Steve Folland - No excuses. Start creating video content for your business - MAF227

My guest this week is Steve Folland, and we talk about using video content to engage your customers.

It’s a terrific way to build trust but many people don’t do it because they think it’s too hard, or they need expensive equipment, or they just don’t think they look good on camera.

We chat about why there are no excuses for not doing video content.

Welcome to episode 227 of the Marketing and Finance Podcast.

We chat about:

• Why video content is important for small businesses
• How video can build trust and create a customer relationship in advance of a meeting
• Debunking some of the myths around video equipment and production
• Behind the scenes video versus higher production quality shows
• Animated video as an alternative to live action

Who is Steve Folland?

Steve helps businesses make the most of the power of video & audio, from marketing to innovative learning and development.

He helps them make sense of it all and make the most of it all to win pitches, explain concepts, teach, inspire, excite... above all, communicate.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk