Shownotes
If you've noticed that what used to work in your business isn't working the same way anymore, you're not imagining it. The market has shifted, and the playbook that got people to multiple six figures in 2019 and 2020 is not the same one that gets them there now.
This episode is an opinion piece, not a step-by-step. I'm sharing what I'm seeing behind the scenes of the 20 businesses I work with closely, what's changed, what still works, and where you actually need to shift.
In this episode:
- The Blockbuster moment happening in the online space right now, and why pivoting to AI offers isn't the answer most people think it is
- Why the classic lead magnet, webinar, seven day cart open playbook can still convert highly, but only if one thing is in place first
- The single biggest difference I see between launches that are converting and launches that aren't in 2026
- What audience warmth actually looks like, and the client example with six and seven percent email click rates that proves it
- Why I don't think online courses are dead, and what the ones that will survive all have in common
- Circle back sales, what they are and why they're quietly becoming one of the most effective strategies in my clients' businesses right now
If you want to learn exactly how circle back sales work and how to optimise your launches for this market, come and join me at my free workshop. Check the show notes below, head to launcheasylife.com/workshop, or DM me on Instagram and I'll send you the details.
Links + Resources
