In this episode, we chat with Tik Tok’s Product Marketing Manager, Mathew Sedze, and pick his brains on what it’s like launching products in emerging markets, based on his experiences doing just that for both Tik Tok and Facebook. He shares his key lessons for PMMs working in emerging markets, the challenges he’s encountered, plus his top tips for success, and heaps more.
"With a lot of emerging markets, the nuances that exist require you to rethink, and approach it as if you were launching a new business. Does the unit economics make sense? Can I charge it to the same price point as I have it in international or another international market?"