Ever been told you’re “too nice” to run a business? Yeah, I’m gonna call BS on that.

I can’t tell you how many times I’ve been told I lack the “killer instinct” to run a successful business.

All I can say is, I’ve been very happy with the success of Copyblogger and my other businesses. In this 15-minute episode, I talk about four “Naive Business Principles” that I think any business can profitably adopt — whether it’s a one-person show or an international mega company.

The principles are:

1. It’s all invented (so it might as well serve you)
2. Nothing matters more than people
3. Cluelessness can be an asset (if you do it right)
4. Naive is not an excuse for stupid

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The Show Notes

• I work one-on-one with a handful of clients on content and business strategy. If you’d like to learn more about that, you can follow this link: work one-on-one with Sonia Simone
• Want to join that writing challenge I mentioned? Here’s your first step: How to Beat the Boring Content Blues in 30 Days
• Here’s a summary (with buy links) for Ben and Roz Zander’s The Art of Possibility
• More on Seth Godin’s book Linchpin
• And here’s a discussion of Tony Hseih’s book Delivering Happiness