operations on the shop floor of TRW Automotive Plant in central Mexico,

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helping them streamline their, their kiting and, and assembly operations.

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So super cool experience, but it's a continuous theme.

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Graduated worked for HP as I mentioned for, for several years in their supply

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chain group both in laptops and desktops.

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So managing RFQs managing the business relationships with our strategic partners.

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A lot of travel to China and Europe, and I guess I just got a

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thing for strategic partnerships.

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That was kind of what inspired me the most.

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At, at a global stage really.

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So as the story goes, my, my old man made me an offer I couldn't refuse back

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in 2002 to come back and, and run ACI.

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And it was, at its core it was a print media distribution company.

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Delivering newspapers, phone books, other things.

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So when I started, it was several million dollars of revenue.

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We scaled it throughout the country, got to nearly a hundred million.

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Along that journey, I got my first iPhone and realized I was gonna

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have to reinvent the company.

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I was gonna say phone books and newspapers, Keith.

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Yep.

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So.

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We, we're in the future now.

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So we see what's happening, writing on the wall there.

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Yep.

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Yep.

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So I saw it thankfully coming.

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And believe it or not, that business was spun off in this merger and it's actually

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still doing quite well today, but that's a separate story for a separate day.

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And so we literally changed out the engine of our plane at altitude.

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I hired our first employee, Kevin Collins from Newgistics, brought

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him on to build out a small, small parcel logistics company.

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And we had along the way a couple of mergers and acquisitions of

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some smaller Boltons and several hundred million parcels later.

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Here we are.

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Wow, that is crazy.

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That, I love that you have been China, south America, Europe,

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you went everywhere, came back to your roots, and here we go.

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In this theme of supply chain operations, it's just kind of been in my blood.

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I, I love that actually.

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Honestly, so often people come to supply chain from all kinds of weird

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routes and, and a lot of times it's this big sort of hidden world nobody knows

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about unless you were raised in it, unless you saw it from the beginning.

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So I love when we have those people who have really cut your teeth on

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supply chain from the beginning.

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That's super cool.

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Okay, so we've merged these companies.

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We've got Fast.

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So first, I guess.

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If you were a customer and have been a customer of Sendle, ACI Logistix, First

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Mile, what does that mean for them?

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So it really comes down to, to capabilities.

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And we have this mantra here, better together, delivering more.

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Legacy ACI focused on the enterprise segment had high volume sortation systems,

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really efficient middle and last mile.

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That was kind of its thing but it didn't have a real customized pickup

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infrastructure at scale or a really robust receiver experience platform.

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First Mile, their, their segment was really SMB clients, so they had

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a really amazing first mile pickup infrastructure and a, a really good

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kind of decision making routing engine that could tap into multiple delivery

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networks throughout the country.

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But they're really missing their own high volume sortation and

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delivery network and that consumer experience platform that Sendle has.

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So for Sendle, they had this booming platform for small businesses to

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print labels and to get access to better rates relative to just off

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the shelf and rack, and built this amazing consumer experience platform.

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But we're really missing that enterprise grade sortation and delivery solution.

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So that was a wow moment.

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And we'd been working with First Mile for years.

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They were a client of ours and we were integrating with Sendle, just like,

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what if, what if we brought all these companies together and had a one stop

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shop for customers and clients of any size: small businesses, medium, enterprise

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clients that could get customized pickup delivery anywhere to anywhere.

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Ground, expedited, air cargo.

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Combined with, you know, great time in transit, really efficient cost position

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and award-winning consumer experience.

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So that was like the wow moment, bringing all that together.

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That was a dream.

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And it actually came true.

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'Cause I know a lot of times we think those things.

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Wouldn't it be amazing.

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And it was worth all the effort.

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It was not easy.

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I was gonna say it actually happened.

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Two companies coming together is pretty intense, but, but three it's we're right

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in the first inning of this whole thing.

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Okay, so Keith, what does it then mean for the customers of each of these

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three different, if they were already a customer, what, what are the impacts?

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So they get access to the other previous brand's capabilities.

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Okay.

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Just right out the gate.

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Yeah.

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Like Sendle can have customized pickup and be injected into the network and

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get better time and transit and still connects to their consumer experience.

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ACI clients and, and First Mile clients will get access to, to

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Sendle award-winning RX platform.

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RX, we refer to that as receiver experience platform.

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Like where is my parcel.

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With literally Johnny on the spot answers to that question and, and

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number of self-help and automated and call center support.

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So at scale, both ACI, legacy ACI and First Mile clients get

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access to, to that capability, which we'll talk a lot more about.

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And I just wanna say one thing.

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The Sendle RX experience has what's known in the industry and a lot of industries.

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It's an a customer sat metric called NPS, net promoter score.

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And a lot of people know what it is, yet whoever doesn't I'm no expert in it,

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but there's a lot of customer surveys that go out to clients that use the

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service or buy a product and anybody that scores six or less, that's a detractor.

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And anyone that scores over seven is, is a promoter.

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So you just do the math of all these surveys that come back and Sendle has a

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score of 75, which is kind of incredible.

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It's insane.

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Yeah.

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It's better than Disney, Apple.

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So that's the standard they've set.

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So to give all the clients access to that kind of receiver experience,

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we're we're just thrilled.

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That's amazing.

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And that's amazing.

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And for now, their contracts or whatever they have remain the same?

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Well, we're integrating everything and we're, we're integrating the

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capabilities so we can provide all the capabilities, whereas the First

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Mile pickup for any of the brands the Sendle RX experience for any of the

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brands, access to the delivery network for any of the brands all at scale.

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And that's happening as we speak.

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Okay, perfect.

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That's amazing.

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Now we are, you know, in the midst already of peak season.

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You know that's obviously a critical time for anybody in any network, as you know.

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How, how has, you know, what, what are you doing to make sure that your

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customers are not gonna be seeing interrupted service during this time?

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So there's a lot of pre-work that we did.

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We closed the deal the first week of August.

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So the very first thing we did before touching anything else was

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consolidate the, the, the network team from all three companies.

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To, to work out the bugs, put, organize the team around the, the,

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the tools that we had from each of the different companies wasn't all

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integrated yet, but at least get all the, all the team on one page.

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And in the last month it's really rebalancing the delivery

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network to get ready for peak.

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And, and we're stabilizing everything.

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Literally real time.

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And we're, we're super excited to deliver a a fantastic peak peak for our clients.

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Perfect.

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Okay, so you mentioned that, you know, you're stronger on first

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mile national distribution.

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What does that really look like in practice?

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Like, help me understand that from a, a practical standpoint.

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Yeah, sure.

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So say you're a Sendle client and now you get this customized pickup

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at your facility with a branded truck and an employee driver,

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and you get to know that driver.

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So you get that initial engagement to, to really know that there's a,

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a human that belongs to the company on the, the other end of all this.

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Then that load or that parcel gets immediately inducted into

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enterprise grade, high volume sortation at speed and precision.

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And then it gets injected into interconnected delivery network that

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that can really deliver on any different service type, whether

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it's expedited ground, air, cargo.

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So all that comes together with the receiver experience.

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Somebody says, where's my parcel?

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They get that Sendle RX experience, NPS 75.

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Really clients of any size can enjoy this now.

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And we could grow with a client.

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They could start in their garage and maybe they're selling yoga pants and

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they're gonna be the next lululemon.

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They could stay with us the entire journey.

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That's fantastic.

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So that was really part of the the wow factor as well for us.

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How has been merging all your technology?

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Like I feel like that is so, so tricky.

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Tech is hugely important today the tech stacks and whatnot.

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What, what have you been doing on the technical standpoint to

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make sure everything's smooth and, and that that goes well?

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So we made a lot of changes real fast operationally, but we've been

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very slow to integrate to one tech stack, 'cause it's so sensitive.

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We did a lot of show and tell pre-close for, for each tech team.

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So everybody got a really good idea of what the capabilities were and if

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there were any gaps, what they were.

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So we just leveraged for the clients that each client is currently

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sticking with the, the, the tech stack that they were already on.

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And we will begin that integration of tech post peak.

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Smart, smart.

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I, I totally get that.

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That's, that's awesome.

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What, what are some of the biggest lessons you've learned so far?

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Just merging three big brands, the whole process, technology,

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people, processes, all the pieces.

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What are the biggest lessons you've learned so far?

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In grad school, we studied quite a few Harvard case studies about

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mergers, the pitfalls, the challenges, the failures, the successes.

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And the, the one common element that rang true to me throughout

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all of them was laser focus.

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You've got to stay focused.

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And integration can take 18 months or more.

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So you might think you're done and you're not.

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So it's really to stay focused on what the primary directive is.

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So legacy ACI had been through three acquisitions in the last

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seven or eight years, and, and each one had a very specific purpose.

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One was to get specific technology, another was to get a certain

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talent and operating model.

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Another one was, was to get a literally a book of business.

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So you ignore all the shiny objects 'cause there's a lot of opportunities, and you

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really stay focused and true to what that core mission is until that box is checked.

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So that's one of the learnings is, you know, with especially

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bringing three companies together, is to be laser focused.

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Not just, it's not just one priority, it's several.

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But we gotta make sure that there's super clarity around those priorities.

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You're laser focused on what your, your foundational goals.

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A thesis, and priorities are and not distracted by, wow, that's really cool.

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Or, whoa, we could do this.

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Stick to that foundation.

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Is that what you're saying?

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Yes.

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And you have to say no a lot in the beginning.

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Okay.

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Oh, Keith.

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Not my favorite word.

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Not mine either.

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But hey, somebody, we gotta do it right.

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Honestly, that's a great lesson for everyone out there watching.

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Say no, stick to the basics and the foundation.

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It is really easy.

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I think these are actually just great life lessons.

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These are like lessons from Keith, but stick to what really, really matters.

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Don't distracted by the sparklies.

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And say no where you need to say no.

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What else have you learned?

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Yeah, one, one other.

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I think this one is actually kind of cool from a kind of a 50,000 foot

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level is there's, what I've really learned and discovered just in the

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last couple months, and I kind of knew it intrinsically, is companies, they

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have SOPs and processes, but there's really kind of hidden rules of the road.

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How decisions are made in an organization, how people act, what language they

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use how things really get done.

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And it's really challenging to bring three companies together, three

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organizations and cultures together and, and like hit the ground running day

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one because people could talk by each other thinking they're communicating.

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Who have spent a lot of time that this first couple months is really trying to

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focus in on what people are saying to make sure everybody else is understanding

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and then slowing down to get that grounding before you can speed up.

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So that was really the first month and a half, is really making sure

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we're understanding each other, that everybody knows how delivery plans

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are met in one company versus another.

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What certain departments might focus on X, Y, and Z and a department with

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a similar name and a different company might focus on A, B and C. And we just

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need to make sure we level set everything so we can move forward fast together.

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I love that you said to slow down so you can speed up.

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That is so smart and so hard to do.

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It's easier said than done.

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So hard to, I'm a go, go, go kind of person, Keith.

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I get an idea and I'm like, let's do it.

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That makes two of us.

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But slowing down, so that when you are going fast, you're not just

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wrecking, it's not just a wreck.

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I, I love that you brought up the culture aspect.

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'Cause to me, and the people part, you know, we got the

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technology, we got the processes.

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You've gotta merge them all together.

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And this is true.

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Anyone who's watching, just if you're trying to work with your own company,

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if you're trying to align with different departments, all of these kind of

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things, these lessons that Keith are teaching us are still so, so applicable.

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But how do you manage that cultural element?

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How do you, you know, you've talked about slowing down and listening, but how do

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you get everyone else kind of to do that and, and to keep that right cultural mix?

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Well, it's not easy, and the way I, I framed it because there's

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definitely different cultures with the three companies.

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It's what are the common values of, of each culture, even if we

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name them something differently, like to get anchored in that.

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The way I framed it is it's not which culture wins out.

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We get to come together to create a new culture.

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Remember, better together, delivering more.

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How, how can we grab the best of all cultures and, and deliver on

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a new promise for the company?

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And we're in the process of doing that.

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We've sent out surveys to the entire company.

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There's been focus groups with team leads.

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So we're trying to build a culture of gratitude.

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Because you cannot, in this industry, move as fast as we need to go and charge

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as hard as we need to without really showing appreciation for every individual.

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So there may be people that step on each others' toes, or there's gonna be

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conflict, because we're driving toward common goals as reasonably fast as we can.

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I love that Keith.

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I've been in multiple companies where people are deciding the values and, and

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picking, you know, what it's gonna be.

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And that's one of the first times I've heard gratitude and I love it.

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I mean, gratitude is shown by, just by research, by studies, you know, all those

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Harvard business reviews you're talking about, they're, on the importance of

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gratitude and the strength of it and, and the way that it can help you be calmer

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and more collected and work together well.

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Fantastic choice.

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Callouts all the time in, in our meetings, town halls, on Slack.

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It, it's, it's kind of a glue that's bonding us because we're looking for

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opportunities to call out awesome behavior or effort or results.

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It's perfect during a merger of three whole companies.

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It's so important.

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You, you can't do this without conflict or hurt feelings or, you know, concerns.

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Those are natural.

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So we, we just keep coming back to gratitude.

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Yeah, I love it.

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Okay, so beyond building your own employee kind of culture,

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your trust, what about customers?

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So how are you managing, making sure you're still including that

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incredible customer experience, that no one's falling through the cracks?

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All of that.

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So we've ring-fenced, ring-fenced, each brand every, the clients

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know within that brand, that brand is still here to support you.

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In the same way we're gonna continue to meet you where you're at.

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And oh, by the way, we're bringing in new services from this merger, this

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combined company and layering those in and, and articulating the, the

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value of these different services.

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That's really it.

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And we've let them know, they'll be, try to educate our clients that

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there may be changes in the future.

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But you're still gonna get the best of of us throughout the journey.

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Yeah.

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So it's really kind of an exciting era, not a scary era.

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As you look beyond sort of, you know, I imagine the first six to 18 months

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is a, is a lot of figuring everything out and making sure everything's solid.

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Looking a little bit past that on your roadmap.

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You know, how is sort of your consumer experience or consumer expectations,

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how, how is that gonna come into play with your roadmap for the future?

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We get a little secret glimpse.

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Well, we've got an amazing product team that's coming together to put a,

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a killer global product roadmap in, in front of us, driven by our priorities.

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But I think beyond that, certainly speed, convenience, sustainability.

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Those are gonna speak loudly to, to our clients of today and tomorrow.

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But what I do see is a lot of companies that are getting really good at time

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in transit and driving down prices.

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So I think that's gonna kind of be commoditized.

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So I, we, we, we have our own ideas of where we're gonna differentiate,

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in addition to doing what is, is just

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foundational.

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Foundational, but we got a little sparkly excitement out there too.

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Yes, we do.

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It's what keeps life fun.

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If you have one reason, Keith, that you feel like people should be

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excited about FAST Group, just one.

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That's gonna be hard.

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One reason that people should be excited and not nervous about

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FAST Group what would that be?

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Yeah, of course, it, it's assumed and foundational that you gotta

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have great time in transit, be efficient deliver the goods on time.

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But where we're gonna differentiate is that receiver experience at scale.

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So when somebody says, where's my parcel, there's an answer in the way

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they want to get that answer, whether that's live voice chat through email.

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We meet them wherever they are and continuously update them until

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they've felt like they have gotten the happy path for their parcel.

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I love it.

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The receiver experience.

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Fantastic.

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Okay, we're almost done.

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I have a couple more questions.

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First, I wanna know what's keeping you up at night?

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You know, tell me the truth.

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You've just branched, you've just launched a brand new company.

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We've got a crazy market and everything else in the world going

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on with it is crazy right now.

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What keeps you up at night, but what also gets you really excited about the future?

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There's really two things that, that keep me up.

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One are the

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unknown disruptions, and there's been quite a few the last couple years.

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There's been some major players that have gone out.

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There's been massive overhaul to the postal network with work share products.

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The tariffs.

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So these we're nimble company and we always find ways to, to kind of

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reinvent ourselves and, and extract advantage when there's disruption.

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But that it always keeps you know, somebody in my chair

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up at night and should.

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I think you're exactly right.

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I don't think, you know, I interview a lot of people and I

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hear a lot, disruption's the norm.

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You know, this is no longer like a, oh, we've got this one off.

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Life just seems to be crazy.

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So you gotta be nimble, you gotta be resilient, you gotta be flexible.

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And I think just knowing the pitfalls of integrations but as I said, we really

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got the team focused on those priorities.

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We're battle tested as far as integrations, this is our fourth

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one from a legacy ACI perspective.

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First Mile's been through a, a couple, so I've got a, a team of

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folks that are up for the challenge and, and totally committed locked

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arms and, and making this work.

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So I'm, that's what gives me comfort and inspiration is my team.

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These guys and girls are amazing.

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And that's, is that what helps you get up in the morning, gets

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you excited, is the people?

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Yes.

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Yeah.

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Just working with my team.

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I like working with the best.

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Wow.

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That's amazing.

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Okay.

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Any predictions for 2026?

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Yes, I do.

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So as I mentioned before, I, I think there's gonna be more

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demand for, for speed, reduced time in transit, lower cost.

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There's gonna be a lot of providers that that, that give that.

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It's gonna be kind of commoditized, I think at some point.

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I think there's a huge opportunity for any company that can provide a

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one-stop national solution for any business segment, customized pickup,

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rapid transit times with really robust, you know, receiver experience.

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Whoever can provide all that, I think is knocking on the door to success.

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But what I think is going to define the winner is how good

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is their receiver experience.

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That's what's gonna win.

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What I'm hearing from you, 'cause you focused, you talked earlier

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about the importance of the foundation, not getting distracted.

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And there's all the integration and the, and your, and your team and everything.

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But it sounds like to me, your foundation is the receiver experience.

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That's where we're gonna differentiate.

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I love it.

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I, it's huge and I agree and because the expectations are continuing to

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rise and rise and rise and people who set themselves about apart.

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Yeah.

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That's really gonna be successful.

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I love it.

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It has been so great learning all about FAST Group.

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I'm really, really excited to see where you go and what happens in 2026.

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Keith, if people wanna learn more.

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Especially, you know, you've had three websites and where,

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where do people go to learn about FAST Group to stay up with you?

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Your show is one good place.

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We are asking some big questions about branding and how we're

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positioning ourselves right now.

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So that will be revealed soon.

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Oh, good.

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Oh, I can't wait.

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I love branding.

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That's, you know, part of my wheelhouse, so I am gonna be

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keeping a close eye on that.

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Can people connect with you on LinkedIn?

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Yeah, absolutely.

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Okay, so reach out on LinkedIn.

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We'll include a link to where people can check you out in

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our show note, show notes.

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But it has been really exciting.

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I think our customers at EasyPost are gonna be excited

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to learn about FAST Group.

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I know our audience out there has been asking and wondering

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what's going on with this merger.

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So there's the answers to your questions, everyone!

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If you have more questions, again, feel free to shoot them

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over to me, over to Keith.

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Keith, again, thank you for being here.

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Any final words?

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Thank you so much, Lori.

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This has been a pleasure and the best is yet to come.

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Best is yet to come.

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See you everyone.

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