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Is purpose-driven marketing becoming the tail that wags the dog? [#17]
Episode 1728th April 2022 • Marketing with Vani • Vani Gupta
00:00:00 00:10:31

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What’s this buzz about Purpose Marketing?!

Is it really necessary for brands to stand for a good cause for society?

Listen on to understand why it is important for brands to sync purpose with the product offering rather than advocate something that merely sounds good to society.