In this episode, Tara Bryan dives into why sales alone can't fix a broken business model. Instead of chasing one-time sales and chaotic fulfillment, she highlights the power of building a scalable and sustainable business framework. Tara introduces the Infinite Scale Method™ as the solution, helping entrepreneurs create a streamlined path for their customers while scaling their business without maxing out their time. Learn how to package your expertise into a tangible framework that attracts lifelong customers, delivers consistent results, and simplifies growth.

Key Topics Discussed:

The Problem with Selling Through Chaos:

• Why more sales won’t solve the problems caused by a disorganized business model.
• The cost of burning out and constantly acquiring new customers.

Introducing the Infinite Scale Method™:

• How to build a scalable business framework that separates time from revenue.
• Creating predictable, repeatable paths for customers to achieve results.

Steps to Build Your Framework:

• Identify your unique expertise and the specific problem it solves.
• Define the step-by-step path (or “bridge”) that leads your customers from problem to solution.
• Package your methodology into scalable formats to serve infinite clients.

Creating Lifelong Customers:

• Mapping the customer journey and automating 80% of your processes.
• Building confidence and trust by offering seamless, predictable experiences.

Action Steps for Listeners:

• Determine the expertise you’re best at delivering.
• Outline the step-by-step process that consistently takes your customers from Point A to Point B.
• Begin mapping your customer journey, identifying key milestones and potential hurdles.
• Explore ways to package and scale your framework for sustainable growth.

Resources Mentioned:

• Schedule a Free Call with Tara Bryan: https://taralbryan.com/step/scale-vip-strategy-day/
• Learn About the Infinite Scale Method™: https://taralbryan.com/

Ready to Scale Your Business?

Listen to this episode to discover how creating a scalable framework can transform your business and turn one-time buyers into lifelong customers.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:05

Hey everybody, it's Tara Bryan and you are listening to the

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: 00:00:08

Course Building Secrets Podcast.

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: 00:00:10

Whether you're a coach or a CEO,

the success of your team and clients

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: 00:00:14

is based on your ability to deliver

a consistent experience and guide

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: 00:00:19

them on the fastest path to results.

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: 00:00:22

This podcast will give you practical,

real life tips that you can use today

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: 00:00:26

to build your online experiences, that

get results and create raving fans.

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: 00:00:30

Why?

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: 00:00:31

So you can monetize your expertise

and serve more people without adding

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: 00:00:36

more time or team to your business.

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: 00:00:38

If you're looking to uncover

your million dollar framework,

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: 00:00:42

package it and use it to scale.

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: 00:00:44

You're in the right place.

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: 00:00:45

Let's dive in.

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: 00:01:09

I'm just going to say it.

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: 00:01:10

You cannot sell your way

out of a bad business model.

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: 00:01:14

Hey everybody, in this episode of the

podcast we're going to talk about what

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: 00:01:19

to do instead because, again, you cannot

sell yourself out of a bad business model.

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: 00:01:26

So here's my question for you.

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: 00:01:28

Like how many of you feel like you're sort

of stuck in the cycle of either making one

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time sales fulfilling, maybe that customer

doesn't stay, maybe they're not showing

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: 00:01:38

up, to like, it becomes a sort of chaotic,

like how do you get them to pay attention?

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Into a sustainable growth type

business where customers stay, they

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participate, and they show up over

and over and over again for any

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offer that you put in front of them.

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: 00:01:59

Often we find ourselves in this

cycle of more, customers and more

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: 00:02:06

fulfillment and more customers and more

fulfillment, and it turns into this

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: 00:02:10

sort of time sucking chaotic business.

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: 00:02:13

And so before you go out and sell more,

let's talk about how we can look at

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: 00:02:19

a better way to take the people that

you have in your world and create

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: 00:02:26

a sustainable, scalable system that

allows them to flourish in your world.

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: 00:02:33

So that when you bring that sale in

you can fulfill on your promise over

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and over and over again with ease

without it taking up more of your time.

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: 00:02:42

So let's dive into how do we do that?

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Like what does that look like?

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: 00:02:45

And that's where the INFINITE

SCALE™ Method comes into play.

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: 00:02:48

So you've heard me talk about INFINITE

SCALE™ in the past but one of the things

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: 00:02:52

I really want to talk about is going

from that sort of one time sale to really

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thinking about how do you build a business

that allows you to grow and scale, without

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it taking up all your time, without

sort of going through that period of, of

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: 00:03:08

sort of like expansion only to implode

because you don't have the right system

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set up to support your customers, or

you don't have a specific framework that

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helps them get from point A to point B.

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: 00:03:21

And so when they come in, It's, it's

a little bit of a chaotic mess, right?

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You're just constantly trying to do

things to get them to engage, to get

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them to get the results that you've

promised, instead of creating a really

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nice, simple, streamlined path for

them to follow so that they become

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customers and stay customers for life.

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And and so when I'm helping my

customers kind of go through this

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process of really understanding

What's happening in their business?

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Most often, people come to me and

they're either like super burnt out

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because they're maxed out with time that

they're spending with their customers

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or they're, they're maxed out by like

trying to figure out how to get the

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machine moving so that they can serve

the customers that they bring in,

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without all the crazy of all the things.

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Like name it.

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: 00:04:14

I'm sure if you are in this world,

you know what I'm talking about.

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But it's sort of like, you know,

your business is put together with

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duct tape and paperclips, and you

just hope that nobody notices.

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Yeah.

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That kind of business.

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A lot of times that's what happens,

especially when you are growing

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quickly and you've unlocked the,

that sort of, the challenge of how

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do you bring customers in, right?

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You're able to attract them, you're

able to convert them, but then you

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have to deliver on the promise.

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And that's where things

start to break down.

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There's a lot of people out

there who are giving advice on

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how to make that happen, right?

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Just build an 80 percent solution.

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Just, you know, put a bunch

of stuff together and throw

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it into membership site.

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You know, countless different things,

hire a lot of people to help fulfill.

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And so eventually you get to that

place where you either want to burn

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it to the ground, you want to keep

going but you're exhausted, or you

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have to stop and look at how to do

things a little bit differently so that

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you can continue to grow and scale.

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There's never a time where you can

just automatically, build something

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and then grow and scale it without

really looking at the systems that

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are in place and making sure that

you have the right pieces together.

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That's when we start looking

at the INFINITE SCALE™ Method.

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Now, once you get kind of in the right

business model, you're not trading

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your time for money anymore, you're

not doing one on one services, you're

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not doing custom or ad hoc services

or creating products because somebody

85

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has asked for one, like you're really

taking a strategic approach to how

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you're growing and scaling your business.

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Once you're in the right model, which

is, that scalable model that allows

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you to build something and then be able

to deliver it over and over and over

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again without it taking up your time,

you've been able to separate your hours

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from your dollars, then you can move to

like finding your framework and to me

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that is the most foundational piece of

building a business that's scalable and

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sustainable is finding your framework.

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Finding your authority model and

methodology that packages your expertise

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and what you're like best in the world

at, packages that into a step by step

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path that provides the solution that

your ideal customer has to the problem

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that they're actively trying to solve.

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Okay.

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So I said a lot in there that

is really meaningful in terms of

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like, how do you put this together?

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So let me just unpack it just a little

bit because it will serve you as you're

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starting to look at like, how do you

take all of the things and start to

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build something that actually will

grow and scale with you and with your

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customers so you can keep them for

life without losing your mind, right?

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So the first thing is identify what your

expertise is and what you're brilliant at.

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A lot of times we, we come at

helping our customers with whatever

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it is that they need, right?

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Like I can help them on anything.

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And and that's probably true.

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You're probably very good at a lot

of different things, but what you

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need to do is determine like, what

is it that is your unique ability?

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What is the thing that you are best in

the world at helping your customers with?

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Usually if you are not sure,

usually it is kind of something

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that comes super, super easy to you

when you are helping your people.

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So determine that expertise,

like pick one place to focus.

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And again, like the kind of the easiest

thing, which is counterproductive for most

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of us because we think it has to be hard.

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It doesn't, it just is the thing.

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And then.

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You are going to identify who the

perfect person is for that thing, who

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is the person that you can help in the

best way that matches your expertise?

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And so it's really like, what is

what, who is it out there that has the

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problem that your solution will solve?

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And then, what is it

that they want you to do?

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To solve, like what is the

result that they're going to get?

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So they have a problem that

they're actively trying to solve.

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And then they're driving towards

like, I want to solve the problem.

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Once I solve the problem, this is

the result that I'm going to get

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because I've solved this problem.

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And then your expertise

fits in the middle.

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Your expertise is the bridge

that someone needs to go from

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the problem to that solution.

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And that's all it is.

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It's the steps that somebody

is going to take on that bridge

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to go from point A to point B.

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And the more you can define that, the

more specifically you can define that

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in terms of the steps that they need

to take, the easier it is for you and

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the easier it is for your customer to

be able to get to the outcome that they

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desire in the fastest way possible,

which really becomes the foundation

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for the business that you're creating.

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It is really your ability to fast track

the solution from the problem to the

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result that your ideal person has.

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That is foundational.

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Then what, what the beauty of this is,

is once you have found your framework,

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once you've identified that proprietary

methodology that's just yours again,

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the steps along that path, then you can

deliver that in an infinite amount of

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ways to an infinite amount of people

at an infinitely available time.

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And so that is the beauty of what happens

is that like you can start on you know,

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kind of the ground floor of you found

your framework, now how do you want

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to help somebody actually go through

an experience that provides them the

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solution to where they're trying to go.

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And that's where like, then you can

deliver it a million different ways

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depending on how you want to show up,

depending upon like the best experience

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that you can create for your people.

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But the key is having that

foundational framework that's

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consistent, that's predictable,

that allows somebody to know exactly

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how to get from point A to point B.

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Imagine if you were going from, I'm in

Minneapolis, so from Minneapolis to New

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York, and you didn't have Google Maps, and

you didn't even have a paper map, you were

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just like, I'm just gonna go east, right?

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And, eventually I'm going to hit

New York because I'm going east.

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And and that's great.

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Like you could do that, right?

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And that's kind of how your

customers feel is they're like,

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well, okay, so I know that there's

a, a result that I'm looking for.

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So I'm just going to go east.

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I'm just going to go watch videos.

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I'm going to go out and

take a bunch of courses.

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I'm going to go download a bunch of

stuff and and I'm going to go east

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and I'm going to get to the results.

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And it's like, that's great, but

how, how fast are they going to

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get, be able to get there, right?

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How clear is the path going to be?

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Or are they going to wind around?

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They're going to end up in dead ends.

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If you're me and using Google Maps,

I end up on dirt roads all the

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time, like in the middle of nowhere.

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I'm not sure what's wrong with

my Google, but that's a whole

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different conversation, right?

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But I want a map to go from

Minneapolis to New York, so I end

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up going on the right highways.

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I don't end up in a dead end.

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I don't end up lost on a dark road

in the middle of the night, right?

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Like, I want to plan the

fastest way to get from where

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I am today to where I'm going.

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And that's exactly what your

framework provides to your customers.

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And here's what, what starts to happen is

they have so much clarity and confidence

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in your solution because they can see that

direct path that they stay forever because

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they want you to continue to work with

them so that they can get to that next

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level of success that they're looking for.

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And that's really your goal is to create

a business that allows you to grow

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exponentially and keep the customers

that you bring into your world.

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It is so much more expensive to to

continuously acquire new customers,

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burn them out, get them out of your

infrastructure and your ecosystem

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as fast as possible, right?

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And then just keep churning new customers

versus getting a customer, taking them

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on a A strategic journey from point A to

point B and then to C and D and E, right?

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That taking them down that

journey that allows them to

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just stay in your world forever.

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People don't want to expend extra

calories trying to figure out what to do.

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People don't want to always go to

different people to find out the answers.

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They want to go to someone they

trust, someone who is organized

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and has a methodology that can

help them, and an experience that

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they love to be a part of, right?

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So help them stay in your world by

creating a couple foundational things.

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One is that framework.

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The next thing is map

out the customer journey.

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You should know each and every step

and milestone and obstacle and hurdle

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that your customers are going down

as they're a part of your world.

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And when you create that map, then you're

able to know exactly where every single

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one of your customers is and how to help

support them in the best way possible.

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So instead of like constantly creating

new things, constantly showing up,

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having conversations, hoping that

that your customer is going to get

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something out of it, you are showing

up at the right times, that allow

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them to continue moving forward.

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Which incidentally is much easier than

trying to recreate the wheel every

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single time that you're doing something.

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So it simplifies the entire

your entire organization.

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And so as you're mapping that

out, that is, it's the framework,

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it's the customer journey.

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And then, there are so many tools and

systems that will help support you

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along that, the customer's journey that,

you know, probably 80 percent of what

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you're doing can be automated, once you

step out of the hub of doing all of the

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things, when you let the system that

you've built be the hub, it changes the

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way that people will interact with your

framework, with the customer experience,

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and with you as the coach who's leading

them through the challenge they have

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to the solution they're looking for.

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And so when you step into that ability

to offer a seamless experience for

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your customers, they not only will stay

for life, but they will continue to

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participate and show up and eventually

become your biggest ambassadors and

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maybe end up becoming your certified

partners as they start to build their

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business around maybe some of the things

that you are offering to them as they

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get more enmeshed in what you're what

you're giving them as they move forward.

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I have a client right now who has

literally hired one of their like,

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long term members because they've

gotten so much success working with

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this framework that, that, that my

client has put together that they now

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want to use it to help coach others.

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And they want to use it in their

business to help their own customers.

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And so the sky's the limit once you start

to look at creating your business from

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a fundamental framework instead of just

grabbing, you know, random offers here and

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there based on, you know, different needs

that you're seeing out in the marketplace.

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It's a completely different approach

to taking your business, making it into

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something that's scalable and sustainable

so that you're consistently growing with

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ease without maxing out your calendar.

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All right, so that is today's episode.

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Hopefully you got some nuggets

out of that and you're thinking,

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okay, what is my framework?

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Like one of the things I challenge

you on is like, what is one of the

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first steps that you do with every

single customer that you have?

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Right?

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That's probably step one or somewhere

in the beginning of the journey

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that you're taking someone down.

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Start to see if you could put some

parameters around creating a framework.

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Do you have steps that you're

taking all of your customers down?

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Are there, you know, specific sort of

milestones that they're going to take.

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: 00:17:02

Maybe you have different levels.

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Level one is when people come in and

it's the basics and the foundations

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: 00:17:08

and then you move to level two

and then you move to level three.

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Start to see if you could put some, some

structure around how you're delivering

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your services or your program or

whatever it is that you're doing and

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and start to just put a little bit of

structure around it and see what happens.

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You may have a framework that is already

built and it's already something that

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you're using, you just haven't packaged

it into something that can be a tangible

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solution for people to pick up and grab.

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All right, there you go.

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Hopefully this episode serves you.

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: 00:17:42

I would love to get your feedback on this.

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: 00:17:45

If you have a framework, you

have a methodology let me know.

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: 00:17:49

Reach out in the show notes, should

be my, my contact information.

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: 00:17:53

Reach out.

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: 00:17:54

I would love to hear

what your methodology is.

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: 00:17:56

If it's visual, that's even better.

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: 00:17:58

And if you are in a place where

you're like, hmm, this is interesting,

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: 00:18:01

like this could really change my

business today from kind of being

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: 00:18:05

that chaotic hot mess express, right?

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: 00:18:08

Put together with duct

tape and paperclips.

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: 00:18:10

I see you, right?

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: 00:18:12

If that's your business today

and you're like, hmm, I wonder

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: 00:18:15

if a framework could help me.

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: 00:18:16

I wonder if there's a different way I

could be approaching the work that I

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: 00:18:20

do to help me not feel so maxed out,

not feel burnt out, and not feel like

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: 00:18:26

I'm kind of constantly on a hamster

wheel of chaos, reach out to me.

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: 00:18:31

Again, I would love to talk to you.

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: 00:18:32

You could set up a free call with me.

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: 00:18:34

We'll have a little conversation of where

you are and would love to help you out.

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: 00:18:39

So again, definitely go ahead

and use those resources.

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In the meantime, enjoy the day and I

will talk to you on the next episode.