A mass shooting took place on November 7, 2018, in Thousand Oaks, California, killing thirteen people, and the shooting’s impact has been far reaching, continuing to this day. One of the people affected was Blake Mycoskie, the Founder of TOMS, who immediately committed to pledging money and resources to end gun violence in the United States. Leading this initiative was Amy Smith, TOMS Chief Impact and Strategy Officer, who admits it was no easy task. She shares with us the brand’s evolution as a social impact company, what she has learned along the way, and the importance of allies when taking a courageous stand.
Prior to TOMS, Amy was the Chief Strategy Officer and President of Action Networks for Points of Light, the world’s largest organization dedicated to volunteer service. Amy has also held several management positions at Apple helping to lead their retail initiative and was part of the original team that opened the first 50 Apple retail stores supporting international real estate development, store design, construction and store operations.