What if I told you that one real estate investor built such trust with his podcast audience that they handed $50 - $75 million without traditional sales pitches? Kevin Bupp started his Real Estate Investing for Cashflow Podcast in 2010, not to grow his business, but simply because he couldn't find the commercial real estate content he craved during his long drives. By sharing the raw reality of his deals - the successes, failures, and everything in between - he created such intimate connections that listeners felt like they knew him personally. When investors would approach him at conferences asking about his family by name, Kevin realised he'd accidentally discovered the most powerful trust-building strategy in business. This episode reveals how authentic storytelling and genuine transparency can transform strangers into high-value customers who are already sold before they even reach out.

Timestamps

00:01:00 - Why Kevin started podcasting (couldn't find relevant commercial real estate content)

00:03:00 - The unexpected business breakthrough (listeners asking to invest in his deals)

00:08:00 - How Kevin met his business partner through the podcast

00:13:00 - The $5,000 program with 100% podcast conversion rate

00:15:00 - Raising $75 million directly from listeners over 6 years

00:18:00 - The trust factor: "I feel like I know you"

00:25:00 - Kevin's advice for launching a podcast today

What You'll Learn

• How Kevin raised $50-75 million directly from podcast listeners without traditional sales funnels
• Why sharing business struggles and failures actually builds more trust than highlighting successes
• The counterintuitive reason niche podcasts outperform broad-audience shows for business growth
• How consistency and authenticity create such deep connections that listeners feel like family friends
• Why Kevin's $5,000 educational program had a 100% conversion rate from podcast listeners
• The simple strategy Kevin used to turn his Mobile Home Park podcast into his sole lead source
• How to build lasting business relationships by leading with curiosity rather than conversion

Resources

Guest Links:

• Kevin's wesbite (where you can get a free copy of his book): https://kevinbupp.com/
• Sunrise Capital Investors: https://sunrisecapitalinvestors.com/fund-4/
• Kevin's LinkedIn: https://www.linkedin.com/in/kevinbupp/

Podjunction Ecosystem:

• https://podjunction.com/
• Sadaf's LinkedIn: https://www.linkedin.com/in/sadafbeynon/

For the first probably year and a half, a hundred percent of the folks that

joined the Mobile Home Park Investing Academy were a direct result of the

folks that were tuning into the show.

The cool thing about that was it wasn't much of a sale.

It was a pretty expensive program.

It was a 5,000 program, but.

Basically the sale was them listening to, numerous shows they were already

sold by the time they reached out about, Coming on board for the program,

hey there.

This is Podjunction podcast, the show where business leaders share

how they use podcasting to grow, connect, and build their brands.

Today I'm talking to Kevin Bupp, founder and CEO of Sunrise Capital

Investors, which is a real estate powerhouse with investment spending,

mobile home parks, parking lots, apartments, and much more across the US.

He's also the voice behind the Real Estate Investing for Cashflow Podcast,

one of the top shows in its category, and he's the bestselling author of

the Cashflow Investor, both of which are part of his mission to help make

real estate investing more accessible.

Welcome to the show, Kevin.

I've been looking forward to this.

thanks for having me that off.

I'm excited to be here.

Awesome, Kevin, let's dive in.

What's inspired you to start the Real Estate Investing for Cash Flow Podcast?

Yeah, no.

Great.

Great question.

So, um, you know, I was the early adopter of podcast.

Uh, you know, this is, you know, spanning back to probably

2010 era, uh, 2009, 2010 era.

And so back when a lot of folks didn't even know what a podcast was.

Um, and, and what I found.

Back then I, I, I, I, I did a lot of driving for, for my, for my work

at the time, for my business, and, um, spent a lot of time on the road.

And so I wanted to occupy that time either with audiobooks or, or podcasts.

Right.

Just trying to, to educate myself and learn more.

Right.

I mean, what I found back, way back, this is way back then, uh, is that there, there

weren't, you know, there, there weren't many podcasts, uh, in the specific field

of real estate that I was really seeking.

Um.

And so, which is commercial real estate.

There were, you know, a couple handfuls of, of real estate investment

podcasts, but I kind of ran through all the ones that were relevant to me.

And I found myself in a situation where I was spending time listening

to content that wasn't relevant to me.

And so I thought that if I had that problem that, you know,

many others probably did as well.

And so why not just go out and, and, and start the podcast?

So that was really the, the, uh, the catalyst of actually starting the

show was that, you know, two things, you know, would come out of it.

Number one, I'd actually get to.

To, uh, um, uh, to, you know, talk to folks that, you know, had the relevant

information that I wanted to learn.

Folks that had maybe, you know, uh, a lot more seniority in the

occupation I was in had, you know, maybe decades more experience.

And that ultimately there were probably other folks just like me that wanted to l

listen to that right on, on the outside.

And so, you know, there really wasn't much of a, um, uh, there

wasn't much more than that.

It wasn't necessarily built around the business originally.

Um, it was just, Hey, how do I, how do I. Gain value and also

give value at the same time.

And, uh, if that's all that came out of it, I thought it was a huge win.

If I could spend one hour every week with a very, uh, successful

real estate investor in my field and ask them any question I wanted to

ask 'em, that, that was a huge win.

And on top of that, again, giving back value to, to, you know, to the, you know,

maybe hundreds or thousands of folks that, that might, that might tune in.

I didn't know who was gonna listen.

I didn't know if anyone was gonna listen, but I thought it was, it was worth a shot.

And so that's, that's really how it started.

But ultimately what I, what I learned is that.

As I, as I, um, as I, you know, went through the motions with

the show, um, you know, the first year, uh, I started getting a

lot of inquiries of of, of folks.

Reaching out and asking about my business, asking if they could invest

in, in deals that we were doing.

Um, and there wasn't a lot of resources out there on, on growing podcasts.

There weren't, you know, there, there, there weren't, there wasn't a lot of

information out there to, to really help me think through strategically how I

should be leveraging the podcast, how I should be leveraging the audience, how I

can be utilizing it to grow the business.

I was just having fun with it originally, but again, I started identifying, um, a,

a common theme and, and, and, and pattern that, you know, again, listeners were,

were reaching out, really intrigued by.

What I was talking about, but more intrigued about my business.

I, I would share just little tidbits of what was going on in

my day-to-day business deals.

We were working on the struggles, you know, the good, the bad,

the ugly, everything in between.

And, uh, and a lot of folks started reaching out, asking if they could vest.

And so that's, that's when it really, you know, the light bulb moment went off.

And I really started strategically putting the wheels in motion to,

um, to start trying to harness.

You know, that interest and actually help it grow our business.

So, but again, I didn't really have that intention in mind

originally when I launched it.

But ultimately that, that's what it turned into.

But it's never, the, the one thing that's never changed is that really we go on and,

and, and we, and we, and we host the show with the intent of leading with value.

You know, giving back, you know, things that, that, folks that are tuning in,

they're taking the time to listen, that can, they can leverage in their business

and utilizing their business and grow it.

Uh, Kevin, thanks so much for sharing that.

I love what you've said, especially the part about, learning from the

people that you're having on your show and also helping others that,

you know, maybe were like you, who wanted to have some questions

answered and to be able to get that

from your show.

I think that's fantastic.

And also you talked about.

Sharing everything on the show, the good, the bad, the ugly.

And I think that would really help for, um, those listening in to be able to

resonate with you and your business and what, what you're trying to achieve.

Yeah, yeah.

You know, Sadaf, and what I, and what I've found is that, you know, over

the years there's been many, many individuals that have reached out,

thought about, uh, starting a podcast.

Um, you might have trepidation my, my, you know, one of the

bigger concerns I've found, if so long as they're not, you know.

Afraid or, or don't have trepidation about being on the mic, being on camera.

Um, the other trepidation is that they feel is that, you know, there's too much

competition, you know, to today it's very different than what it looked like 14.

Um, or not 14, 11 years ago when I, when I launched my show, there

definitely weren't as many podcasts.

Um, you know, there wasn't as much competition, so that

was a huge benefit for me.

Um, today it looks a little different, right?

There's lots of other shows out there that are probably speaking.

And, and sharing the same type of content information.

And, and, um, you know, what I, what I have found over the years

is that you could take a hundred people that are actually sharing the

same story, the same content, and.

Your voice is out of the other 99 individual.

Your voice is gonna resonate with a particular, um, audience set.

Um, they're, they're gonna listen to the other 99 and realize that

they like hearing it come from you better than the other 99 individuals.

So all you, that's all you need.

You need that tribe.

Don't, don't ever hesitate to start a show because you feel like there's already too

many other shows that are similar to what.

What you envision, because I can promise you that there's, even if it's

hundreds, thousands, hundreds, thousands, millions, there's folks out there that

actually wanna hear it coming from you.

They want to hear your personality.

They want to hear your voice, and it's gonna resonate with them, and they're not

gonna listen to the other 99 that have the same maybe similar type of content.

Yeah, a hundred percent.

And you're right, it is about those maybe, you know, 50 people that tune

in and listen rather than the 50,000 downloads that you might, you know,

that it's, it's comparing those two

things and you want those people that will resonate with what you're saying.

Yeah.

You know, I, I think the other important thing, it's about having fun.

I think if you go into this.

And the only intention you have is to grow your business from it.

Like, it's, it's, it's, it's, you know, a 1, 1, 1 frame of thought is that I'm

going, I'm only doing this podcast because I heard that it's gonna be good for the

business and otherwise I wouldn't do it.

I don't have an interest in necessarily talking about certain things and recording

it or interviewing folks, but I'll do it because it's gonna grow my business.

I think that's the, the, the wrong way to approach it.

'cause there's many times, um, it's a lot of work.

Number one.

It's a lot of work.

It's a lot of energy that you're gonna put into a lot of resource.

It's not just a matter of getting on the mic and you know, maybe if you're,

if you're just, you're excellent with your thoughts and you can get on and

speak for 30 minutes about a subject,

you know, some subject matter and not have to go and edit it and you know,

which is very few and far between, right?

So it's gonna be a lot of work and I think if you just go on with the, you know,

the one, one train of thought, then I'm just gonna do it to grow the business.

But I probably don't, I really don't enjoy it.

I'm not excited about it.

I think, I think you might.

Need to think otherwise about stirring a podcast.

Um, I still have a lot of fun, um, with doing, I love meeting other individuals.

I find that I, I get to ask authentic questions that I'm curious to know myself.

The answer is to myself and, um, and, and again.

And so I feel like I, I gain value for every show that I

do, every interview I have.

In fact, you know.

My business partner today, we've worked together now for

I think going on nine years.

We've grown a, a pretty significant size organization together.

He's, he's the other half of Sunrise Capital investors.

I literally met him through one of my show.

He was a listener of my show and I met him through that podcast.

And so, um, you know, you just, you never know who you're gonna meet on

the other end, um, and ultimately what type of value they're gonna bring to,

to your life and to your business.

So.

Wow.

That's very cool.

You've got, you've got some great stories, Kevin.

Yeah.

One of the things you were saying about the longevity, I a

hundred percent agree with you.

'cause I think it really does have to be fun.

It can't just be for the sake of the business.

It has to be something you really, really enjoy, um, and act.

Actually, the other thing I was thinking about what you're saying is that

your podcast is actually quite niche.

It started off in quite a niche area, didn't it?

It did, it did.

I mean, it's, um, I, I, I guess you could, I mean, commercial real estate, um, is,

is uh, it's niche, but it's also, maybe you could argue that it's also broad

nature encompasses a number of different types of, of investments in asset classes.

But, but it is niche within the entire real estate empire or real estate world.

So, um.

Hmm.

But you know, I, I, um, um, I, I, I, I started a, a second podcast.

Uh, I, I no longer, it's, it's still on, you know, iTunes

platform and Spotify and all that.

Um, I ran it for, I, I launched it in 2016, and I think I did,

you know, rel uh, you know, new content for about three years.

Um, and it was, it was very niche.

It was called the Mobile Home Park Investing Podcast.

Uh, mobile home parks are, are one of the.

You know, specific niches within the commercial real estate

world, and so incredibly nichey.

Um, and that's all we talked about.

Were were investing in mobile home parks.

And I, again, I ran that for three years and, and what I found is that.

You know, that one, um, it, it didn't get nearly as many downloads

'cause it wasn't as broad in nature.

It didn't get nearly as many downloads.

But the, you know, the, the folks that were listening in, they were

100% interested in what I was talking about, what we were sharing.

Otherwise, they would go find another show to listen to.

I mean, they were, uh, intently, uh, interested in, in, in what we

were talking about as it relates to mobile home park investments.

And so I honestly, I, I, I personally feel.

If it's for a business sense, if it's truly, um, if you're starting a show

specific for a business, I think the niche year you can become the better.

Hmm.

you're really going to have that, your real tribe on the other end listening in.

Um, otherwise, you know, the, you know, the broader general

nature audience, it's good.

But, you know, it's, it's really hard to base your success off of downloads.

I do think when you're really nichey.

If the number of downloads you're getting, like those folks that are tuning in, I

mean they are really interested every day, probably what you're talking about

and as it relates to your business, but also how it might impact their business,

the things they can integrate into their business that they learn from the show.

Yeah.

No, that's, you're absolutely right.

Your other podcast, you said it ran for three years, is that right?

Yeah.

Uh, as far as like new content, I think we did about a hundred, 130 episodes.

Um, and then it just, it was too much, you know?

It was, it

To do

lot of work.

Yeah.

To do both.

To do both.

Um, and, uh, and so we still, it's still out there.

It still continues to get downloads.

Um, you know, we're still known for that show.

You know, when I go to industry conferences, um.

I'm, I'm literally, I'm known.

Uh, there was the very first podcast in that particular

niche that that came about.

And, uh, so a lot of folks know us or me, uh, and or your organization,

uh, because of that show.

You know, if they were just getting into the industry, a lot of 'em would

go listen to those shows and try to learn as much as they could about,

you know, this particular niche.

And so, uh, it still carries a lot of benefit.

Us just keeping those old, uh, episodes out there.

A lot of the information is still relevant, um, as it relates to

maybe operationally and, and, and running mobile home parks and

investing in Mobile Home Park.

It's still relevant information, so it continues to kind of chug along.

And that's the cool thing about podcasts.

It's all evergreen.

You know, whatever you put out there, it's gonna, it's gonna linger out there

and the, uh, the pod sphere for, uh, for many, many decades, which is, uh,

which is positive, which is a positive thing if you're putting out good content.

Yes.

And I love how you're saying that it's still point, it's

still pointing people back to you

as they discover it.

absolutely.

Kevin, you've also built some educational resources like the Mobile Home Academy

and written that, um, the bestselling book that I mentioned earlier.

How does the podcast tie into that broader strategy of educating your investors?

Yeah, so that was one of the, uh, that was one of the original

reasons that we launched the Mobile Home Park Investing podcast.

It was really, it was tied around the educational program that we, we,

we would no longer offer that type of training or educational platform.

Um, and so, you know, the reason that we stopped doing shows on that,

and number one was a lot of work.

Number two, we stopped, you know, offering educational resources,

uh, that were tied to that.

But it was huge.

I mean, literally, our, our, um.

I mean, at least for the first probably year and a half, a hundred

percent of our, of the folks that joined the Mobile Home Park Investing

Academy were a direct result of the folks that were tuning into the show.

I mean, that, that was the, yeah, that was the, that was the sole lead source.

We didn't do any paid advertising or marketing.

It was only the podcast.

And so the cool thing about that was it wasn't much of a sale.

Um, when it came, it was a pretty expensive program.

It was a 5,000 program, but.

Basically the sale was them listening to, you know, numerous shows meet.

They heard, they knew what I was talking about.

They knew I intimately knew the business well.

I shared a lot of case studies of, of, of properties that we were buying,

that we were investing in, that we were making, you know, great money on.

And so that was a sales, I mean, it wasn't a sales pitch, but like for them,

they were already sold by the time they reached out about, you know, you know.

Coming on board for the program, spending $5,000.

I didn't have to, I didn't have any sales guys.

I didn't have any, I didn't have to sell them anymore.

Either they were a fit or they weren't.

Either they were ready to pull the trigger or they weren't, which was,

uh, which was a beautiful thing.

So, um, yeah, no, so that, that was a huge benefit of having that

show of, uh, being able to lead folks, just have a, a lead funnel,

Mm-hmm.

uh, that, that led them to the educational program.

Yeah.

So I remember earlier when you were, you were talking about

your show and how it started.

You said that you weren't trying to be strategic, you were just trying to

learn and help others like you learn.

At what point did you realize, you know, this actually is really helpful for my

business and what I'm trying to achieve?

Yeah, within the first, like two to three years, um, we

really started to leverage it.

And, um, you know, we, we, we put together a, uh, an investment platform

that allowed, you know, uh, accredited investors, you know, the folks that

were tuning in that had a, you know, certain, they met a certain criteria,

um, they could invest with us.

So they won to invest alongside us and our deals that they could.

And so, you know, in that first two to three years is when we

really started to leverage it.

And I would say that over the, you know, over the first, um,

you know, from like year two.

To year, probably seven or eight.

Um, we heavily leveraged it.

Um, the audience for those that wanted to, again, invest alongside us, and

I don't have the exact number, but you know, directly from our audience.

We've probably have raised somewhere in the, the neighborhood of 50 to

$75 million, um, directly from, from those that were tuning in

because again, I was in their ear.

Hmm.

days, weeks, months, or sometimes years.

And they got to understand me as an individual.

I, a lot of times I would, I, I was very transparent.

Should I talk about my family, you know, share again, the good,

the bad, the ugly, the business.

And they got to know me intimately.

And so when it came.

Time for them to make a decision if they wanted to invest with our company.

They already, there was already a trust built.

And so a lot of that capital funneled in, again, without much of a sales pitch.

It's like, Hey, you know what we're doing?

You've listened to me for many years, you know that we've been

successful in this, this niche.

Um, and they're, you know, ready to, you know, hand over capital

and say, I wanna invest alongside you guys and do what you're doing.

So.

Um, I'd say that, you know, so, you know, after year one is when

we really started to leverage it.

And, uh, and really it was pretty simple.

I wouldn't, I wouldn't go on a long barrage with a sales pitch.

I would simply, you know, do a little plug, uh, a lot of times in the first

five minutes of the show, um, sometimes it was just in the form of the introduction.

I'd kind of, you know, weave it in to the introduction about maybe an opportunity

we have and how to reach out to us.

Sometimes I would just record a little, you know, 45 second.

Um, audio bit and I would slice it into the show as like an advertisement,

you know, our own advertisement,

but that's really it out.

Outside of that, I didn't, I didn't do a lot of heavy promotion.

Um, it was just a little bit just to, you know, create, you know, interest and,

uh, and I let it roll from there, but it, it, it was incredibly successful.

Yeah, it sounds it, it's, it's amazing actually.

And once, um, so with your strategy, did you have some kind of pipeline once they

showed interest in some of the things you advertised on your podcast in the intro

or throughout, did you have something that they would then do once they got in touch?

What did that look like?

Yeah, I mean, it was, it was, uh, it wasn't very elaborate,

uh, in the beginning.

Today our, our funnel and our pipeline, um, and our process looks much

different than it did back, back then.

Um, but literally, it, it, it took 'em to, uh, I believe, uh, just a

pretty simple landing page with some additional information where they

could put their contact information in.

And then literally from that point we had one, uh, my business partner was

the guy that was our investor relations.

A person, he would basically pick up the phone and he would give

them a call and have a conversation with them about next steps.

But that, that was the funnel.

Um, not much of a funnel, but that, that was it.

Um, today it looks a little bit more elaborate than that because, you know,

today we don't, we don't only have, you know, what I would classify as warm leads

coming from our, from, from the show.

Um, some even hot leads, but you know, we also do a lot of.

Paid Facebook advertising, you know, advertising on

Instagram, um, things like that.

And so cold traffic that also comes in.

So we have much more of a elaborate funnel that they have to work their way

through when they come into our ecosystem.

Yeah.

Yeah.

No, that's, that's cool.

I, I really like what you said about people, um, listening to you over

time and then growing to trust you.

It's that no, like trust factor, isn't it?

And it

really came through when you were telling your story.

Well, I think, uh, you know, it's funny 'cause you know, verbatim, um, a a lot of,

a lot of times we'd, I'd get, you know, not myself, but um, uh, Brian would get

on the phone with maybe an investor or if I ran into one of these investors at a

conference, um, or an association meeting, they'd be like, I feel like I know you.

How's Joanna doing?

You know, how's Jackson doing?

You know, your Sunday would, they would, they would, they would mention

intimate things that I probably shared on the show, but they're like,

I literally feel like I know you.

How was your vacation to so and so?

You know, last year I've been there before.

That was awesome.

And, uh, which is interesting.

I don't know anything about that.

But then you know everything about me and, uh, and again, it just

built that, that obedient trust, which, um, I mean, that's priceless.

hmm.

Yeah, for sure.

Kevin, what were some of the biggest challenges you faced

when you first started out?

I think just consistency.

You know, in the beginning I, I didn't do a lot of, uh, probably

for the first year and a half to two years I didn't do interviews.

Interviews are are a lot easier.

Um, not as much, uh, preparation for 'em.

Um, so in the first year and a half, and I don't know how long, roughly

a year and a half, I would just do.

Freeform content and,

Hmm.

that was difficult.

You know, I would, I would, you know, in order to put together what I felt

was a, a very high quality, you know, 30 to 40 minute show, it would take

me hours and hours of preparation, um, to do it correctly and to, to

share what I felt was, you know.

You know, good content, but like in a very concise manner.

Um, and not just ramble.

And so that was, you know, obviously that, that became, it was, it was a

major investment of time in the beginning for me, uh, until I figured out better

systems and better strategies and, and how to do things more efficiently.

Uh, that was a big challenge.

Um, but I, I saw, I saw it as a long-term investment.

I was playing seeds and so I was okay with it.

I was okay.

I saw it as a, you know, as it just a time investment and it was gonna,

you know, pay dividends, you know, potentially many years down the road.

I'd say the other one was, uh, I didn't, I didn't have much of

a budget when I started my show.

Um, and, uh, and so I did a, I learned how I do all the editing myself.

I'm not a, you know, I'm, I'm, I'm, I'm not.

You know, tech, tech is very comfortable with me.

However, I had never, you know, edited a show before audio

clips, anything like that.

And so, you know, it got to a point where I was not burnt out, but like, it's a

lot, you know, I was booking my own shows.

Um, and so

consuming.

yeah, book, you know, reaching out to folks, doing follow up.

Um, uh, that's when I started doing interviews.

I started reaching out to folks myself doing follow up and all that.

I was editing my own shows.

And so I think just, you know, I think there's a risk of burnout.

Um.

Even if you're hiring folks to do all that other stuff, just doing the shows

themselves, like, you know, just, you have to know that it's a long-term game.

Uh, you might get a, you might get really lucky and get a pop in the,

in the beginning, but just know that it's a very long-term game.

Don't, don't get caught up in the downloads.

I, I, I found myself doing that.

I didn't even know what was.

I didn't have expectations.

I didn't, um, and I didn't know what was deemed to be a successful show

based on the amount of downloads and what was not successful.

But I would find myself looking at downloads on a daily basis,

you know, after I did a show.

And, uh, and then at some point I just, I haven't, I haven't logged

in and looked at my downloads for probably a couple years now.

Uh, 'cause I just don't feel like that's relevant.

Um,

but I, I think that just, I think burnout's a big, big risk.

Um.

As far as challenges, um, outside of that, I mean, I've had, we've had a few

other technical glitches over the years as it relates to, and this is before

Spotify really, you know, uh, became a major competitor for, uh, for Apple.

But we had a few, we had a few glitches over the years with Apple.

I think there's, you know, there, there was big risk with that really being the

sole platform that got 99.9% of, uh, of, of, of, of, Uh, podcast listeners.

Um, and uh, we had some miss, I think, uh, a couple misspelled words

and, and like our, our, our one misspelled word in our, our title, um.

Uh, and we got flagged for it, like literally five years into this thing.

And we were number, our two podcasts were number one and three, if you

typed in real estate investing.

We were like way up in the charts.

And, uh, and they took both of our shows.

Now both shows had a, a misspelled word in the title, and instead, instead of

shift, S-H-I-F-T, the F was missing.

And so it's, it had a. It had a bad word in there and, and they wouldn't tell us

what it was or why they were flagging us, and I didn't know what to fix.

And they took both shows down.

They removed both shows from the platform for about a month.

Um, that was a big challenge for us.

We lost our, our ranking, got 'em back up finally.

And, um, but, you know, I think, uh, it comes along with the territory, but, uh,

Yeah.

so we slid from like number one down to like number 28 or something

like that, um, in, in the charts.

So.

Wow.

Wow.

Um, do you batch record now to help as

far as burnout goes?

Yeah.

Yeah, I do.

I, I do it one day a week.

Tuesdays.

Um, I typically record anywhere from, you know, you know, light to maybe, uh,

I always have two to three scheduled.

You know, sometimes, uh, you know, one might only happen, maybe

they have to get rescheduled.

But normally I do it all on Tuesdays, back to back to back.

And I, you know, on a good Tuesday I'll do three shows, um, you know.

Most of the time.

Uh, and then, you know, unless someone reschedules, it might be one or two.

But Tuesdays I do it all.

And then we do have a team now behind us.

I don't do, um, I'm not involved in any of the editing or, you know, doing the

creating shorts or, you know, getting it put up on the various platforms.

Um, so that, but that, that took a lot, many, many years before we

really built the team behind it to, to help us keep consistent with.

So now it's a lot easier now, now it's truly just me prep,

you know, preparing for.

Uh, for the shows, uh, I only do interviews now.

I don't do original content.

I just, again, I, I found that, um, I can, I could prepare for, for an interview.

It take, I, I normally take about an hour, uh, the hour before and I do

research on the guest, uh, spend quite a bit of time really crafting, you

know, the questions I want to ask.

Um, and, uh, and so on any given Tuesday, I basically dedicate roughly, you

know, six to seven hours on research.

And then, you know, doing those three interviews.

Yeah.

So does your team do pre-calls with the guest or do you just go straight into it?

We don't, uh, well, the only time that we'll do a pre-call is if I can't.

I, I, you know, I, I, I, whatever for whatever they've provided us,

I really still can't get a firm understanding of who they are, what

they do, what their background is.

You know, it's kind of, it's kind of muddy, you know?

Um, and so then, we'll, when, then we'll request a pre-call.

But, uh, typically no.

And so I, I, I do think there's a lot of benefits to having

a pre-call no matter what.

'cause there's been times where I've done an interview and I

haven't lo I, I haven't, um.

Posted it because it just was a bad interview, or I felt that maybe the

guest was even misleading with what their bios stated versus what they've really

done, you know, uh, professionally.

Uh, but that, that's few and far between.

It doesn't happen often.

Hmm.

Kevin, if you were, if you were launching your podcast today, how

would you do things differently?

Yeah, that's a great question.

Um, you know, I, I, I think there's a. I think there's a lot more

resources today to, to really help you create strategy around it.

I'd probably leverage AI even, even as it relates to just strategy, doing research

on the, you know, the, the marketplace.

Like where, where there might be a void that I can fill with, with my show.

How can I, you know, help myself, help, help set myself apart from the, you know,

thousands of other shows that might be out there at the similar, similar content.

Um.

But you know, I, I, I, I think it all goes back to the fundamentals.

I, I, I don't know if I do much differently, you know, there

might be some different tech and things like that I would use.

Um, I might consider hiring somebody, um, or, you know, one or two people on a,

on a team, uh, to help with some of the.

The nuance parts of it.

You know, just help booking of shows help, you know, with editing, um,

post-production, all that kind of stuff.

Uh, but aside from that, I, I think the basic fundamentals of just

doing it for the right reason, I don't think that's changed.

You know, just, you know, be honest with yourself.

Know that it's gonna be a commitment, um, and know that you're doing it

for the right, right, right reason.

It's not solely just to benefit your business, because I can

promise you if that's the case, then your listeners are gonna know

that they're gonna pick up on that.

'cause you're probably gonna do a lot of self-promotion.

You know, it's not gonna be authentic.

Uh, so just make sure that you're doing it for the right reason, that

you got the right frame of mind and uh, and then have fun, you know?

So, but outside of that, I don't know if I'd do much different.

Hmm.

No, that's great advice.

I think you're absolutely right.

You have to be able to be in it for the long game and as you say, have fun.

Yeah.

Yeah.

There's lots of shows.

You go, go, go search, uh, you know, apple or Spotify or wherever you listen

to podcasts and you'll find there's a lot of shows out there that maybe had.

10 episodes, 15 episodes.

20 episodes, right.

They hosted it for a year and um, and, and my guess is that a lot of those,

and may maybe life happens, right?

Sometimes, but a lot of those were probably folks that had

unrealistic expectations.

They were gonna launch the show, they were gonna get flooded with interest

and whatever it was that they were promoting, whatever their businesses.

They watched the downloads, you know, on a weekly, on a monthly basis,

uh, they watched their funnel, which no one was coming into right away.

Um, and ultimately they decided that it wasn't worth their time or

energy to continue on the podcast.

And, uh, I think that, again, I think setting unreal unrealistic

expectations, the front end and only having the sole purpose of doing the

show is to benefit your business.

I think that's the wrong approach, and I think a lot of those that burnt

out or stopped after a short period of time probably fit in that bucket.

Yeah.

I, yeah, I think if you're wanting to grow it organically, you have

to be in it for the long game.

'cause it can take up to three years before you actually start

seeing momentum come from it.

Yeah,

Hmm.

Um, I think the only other thing I would, uh, you know, maybe consider

is, and I've seen this, we have not leveraged this strategy, but I've seen

a lot of other shows where maybe, uh, you know, I guess you, there was a show

that started right around the same time as mine in, in the real estate space.

Um, it's called the Best Ever Real Estate Investing podcast.

Uh, Joe Fearless, he's a good, good friend of mine

and, um, he had great success in the beginning as well.

I think he's, I think it's literally, I think he launched

it within a few months after I've launched mine back in, uh, 2014.

And, uh, he no longer, um, hosts the show.

Uh, he used to do.

It was a, it was the first ever daily show.

So he would do seven episodes, um, you know, a daily show, literally seven days

a week, 365 days a year, which is crazy.

But he would just do batch recordings, right?

He would, he would literally record, you know, seven shows a

week, or maybe eight shows a week.

But what he is done over the, uh, over the years is he's found co-hosts to come on.

And now they've kind of broken up that it's still a daily show, but he's got,

um, you know, basically seven other different individuals that he, that

he basically found and curate himself.

Um, a lot of others that weren't podcast hosts already, but he felt

they had, you know, subject, um, uh, subject matter education, you know,

uh, knowledge on particular areas of the business that he felt would

be valuable to the listener base.

Slowly over time, he started bringing them in.

So I would, maybe, if I was looking to a show and I felt like I was an expert in

a, in a particular subject matter, maybe even reach out to an existing podcast and

see if maybe you can be a, you know, kind of be a co-host, uh, on one of the days

where they don't currently post shows.

And maybe that'd be a way for you to get in and actually leverage someone else

that's already got a platform built.

They've already got a listener base out there.

And then maybe that could be your launching pad, right?

Uh, or you might just find that that's better.

It's better for you to be, you know, doing your show there than, you

know, kind of starting from scratch.

So I'd probably poten, I'd try to take that approach.

Uh, and I think there's enough podcasts out there, and if you're

really good at what you do in your particular niche, and you can.

And you can, uh, um, um, you know, really sell a, an existing podcast

on, on your, that you're, you are the number one authority in

your particular subject matter.

And that's gonna, how this is gonna benefit their audience.

I think that you have a good chance of actually taking that route.

And so I think that's, it's kind of hacking a little bit, right?

Like,

uh, podcast hacking to get your way, um, into the podcast sphere.

Yeah.

That's a really cool idea.

It's like, um, it's halfway, halfway point, isn't it?

And you can fi, you

could even figure it out if you wanna carry on or not, and

then do your own from there.

That's

Yeah, you can still have your own brand.

I mean, you can still, you know, you got, you got your own personality, um,

maybe you're underneath someone else's brand, but like you could still, you

know, leverage your own, your name and again, your expertise And, uh, and

again, perfect way and perfect launching Pad to, to get yourself out there.

Yeah.

Yeah.

Kevin, what's next for your podcast?

Any new goals or directions you're exploring?

No, I mean, I don't know about new directions.

Hmm.

you know, um, you know, we always try to.

Take a look at it strategically on an annual basis and, you know, look at

the questions we're asking, look at the guests we're, we're having on the show,

trying to ensure that, you know, we're seeing relevant to our audience and

that we're producing the, you know, the best, uh, interviews possible.

I think the only other big change we have coming is, uh, and we've been talking

about this for a couple years, is, uh, my, my business partner, uh, Brian

Spear, he's actually, you know, he is, been wanting to launch his own podcast.

Again, pri back to our conversation to what we just talked about, like,

of getting on someone else's show.

I think that we've agreed that instead of him launching, um, his

own individual show, which, you know, he, he's incredibly intelligent.

I think he's got a lot of great things to share.

I think he would find better leverage if he just literally

did one of the days on my show.

And so that's what we intend to do, um, that will be launching

here in the next couple of months.

So we're just kind of ramping up to that.

And, um, and then at some point maybe he'll have his own show that

kind of spawns off of that, but ultimately he's gonna be coming on.

And so instead of us doing, just right now, we do two shows or two,

uh, um, yeah, two episodes a week.

We'll be doing three episodes a week, uh, here in the next couple of months.

So excited about that.

Yeah, that's that's a really great idea.

It's fantastic.

Yeah.

Kevin, if you had to sum up what podcasting has taught you about business

or even about yourself, what would it be?

Hmm.

Yeah, that's, that's a great question.

Um, I mean, about business, I, again, I, you know, for me, I, I, um, it's,

it's helped me accelerate my knowledge, um, within our industry, you know,

significantly, again, I, I've, I've been able to basically, you know, folks go out

there and try to find a mentor, or they have mentors throughout the, throughout

the years, and I, I would probably, maybe not every single person I've

interviewed, uh, maybe had a lot more.

Expertise than I, but I would say that probably 10 to 15% of 'em were light

years ahead of me, you know, had been in the industry for decades and decades.

And so, um, I think it's really helped me fast track, you know, uh,

my success in, in this, uh, in the industry because I've been able to ask

the hard questions, the, the authentic questions, the ones I really have, right?

Like, of, of, of struggles that I was having in my

business at that point in time.

And so, um, that's priceless, you know?

And, and a lot of those relationships.

A lot of those relationships, um, I've been able to, to keep even after the show.

And so, you know, it, it just creates this connection, this personal connection

with these folks that you're interviewing that, you know, they kind of open the

door up to, Hey, Kevin, if you've got, I appreciate you having me on the show.

If you have any other questions after the fact, like, here's my

email, here's my phone number.

Feel free to just reach out, you know, more than happy to help you out.

And, um, so that's huge.

Again, um, that's just, you can't put a price tag on that one.

You know, the, the value of that network that it helps you

Yeah.

Yeah, absolutely.

Kevin, this has been such fun.

Thank you so much for being so candid and for sharing your insights with us.

It all.

Thanks for having me on the show.

It's been a lot of fun as well.

Thank you.

Before you go though, if listeners want to learn more about you and your

work, where should they go to do that?

Yeah, you can learn about, uh, our company, Sunrise Capital Investors.

You can go over to investwithsunrise.com.

Learn about who we are, what we do, how we do it.

Um, I've also got my, my own website where you can listen to my Real

Estate Investigator Cashflow podcast.

You get a copy, a free copy of my book that Sadaf had mentioned.

Uh, and that's kevinbupp.com.

And then, you know, lastly, I'm pretty active on social, uh,

very active on LinkedIn, uh, active on Facebook and Instagram.

And um, and, uh, I like to say my last name is unique enough, uh, Bupp, BUPP,

that if you type in Kevin Bupp in LinkedIn or Facebook or Instagram, I'm pretty

sure I'm the only one that pops up.

Oh, awesome.

Perfect.

Thank you so much.

To those listening, all the links that Kevin has just mentioned can

be found in the show description.

And if you've been wondering how podcasting could support your own

business growth, I really hope Kevin's story has inspired you to explore the

spaces that others might be missing.

Well, that's it for today.

Thank you for listening.

Please do reach out if you have any feedback about the show

or would like to be a guest.

I'd love to hear from you.

I'll see you next time.