Building a "Fireproof" Law Firm with Mike Morse
Episode 429th June 2021 • The Litigation War Room • Maxwell Goss
00:00:00 00:31:43

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On this episode, Maxwell Goss speaks with Mike Morse, a high-profile attorney known for his entertaining TV ads and his impressive wins on behalf of injured clients. Mike is the author of Fireproof: a Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable. Mike talks about how he went from being a true solo to becoming a household name. Mike shares some of his secrets for building what he calls a “fireproof” law firm.


“What is the lawyer’s biggest case? The biggest thing in their life is their law firm. And I don’t see the same preparation in running a law firm as I do running their biggest case. . . . Spend at least the amount of time running your law firm that you do on your biggest case.”

-Mike Morse


  • 00:18 – Introduction
  • 02:19 – About Mike Morse’s practice
  • 04:57 – The importance of delegation
  • 06:46 – Why Mike decided to write Fireproof
  • 08:26 – COVID’s impact on law firms
  • 09:12 – Mike’s television ads
  • 13:14 – The Jesus Moreno Case
  • 17:34 – Why Mike wrote Fireproof
  • 21:02 – Running a law firm like a business
  • 23:31 – The “Legal Jumbotron”
  • 25:25 – How Mike answers skeptics
  • 28:11 – Concluding remarks


Mike Morse is the founder of Mike Morse Law Firm, the largest personal injury firm in Michigan. Mike lectures across the country on the practice of law and how to build a successful law firm. Recently, he was named a #1 Amazon Best-selling author for his book on this topic, FireProof: a Five-Step Model to Take Your Law From from Unpredictable to Wildly Profitable. Mike also hosts a weekly podcast, Open Mike, where he shares advice on the law and brings important legal topics to the forefront. He is also involved with many charitable organizations including Project Backpack, a program he founded that provides free backpacks and school supplies to students in need.

Mike has received many awards and accolades, including being named one of America’s 50 Most Influential Trial Lawyers by The National Law Journal and The Trial Lawyer Magazine, Lawyers Weekly Leader in the Law, DBiz Top Lawyer, and Super Lawyer’s Top Rated Lawyer. Mike has also received multiple Golden Gavel Awards for his award-winning commercials and garnered coverage from prominent news outlets and renowned publications such as The Today Show, Huffington Post, and Lawyers Weekly. He is often featured as a legal advisor on local news broadcasts in metro Detroit.


Mike’s Book: Fireproof

Mike’s Podcast: Open Mike

Mike’s Award-Winning Commercials


The Litigation War Room is hosted by litigation lawyer Maxwell Goss. Max represents clients in intellectual property and business cases throughout Michigan and around the country, bringing forceful advocacy and creative solutions to every case he handles.


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