We’re near the finish line. 3 out of 4 episodes down for our Digital Strategy series hosted by Matt D. and Joel Johnson, CEO and Founder of Mixtape, the game, and CMO of Full Scale. The two exchange nuggets of knowledge on how to strengthen the tone and voice of your brand message.
They give some tips on how to tweak your tone to make your message delivery sound exciting—even when your product is not (think, Geico Insurance). Joel breaks down the 3 C’s of Digital Messaging which will add value to the message you want to convey to your audience.
