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How to Uncover Your Niche
Episode 14024th December 2021 • Confident Live Marketing Show • Ian Anderson Gray
00:00:00 00:47:07

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I met Martin back in 2019 at an event in London. He’s a successful international speaker - who’s in-demand and enjoys speaking at events all around the world in front of large numbers of people. But he had to get over his fear of live. Now, there’s nothing stopping him. 

In this episode, we’ll be talking about Martin’s live video journey and how he uncovered his niche and executed an aggressive marketing strategy encompassing traditional marketing, social media and in-person networking to capture intrigue and brand awareness.

Martin Buckland is a leading global Executive Career Management Practitioner an expert in managing and advancing the careers of senior business leaders, EMBA graduates and mining professionals.

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The Confident Live Marketing Show

The Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.

It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

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