Today we have found and CEO of BioLift, Eli Faraggi on the episode. Eli is in the food technology field and created an ingredient that is an alternative to coffee. This ingredient can go in food and drinks, and is natural and healthy for the body. He talks with us about how he transformed his idea into a profitable business creating success after years of trying different avenues. Eli discusses the challenge of bringing a product to market in the United States while living in Israel. Tune in for some great information and to hear an entrepreneur full of tenacity.

IN THIS EPISODE:

• [4:40] Eli tells us about what he did before creating BioLift and how it came to be.
• [5:26] What is food technology?
• [9:15] How did Eli get from understanding the research to starting a business?
• [15:18] What is the ingredient that provides energy in his products?
• [17:34] How did Eli transform his idea into a profitable business/product?
• [22:02] Who does the distribution in the United States for BioLift?
• [23:33] Why has created the success for BioLift?
• [25:32] How do they produce the BioLift?
• [26:30] Where can people buy BioLift?
• [28:20] How was Eli able to fund his business across 13 years before producing a successful product? 
• [29:26] How will BioLift grow in the future?

KEY TAKEAWAYS:

• It may appear that businesses come up as overnight successes, but the truth is there is a lot of work that is happening prior to a business being launched such as testing the product, market research, patents, along with the possibility of failed businesses that are then re-vamped and become successful. 
• Eli knew he had something special, it was just figuring out the best way to get it into a product and in the hands of customers. He spent 13 years perfecting the ingredient that goes into BioLift. 
• Finding a gap isn’t enough to start a business, especially something like a beverage. You have to make sure it tastes good, speaks to your market, the price has to be affordable to your ideal client, as well as protecting your product legally so competitors won’t take it. 

BIO:

Eli is an award-winning entrepreneur who specializes in food technology. He taps 11 years of experience in the global beverage industry to help steer BioLift toward success. Eli‘s passion for creating relevant consumer packaged goods, especially beverages, eventually led to a partnership with the Shiff Group’s investment arm, to develop new products. Eli learned about the Post Lunch Dip (P.L.D.) biological slump, which was costing the work industry in the United States billions of dollars. He began working with a leading scientist in the field of Chronobiology to explore the effect and possible solutions. In 2008, Eli founded InnoBev, a company dedicated to the study and development of functional beverages, with its main focus on using reversible science to find a solution for P.L.D. The results: the successful WakeUp formula and finally, BioLift, the delicious beverage developed to bring WakeUp’s effects to the public.

LINKS MENTIONED:

BioLift Website