Ellie Norman was head of advertising and sponsorship at Virgin Media when Sean Bratches asked her to become the first ever head of marketing for Formula One. That was 2017 and much has happened on her watch, so we went to F1’s Mayfair office to talk boring drivers, grid girls, perception versus reality and what she learnt about the power of dreams while working at Honda. Unofficial Partner is the number 1 sports business podcast in the UK. Follow them here https://soundcloud.com/user-233849276