In this episode of The Black Letter Podcast, Tom Dunlap sits down with Steve Fretzin, a renowned coach for lawyers and host of the "Be That Lawyer" podcast. They explore one of the most challenging aspects of a legal career—business development. Tom and Steve discuss why many lawyers struggle to build a client book despite their legal brilliance and how the lack of a plan often leads to frustration and missed opportunities. Steve shares his insights on the importance of having a strategy, the role of personality in business development, and how even the most introverted lawyers can learn to succeed with the right guidance. Steve also opens up about his personal challenges and the pivotal moment when he realized the power of focus in his own career. Whether you're a lawyer, entrepreneur, or business professional, this episode is packed with practical advice on how to thrive in your career without burning out.