In the latest episode of the Women on the Rise podcast, host Jen Blandos shares some valuable insights for female business owners who are struggling to make enough money. Here are three key takeaways from the episode:

• Research is key: To effectively sell your product or service, it's essential to understand what you're offering and who your target market is. Doing your research will help you create a clear plan to reach your ideal customer.
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• Know your ideal paying customer: Be specific about your target customer's age, location, marital status, education level, income, and interests. This will help you understand what motivates them to buy and how to effectively market your product or service to them.
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• Talk to potential customers: While it's tempting to seek feedback from friends and family, it's essential to talk directly to your ideal customer. They can provide valuable insight that will help you refine your approach and improve your chances of making a sale.

By following these tips, female business owners can increase their revenue and grow their business. Tune in to the Women on the Rise podcast to learn more!