For over 2 decades, Pat Miller‘s favorite part of strategizing and positioning events with radio stations and digital brands like WTMJ and WKTI in Milwaukee has been bringing big ideas to life. Through Idea Coach, Pat helps small businesses find clear and competitive advantages to grow through understanding their audience, authentically connecting with them, and getting the attention needed to drive sales. This episode is sure to create an “Aha!” moment for business owners listening in.