Shownotes
During this episode of 'Operations Mastery', Marla highlighted the agency's project-based pricing strategy, which is carefully crafted based on thorough market research. She stressed the significance of maintaining a competitive edge and leveraging referral-based work to attract new clients. Marla also shared her positive experience working with two contractors and expressed her intention to hire a third before the year's end. She emphasized the importance of closely collaborating with contractors, and understanding their unique working styles and communication preferences to ensure timely project completion. Additionally, Marla and her team explored the advantages of utilizing AI and chatbots for content creation, as well as the potential benefits of attending networking events to expand their client base.
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