It’s really easy to slip into gimmicks when trying to position your business...
You sit down to come up with a unique selling proposition or value statement...
But it doesn’t feel unique enough…
So you decide to add something that might feel right or justifiable to you…
While to the market you’re speaking with, it just feels like a gimmick — a cheap and irrelevant ploy to get attention.
I noticed this in today’s Mailbox Monday question — and frankly, I felt addressing this was even more important than a direct answer to the question…
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My single biggest challenge today is deciding on a legit niche to begin my copywriting career in? Current thought is... I'm a Private Investigator who helps YouTube Health Influencers find lost revenue using the [BRANDED TERM].