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Why direct mail can be a Shiny New Object in marketing | Sam Dolan from Aunt Bessie's
17th September 2021 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:23:33

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On the Shiny New Object podcast, Samantha Dolan, Head of Marketing at Aunt Bessie's, talks about her plans to resurrect direct mail for marketing campaigns.

Find out why this is a new and old technique at the same time and what benefits it can have for marketing strategy.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brand's media impressions into marketing intelligence. Find out more at www.automatedcreative.net

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