In the latest episode of Looking Outside, we explore Exploration itself, and what it means to be truly curious about people, places and the future, with Zak Dychtwald, Founder of Young China Group and author of Young China.
Zak shares how he approaches exploration: from visiting countries that are ‘misunderstood’, to immersing himself in stories about the far off possible future, to building an ‘intimacy’ with foreign cultures, places and people that you wouldn’t get from descriptions by outsiders.
Zak and Jo also discuss their love of science fiction. It was Zak’s love of sci-fi that drove him to study, live and start a company in China, a place he found more unique and exciting than any other part of the world, more indicative of the future, and greatly misunderstood by foreigners.
Jo and Zak also speak to the responsibility of science fiction to craft more positive futures, vs the dystopian ones we’re used to fearing, because those visions are, as Zak says, ‘seeds into the consciousness of the world’; they help others imagine what could be and ultimately influence the futures that are created.
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To look outside, Zak likes to read (a lot). When Zak is about to travel, he likes to read stories, narrative non-fiction or modern fiction, written by authors from those places he’s about to visit. Zak believes in the power of stories to impact people.
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On the show we mentioned:
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Zak Dychtwald is the author of critically acclaimed Young China: How the Restless Generation Will Change Their Country and the World and founder of market insights firm, Young China Group.
Zak’s work has been featured in Harvard Business Review, Wall Street Journal, Bloomberg, The Atlantic, and many other platforms. A fluent mandarin speaker with over a decade on the ground in China, Zak is an expert in dissecting China’s consumer trends and cultural norms and making China approachable and actionable for global thinkers, companies, and teams. Zak has been invited to share his expertise for audiences on six continents at events such as the Wall Street Journal CEO Council Summit, Aspen Ideas Festival, Google Talks, Cannes
Lions International Festival of Creativity, TEDx and more.
Find out more on Young China Group youngchinagroup.com and Zak zakdychtwald.com. Follow Zak on LinkedIn and Twitter.
See more from Zak:
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Looking Outside is a podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, innovator and futurist at McDonald's. Find out more at looking-outside.com.
Connect with Jo and join the Looking Outside community on LinkedIn.
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All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.
OBOY and Falls music features in Episode 18.
