Introduction: In this episode of Small Business 101, host Howard Wolpoff continues the conversation on marketing strategies for small businesses, focusing specifically on how to engage and market to Generation Z. Howard is joined by guest Emanuel Rose, a marketing expert and author of the book Authenticity: Marketing to Generation Z. They delve into Gen Z's unique characteristics and provide actionable insights for small business owners.

About Emanuel Rose: Emanuel Rose is a seasoned marketer, speaker, and author known for his expertise in understanding and marketing to Generation Z. His book "Authenticity: Marketing to Generation Z" has been a valuable resource for businesses aiming to connect with this dynamic demographic. Emanuel's approach centers on authenticity and creating genuine connections with customers.

Key Takeaways:

Understanding Generation Z:

• Gen Z, born between 1997 and 2012, has grown up with the internet and smartphones, making them highly tech-savvy.
• Despite their constant connectivity, they often feel lonely and disconnected, highlighting the need for genuine human interaction in marketing efforts.

Authenticity is Key:

• Gen Z values authenticity and transparency. They are drawn to brands and influencers who are real and relatable.
• Businesses should focus on storytelling and sharing real experiences to connect with this audience.

Leveraging Technology:

• Utilize platforms like TikTok and Instagram to reach Gen Z. These platforms are where they spend a significant amount of their time.
• Short, engaging videos and interactive content can capture their attention and drive engagement.

Influencer Marketing:

• Business owners should consider becoming influencers themselves or collaborating with influencers who resonate with Gen Z.
• Sharing personal stories, community involvement, and behind-the-scenes content can build trust and loyalty.

Event Marketing:

• Creating experiences and events that resonate with Gen Z can be highly effective. These events don't have to be directly related to the product but should offer value and engagement.
• Examples include cooking demonstrations, car customization workshops, or community service events.

Consistency and Strategy:

• Consistency is crucial. Regularly scheduled content, such as weekly videos from the business owner, can help maintain engagement.
• A well-planned marketing strategy that includes testing different approaches and channels is essential for long-term success.

Conclusion: Join Howard Wolpoff and Emanuel Rose as they explore the intricacies of marketing to Generation Z. Learn how to harness the power of authenticity, technology, and strategic planning to connect with this influential demographic. Whether you're a small business owner or a marketing professional, this episode offers valuable insights and practical tips to elevate your marketing efforts.

Connect with Emanuel Rose: Discover more about Emanuel Rose's insights and strategies at:

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/
• Book: Authenticity: Marketing to Generation Z

Tune in and elevate your marketing game by understanding and connecting with Generation Z!