Shownotes
In this episode of The Operations Mastery Podcast, host Nick Verity interviews Gina Boedeker, CEO of The Boedeker Group, a market research and insights company specializing in customer research, feedback, and marketing analytics. Gina shares insights into the company's seven-year journey, focusing on their expertise in the educational technology space. They delve into the market research process, emphasizing the importance of asking the right questions to obtain valuable insights for clients. Gina discusses the evolution of her team, highlighting the pivotal moments in hiring, delegating, and systematizing operations. She stresses the significance of prioritizing strategic focus over micromanagement and recommends the book "Traction" by Gino Wickman as a valuable tool for entrepreneurs implementing the Entrepreneurial Operating System (EOS). The episode concludes with Gina's advice on building a successful business, emphasizing the importance of delegation, hiring experts, and implementing effective systems for growth.
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