Building a community makes a business stronger and more profitable. Rather than creating a list of customers, brands with active communities create a conglomeration of advocates - people who are willing to tell their friends about the products they love and the brand they feel close to. However, despite the amazing technology at our fingertips, it seems as though more brands are isolating themselves from their consumers by focusing on dollars rather than people. 

Today's guest, Lucas Root, teaches us how to build a framework for an effective community. For brick and mortar businesses as well as online-only businesses. Not only that, but we get deep into a discussion about empowering ourselves to turn the tides of our lives when the path we are on is not aligned with who we want to become. This episode is not only informative but also interesting and surely one you won't want to miss!

For over 17 years Lucas led numerous teams on Wall Street. After establishing a consistent track record of successes, Lucas started his own consulting business. Lucas works with strong brands with a well-funded great idea, who don’t quite know how to execute. Since early 2019, Lucas has had the wonderful opportunity to speak to numerous audiences in North America, Australia, and Europe, as well as partner with both businesses and VCs for mentoring.

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Tags: #onlinebusiness #communitybuilding #brandbuilding #branding