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The Power of Strategy and Identity with Alex Brueckmann | Episode 165
Episode 1659th May 2024 • The Ben Morton Leadership Podcast • Ben Morton
00:00:00 00:47:42

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Welcome back to another empowering episode of The Ben Morton Leadership Podcast! In today's conversation, we delve into the dynamic world of strategy, transformational leadership, and leaving a lasting legacy with our, Alex Brueckmann.

Here’s some of what you’ll learn in this episode

  • How to have a positive impact as a leader.
  • What to do when people do not support the strategy
  • How to make strategic choices about what not to do.
  • Whether culture really does ‘eat strategy for breakfast’.
  • How the best mistake Alex ever made can help you be a better leader
  • Plus, lots more.

Chapter Markers (approx times)

(07:00) Overcoming the fear of not having all the answers and appearing ‘weak’ as a leader.

(10:15) The human impact of good and bad strategy.

(15:00) Defining strategy and agreeing what important words mean within your team.

(18:00) Deciding what not to do and asking the opposite question (to the obvious one).

(23:30) Does ‘culture eat strategy for breakfast?’

(30:00) The risk of creating a culture and set of values that do not support the strategy.

(34:12) Deciding which ’waves to surf’

(38:30) Can you future-proof an organisation, and will Amazon ever go bankrupt?

(44:00) The best mistake Alex Brueckmann ever made.

Work With Ben

Click here to find out more about the transformational leadership development programmes Ben delivers and hire him to work with your team or organisation.

Want to hire Ben as your coach or mentor? Click here to learn more.

Further Resources If You Loved This Episode

Episode 166 with Andy Lightfoot, CEO of Space NK – released on 16th May 2024. Listen here.

Alex Brueckmann’s Book - The Strategy Legacy – Buy it here. As an Amazon Associate, I earn a small fee on qualifying purchases.

Visit Alex Brueckmann’s website here.

More About Alex Brueckmann

Alex Brueckmann is an executive thought partner, strategy facilitator, speaker, and Wall Street Journal Bestselling author.

With his extensive expertise in strategy and leadership, Alex has made a profound impact on businesses around the world, from established corporations to burgeoning startups.

He is the author of "THE STRATEGY LEGACY" and "SECRETS OF NEXT LEVEL ENTREPRENEURS," two seminal works that offer invaluable insights into thriving in business while maintaining balance in life.

Alex's journey, marked by his dedication to continuous learning and development, is a testament to his commitment to empowering others to achieve their full potential.



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